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Rescooped by Naveen Iftekharuddin from Digital advertising
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9 Iconic Brands That Could Soon Be Dead

9 Iconic Brands That Could Soon Be Dead | DigiMarketing | Scoop.it
Did you know that Volvo is struggling to sell cars in America? Or that the sandwich chain Quiznos is in serious debt?

Via k3hamilton, Andy Vassilev
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Jim's curator insight, February 3, 2014 11:44 AM

Insights to why some well-known and previously entrenched brands may be headed out to pasture.

Rescooped by Naveen Iftekharuddin from Digital Marketing & Communications
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Twitter's five tips for agile marketing in the moment

Twitter's five tips for agile marketing in the moment | DigiMarketing | Scoop.it
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

Via Alex Butler
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DanielDoherty's curator insight, June 12, 2013 10:39 AM

I love the real time nature of twitter

Sunil Malhotra's curator insight, June 18, 2013 2:15 AM

Twitter is great for short-term promotion.

Bill Brown's curator insight, June 18, 2013 7:09 AM

Twitter is an essential for Marketers

Rescooped by Naveen Iftekharuddin from Search Engine Marketing Trends
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Facebook Expands Custom Audiences With Third Party Audience Segmentation Data

Facebook Expands Custom Audiences With Third Party Audience Segmentation Data | DigiMarketing | Scoop.it

Facebook-LikeLast year, Facebook introduced Custom Audiences, which enables companies to upload customer or prospect databases and target those individuals on Facebook by matching customer IDs with Facebook IDs, phone numbers or email addresses (subject to privacy protections).

That capability was recently expanded with “Lookalike Audiences,” which enable marketers to find segments that generally match specific Custom Audiences on Facebook.

Today, Facebook further extended the functionality of Custom Audiences by announcing that information from third-party data vendors Datalogix, Epsilon, Acxiom and BlueKai will become incorporated into targeting and segmentation capabilities into Facebook.
Read More: http://marketingland.com/facebook-expands-custom-audiences-targeting-to-include-third-party-data-vendors-34815

 

 


Via Igniva Solutions
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Rescooped by Naveen Iftekharuddin from Allround Social Media Marketing
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How to Use Pinterest to Monetize Pictures

How to Use Pinterest to Monetize Pictures | DigiMarketing | Scoop.it
Did Your Pinterest Account Bring You Any Income?! Learn more about Pinterest and how it can accelerate your business.

Via Mike Barnes
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BrandRepublicInsight - New Laws for Online Advertising: Are You Compliant?

BrandRepublicInsight - New Laws for Online Advertising: Are You Compliant? | DigiMarketing | Scoop.it
Changing online advertising laws: how compliant are you? http://t.co/A2StUNFRI0 << webcast 20 March #BRAdLaws
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