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Google Takes on TV Schedules (And TV Guide)

Google Takes on TV Schedules (And TV Guide) | Diffusion's technology of sports | Scoop.it
Google has introduced a new feature to its search engine, making it easier to track your favorite TV shows.

Via Thomas Faltin
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Radio Advertising Bureau study suggests radio ads offer nearly eight times the return on investment

Radio Advertising Bureau study suggests radio ads offer nearly eight times the return on investment | Diffusion's technology of sports | Scoop.it
Radio advertising brings in nearly eight times the return on investment (ROI) for brands, according to a study by the Radio Advertising Bureau (RAB).

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Top 10 TV Websites – September 2013

Top 10 TV Websites – September 2013 | Diffusion's technology of sports | Scoop.it
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users.

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Twitter Gets Its Strongest TV Tie-Up So Far, With an Ambitious Comcast Deal

Twitter Gets Its Strongest TV Tie-Up So Far, With an Ambitious Comcast Deal | Diffusion's technology of sports | Scoop.it
Twitter has been trying to buddy up with the TV industry for the past few years. Now it has its biggest payoff yet: A far-reaching deal with Comcast that aims to turn the social network into a TV-watching service.

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Another Record For Internet Ad Revenues

Another Record For Internet Ad Revenues | Diffusion's technology of sports | Scoop.it
Online advertising revenues continue to hit record highs. The Interactive Advertising Bureau released a new report today finding that revenues for the first half of 2013 hit a record high of $20.1 billion.
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Social TV Gets Real? Twitter Button Will Change the Channel | Media - Advertising Age

Is there an IPO in the air? Amplify my TV remote! Social TV Gets Real -Twitter Button Will Change the Channel. http://t.co/uHNNLRQOpv
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Football 9-5: Sportsmail's rolling football news service

Football 9-5: Sportsmail's rolling football news service | Diffusion's technology of sports | Scoop.it
Join Sportsmail's Football 9-5 service, where we bring you the latest news, views and pictures as it happens throughout the day.
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Twitter TV and Nielsen

Twitter TV and Nielsen | Diffusion's technology of sports | Scoop.it
A Good Baby Step Towards Accurate TV Ratings It probably won’t come as a surprise to many that I’m a nerd.

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As TV platforms, tastes diversify, where will money come from for quality shows? - PBS NewsHour

As TV platforms, tastes diversify, where will money come from for quality shows? - PBS NewsHour | Diffusion's technology of sports | Scoop.it
As TV platforms, tastes diversify, where will money come from for quality shows?
PBS NewsHour
On-demand technologies let consumers watch what they want, when they want.
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Twitter and Comcast’s new ‘See it’ button lets you watch and record TV shows directly from a tweet

Twitter and Comcast’s new ‘See it’ button lets you watch and record TV shows directly from a tweet | Diffusion's technology of sports | Scoop.it
Comcast announced a groundbreaking partnership with NBCUniversal and Twitter today, which will allow users to tune into live streaming from their set-top box, smartphone or tablet just by tapping the ‘See It’ button that will be embedded in...

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New Hires Suggest Apple's Interest in TV Continues - NYTimes.com

New Hires Suggest Apple's Interest in TV Continues - NYTimes.com | Diffusion's technology of sports | Scoop.it
Apple is not saying much publicly about its plans for television, but new employees hired from CableLabs and Hulu suggests its Apple's “intense interest” in TV is progressing. Read more…
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Should Video Games Be Considered a Sport? - New York Times (blog)

Should Video Games Be Considered a Sport? - New York Times (blog) | Diffusion's technology of sports | Scoop.it
Should Video Games Be Considered a Sport?
New York Times (blog)
Players compete in huge arenas, cheered on by thousands of screaming fans, with millions of dollars in prize money at stake.
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Zepp 3D motion sensor captures sports data, helps step up your swing

Zepp 3D motion sensor captures sports data, helps step up your swing | Diffusion's technology of sports | Scoop.it
Activity trackers like FuelBand are great if you just want to exercise, but Zepp Labs' new 3D motion sensor might be more useful if you're seriously.
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Samsung Goes First, Google Experiments And Apple Refines

Samsung Goes First, Google Experiments And Apple Refines | Diffusion's technology of sports | Scoop.it
There’s a new rhythm to product releases among the biggest players in mobile tech, and increasingly, Samsung is building a reputation as the most brash and quick-to-act of what I would call the ruling triumvirate, which also includes Google and...
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Which TV Shows Are Getting The Most Buzz?

