Have you ever had clients who weren't yet sold onFacebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks.
First off, you might need to nudge your clients toward acting. When researching your pitch, find examples of similar businesses that have vibrant Facebook presences. Let the clients know what they're missing out on. You can also get their attention by showing them the data on Facebook's exponential user growth and the mind-blowing predictions of continued growth. Here you can even focus on the clients' particular markets. Finally, show them some examples of pages you've helped develop in order to establish your own credibility.
Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication. Focus on the channels your customers use. It’s better to do a thorough job in just one often-visited channel than poorly in three. Keep in mind that Google has made it clear that social signals play a role in its algorithm; Google+ is going to have the biggest role in your ranking.
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.