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Nike's decision to bring social media in-house is a sign of things to come | Opinion | Marketing Week

Nike's decision to bring social media in-house is a sign of things to come | Opinion | Marketing Week | Digi news | Scoop.it
Nike’s decision to bring its social media output in-house is a sign of things to come but it does not signal the end of agency relationships around the marketing discipline.
Philippe Jeanjean's insight:

Great - in-house community management should be the goal for most brands. Of course agencies have lots of work to do getting many brands to that stage and advising and supporting them once they are there!

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See What The Store Of The Future Will Look Like

See What The Store Of The Future Will Look Like | Digi news | Scoop.it
Everything is changing.
Philippe Jeanjean's insight:

Cool look at the store of the very near future

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5 Steps to Calculate Social Media ROI Using Google Analytics

5 Steps to Calculate Social Media ROI Using Google Analytics | Digi news | Scoop.it
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
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