Which TV Shows Are Getting The Most Buzz? | Diffusion's technology of sports | Scoop.it
Nielsen has released its much-anticipated Twitter TV program rankings, examining the shows with the greatest reach on Twitter (charted results from the week of September 30-October 6 can be found here).

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Nielsen to roll out Twitter ratings for TV shows on Monday

Nielsen to roll out Twitter ratings for TV shows on Monday | Diffusion's technology of sports | Scoop.it
The goal of the 'Nielsen Twitter TV Ranking' will be to measure the unique audience tweeting about individual programs. Read this article by Steven Musil on CNET News.

Via IntuiLab, Thomas Faltin
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IntuiLab's curator insight, October 7, 2013 3:31 AM

"Engagement" is a universally desired concept for everything from websites and tv shows to the interactive experiences used in your sales pitch, waiting room, exhibit hall, etc. It is not enough to have your audience look, they need to be engaged, connected to your content and/or message in a way that builds a relationship pofitable for both parties.

 

This Twitter idea is very interesting. The article admits that Twitter activity is so tied to generational differences that measuring activity in the twittersphere is likely measuring the interest of a very specific demographic. And ironically, the very act of tweeting implies a loss of engagement - multi-tasking is a myth, we all just task shift. On the other hand, it is a much more reliable metric in that the traditional Nielsen ranking incorporated self-reporting which is inherently unreliable.

 

The advantage of an interactive experience is that it must be engaged to be used. Measure touches per session, most popular content accessed, etc. and you have a good idea of what is most appealing. On the other hand, how do you measure the number of people who saw your kiosk but did not engage. What is your capture rate?

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Twitter Gets Its Chance To Prove It Can Drive TV Ratings With Comcast Tie-Up

Twitter Gets Its Chance To Prove It Can Drive TV Ratings With Comcast Tie-Up | Diffusion's technology of sports | Scoop.it
Comcast and Twitter have just announced a wide-ranging strategic partnership that is designed to get users reading tweets about shows to start tuning in, if they aren’t already.
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Here’s How You’ll Be Able To Watch TV On Twitter

Here’s How You’ll Be Able To Watch TV On Twitter | Diffusion's technology of sports | Scoop.it
Comcast and Twitter are teaming up to let consumers tune-in to their favorite shows straight from their Twitter feeds.

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Infographic: How to earn a Like from a sports fan

Infographic: How to earn a Like from a sports fan | Diffusion's technology of sports | Scoop.it
Sports fans must be outliers, right? It turns out that their social behavior isn’t as unusual as you might think.

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Twitter Appears To Be Exploring Personalized Breaking News Notifications With @Eventparrot Experiment

Twitter Appears To Be Exploring Personalized Breaking News Notifications With @Eventparrot Experiment | Diffusion's technology of sports | Scoop.it
Twitter appears to be exploring introducing breaking news notifications tuned for you to its apps, if a new experimental account is any indication.
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Twitter Enters Another TV Partnership To Make You Stop Watching TV

Twitter Enters Another TV Partnership To Make You Stop Watching TV | Diffusion's technology of sports | Scoop.it
Hot on the heels of their desperate partnership with Nielsen, Twitter and Comcast-backed NBC Universal have entered into a partnership that will help you stop watching television on your actual television, because really, why would you do something...

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Flipboard Is Gaining Popularity, And For Good Reason

Flipboard Is Gaining Popularity, And For Good Reason | Diffusion's technology of sports | Scoop.it
Staying on top of the news can be hard, and it can be even harder to keep track of news and stories that one is genuinely interested in.
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Rdio takes on Pandora with free radio stations for its mobile apps in ...

Rdio takes on Pandora with free radio stations for its mobile apps in ... | Diffusion's technology of sports | Scoop.it
Subscription music service Rdio has just jumped into the Internet radio space to threaten services like Pandora and iTunes Radio, by making its personalize.
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3D motion sensor promises instant sports analysis on your iPhone

3D motion sensor promises instant sports analysis on your iPhone | Diffusion's technology of sports | Scoop.it
You’ve long been able to get wireless sports sensors that transmit data to your iPhone: heart-rate, cadence and so on.

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Video Automation Startup IRIS.TV Launches With $1.7M In Funding To Keep ... - TechCrunch

Video Automation Startup IRIS.TV Launches With $1.7M In Funding To Keep ... - TechCrunch | Diffusion's technology of sports | Scoop.it
Video Automation Startup IRIS.TV Launches With $1.7M In Funding To Keep ...
TechCrunch
A new startup in Los Angeles called IRIS.TV wants to give video publishers the tools to make streaming video more personalized and keep viewers hooked for longer.
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