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Innovation and excellence in multichannel engagement for pharma
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Pharma's role in the digital health landscape

Pharma's role in the digital health landscape | DigiPharm | Scoop.it

Via Andrew Spong
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malek's curator insight, May 14, 2014 11:30 AM

The health costs, access and resources are a key driver to seeking solutions to the health dilemma that exists right now and is projected to only get worse.  

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New pill sends SMS when swallowed

A new pill has been developed by Proteus Digital Health which sends an SMS alert to a designated mobile phone once the patient has ingested it


Via Olivier Delannoy
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eMedToday's curator insight, May 27, 2013 9:56 PM

This is great example of brilliant technology. Medical adherence is a big expensiver problem where Pharma's lose USD $ 300  billion a year in lost sales. 

Antoine POIGNANT, MD's curator insight, May 28, 2013 5:09 PM

#internetdesobjets

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Digital Intelligence roundup - NEWS - articles - Pharmaceutical Industry - PMLiVE

Digital Intelligence roundup - NEWS - articles - Pharmaceutical Industry - PMLiVE | DigiPharm | Scoop.it
Pharmaceutical Industry | NEWS | | Digital Intelligence roundup - Includes Merck Serono’s digital expansion and a digital marketing tip of the week | PMLiVE...
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Creating a community: Genzyme’s New Rare Disease Advocacy Website

Creating a community: Genzyme’s New Rare Disease Advocacy Website | DigiPharm | Scoop.it
Learn why the Genzyme Rare Community was created and how the site team plans to share best practices and promote the good work being done by patient leaders.

 

An interesting way a pharma company is supporting consummers by engaging with patient groups. As they say it is a way to champion the patient perspective within pharma, ensuring that key decision-makers at the company are aware of patient communities’ most pressing concerns. 

 

It will be interesting to see how this develops and how they engage with the community. Can pharma create trusted communities for its customers?

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Top 5 Reasons to Include Patient Education in the Pharma Marketing Mix - HealthEd Blog

Top 5 Reasons to Include Patient Education in the Pharma Marketing Mix - HealthEd Blog | DigiPharm | Scoop.it
With tight budgets and aggressive brand goals, marketers needs to take a close look at what drives sales for a pharma brand. Why should patient education be a critical part of the marketing mix? Here are 5 key reasons.
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Promoting health? It's all in the game

Promoting health? It's all in the game | DigiPharm | Scoop.it
LONDON (Reuters) - Meet Roxxi - a feisty and fully-armed virtual nanobot.

 

Kate Kelland writes that gamification is the new way of thinking and is gaining momentum among drugmakers and health campaigners. Is this because it uses the basic human instincts of playing and learning? It can make leaning and getting to know your disease fun and easy to follow?

 

The original Pharma company, Bayer to bring gamification to diabetes children through "Didget" and "Knock “Em Downs" now has some doubts. Bayer no longer promotes "Didget" because of concerns about whether it is the right health message to send out.

 

Major drugs companies have reported successes with campaigns using games. I wonder if we will see a lot more games from pharma company's in the future?

 

I wonder how the testing of Syrum from Boehringer Ingelheim is getting along?

 

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Wikipedia is a pharma marketing issue

Wikipedia is a pharma marketing issue | DigiPharm | Scoop.it

In a previous post on this blog, Catch on to content marketing, I wrote that Pharma’s content-marketing opportunity is to make sure that when a doctor or a patient goes searching for health information that the right content is there waiting for them. In the same post I quoted Dr Candice O’Sullivan of Australia’s Wellmark agency describing Pharma as “an industry well used to the rigours of consistently producing high-quality content.”

 

And yet, millions of patients and doctors still go to Wikipedia every month for the answers to their questions. I think that’s what’s known on the internet as a #Fail.


Via Andrew Spong
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Andrew Spong's curator insight, October 15, 2013 7:28 AM

We have to keep plugging away at this issue for a number of reasons, but the principal one resides in Peter Houston's last paragraph.

 

Try finding a search term on a molecule where Wikipedia isn’t in the top three results (and it’s usually the first).

 

Regardless of what one thinks of the quality of Wikipedia entries (which are usually at least moderate-to-good, and improving all the time), the fact is that every community of interest in the health conversation uses Wikipedia all the time due to the simple fact that *it’s where search leads us*.

 

It has been suggested (http://stwem.com/2012/06/13/an-open-letter-to-pharma-please-employ-a-wikipedian-2/) that every pharma company should employ a Wikipedian to ensure that the information contained in *all* Wikimedia content repositories (not just Wikipedia) is fair, accurate, and compliant.

