A new Facebook app, Circle of Support, provides a rare support community for people living with metastatic breast cancer.
Social media provides a tool to aggregate people with a common cause. After being diagnosed with a rare cancer / disease, connection to group of people in a similar position can provide the support and reassurance that people are looking for.
The internet has removed boundaries and enabled people to find each other. Creating a community of patients for a pharmaceutical brand in social media provides an interesting opportunity for any marketeer. It enables new insights into the group by monitoring discussion and also by mining social media profile data. Social media groups can provide a channel to deliver patient programmes (patient compliance, patient education etc) as well a tool for clinical trial recruitment.
The opportunity of social media and pharma is there. Time to make use of it.