 

The task is to ‘take promotion out, and put fair balanced, comprehensive information in’. To suggest that to do so could put a company in breach is ludicrous on this basis.

 

I go further than this to suggest that each pharma Wikipedian should curate the information Wikipedia contains about *every drug it (or its subsidiaries and acquisitions) has ever brought to market*, not because it is obliged to do so, but because it foregrounds the sum total of the contribution it has made to human health, usually for good, but also occasionally for bad.

 

Why do this?

 

Not to self-praise, nor as a mea culpa, raking over the past, but rather: to indirectly remind Wikipedia users (i.e. every with access to the Internet) of a given company’s work. Building trust in its activities, manifesting its subject authority on the drugs it has brought to market, creating awareness, diminishing prejudice, and providing evidence of its desire to align the success of its business with its desire to do social good.

Sven Awege's curator insight, October 16, 2013 9:09 AM

Once again Andrew has some really good questions we should all be asking, and a great vision and understanding in this area.

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Gamification in Pharma - what are companies doing?

Gamification in Pharma - what are companies doing? | DigiPharm | Scoop.it
Early efforts in the pharma space to harness the engagement factor in game technology focused on delivering a fun experience, with a tackedon educational component.

 

Ben Comer writes about the evolution of gaming in the healthcare space and where things are going and why. Gamification is something that apparently is not to be ignored in marketing with the widespread adoption of mobile devices and participation of nearly everyone in a social network sites. If you’re looking to gamify your brand you need to put education and leaning up front, and figure out what specific behaviours are unique to the patient audience to get the most out engagement.

 

The most effective way of learning and absorbing complex concepts is by doing it. Gamification technology and playfulness is a great way of doing this and can be used in simulations to help understand the consequences of certain behaviours and how these effects disease. This type of application allows the creation of vivid images and users to see the results of their choices.

 

Other games funded by Pharma, both of these are for diabetes patients hope to change patient behaviour. One encourages children to test their blood sugar through a Tamagotchi-style game rewarding children when they dutifully prick their finger and obtain the results. The other for women between 40 and 60 encourages them to share and discuss how they manage their disease providing each other with practical and emotional support.

 

The last game discussed is to reduce adverse events and is built around the concept of a tutorial to help parents inject their kids correctly. It coaches parents and lets them know if they’re doing a good job. This allows them to practice, therefore getting it right when they inject the children reducing any AEs.

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Digital usage in healthcare - some eye opening statistics

Do you think digital is important to healthcare?

 

Some interesting and eye opening statistics about digital use including:

- Healthcare 2nd most searched topic in google

- Healthcare 3rd laregest web activity across all generations

- 85% of Europeans turn to the internet and other technolgoy for health presciption information

 

What are you doing to engage with HCPs and patients online and are you monitoring what is being said about your brand? Find out what other pharma companies are doing at DigiPharm World Europe

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How can Google+ be used in Pharma

David Blair, Head of Industry for Google, talks about Google+ and the future potential for pharma at InnovationPharm Chicago 2012.

 

David's suggestions sound like this could be a great way for pharma to engage with different communities. How many pharma companies have embraced and started using Google+? Do HCPs even use Google+? Marketing and communication is all about fishing where the fish are! 

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Nearly 20 per cent of European doctors use iPads or other tablets - NEWS - articles - Pharmaceutical Industry - PMLiVE

Nearly 20 per cent of European doctors use iPads or other tablets - NEWS - articles - Pharmaceutical Industry - PMLiVE | DigiPharm | Scoop.it
Pharmaceutical Industry | NEWS | | Nearly 20 per cent of European doctors use iPads or other tablets - And 43 per cent use a smartphone in their daily professional life | PMLiVE...

 

When I researched topics for DigiPharm this year people referred to 2011 as the year of mobile for digital communication. There was and still is lots of talk on how pharma can and should use it as another channel to engage with customers.

 

There is growing evidence that doctors are using iPads and smart phones in their daily professional life. This has again been highlighted in a recent survey Elsevier. At DigiPharm Europe 2012 there will be a presentation with brand new research and data on how healthcare professionals use mobile. It will be interesting to see if this figure will have increased and if so by how much?

 

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Doctors in BRIC countries more likely to use social media than those in Europe - NEWS - articles - Pharmaceutical Industry - PMLiVE

Doctors in BRIC countries more likely to use social media than those in Europe - NEWS - articles - Pharmaceutical Industry - PMLiVE | DigiPharm | Scoop.it
Pharmaceutical Industry | NEWS | | Doctors in BRIC countries more likely to use social media than those in Europe - Difference is most pronounced when it comes to mainstream sites such as Facebook | PMLiVE...
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