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Getty Images presenta The Curve: Sostenibilità, nuovo capitolo della ricerca sulle tendenze visive - Tiragraffi

Getty Images presenta The Curve: Sostenibilità, nuovo capitolo della ricerca sulle tendenze visive - Tiragraffi | diferente | Scoop.it

Via Paola Valeri
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Web Blog / Design Blogs to Follow in 2013 [Infographic] by COLOURlovers :: COLOURlovers

Web Blog / Design Blogs to Follow in 2013 [Infographic] by COLOURlovers :: COLOURlovers | diferente | Scoop.it
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Creative Wooden Business Cards - Graphic Design Inspiration Blog

Creative Wooden Business Cards - Graphic Design Inspiration Blog | diferente | Scoop.it

Here’s another inspiring collection of business cards to help you enhance your creativity in making your business cards more appealing. Take a look at these Creative Wooden Business Cards. Enjoy!

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What is typography? Learn the basic rules and terms of type! | Typography | Creative Bloq

What is typography? Learn the basic rules and terms of type! | Typography | Creative Bloq | diferente | Scoop.it
Every designer needs to understand typography. We explain the fundamental concepts and terminology in words that you can understand.
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Most Famous Logo Designers in Graphic Design History | Inkd Blog

Most Famous Logo Designers in Graphic Design History | Inkd Blog | diferente | Scoop.it

Ever wondered who might be among the world’s most famous graphic designers? Here’s a listing of 11 of the most famous logo designers along with the household brands they helped create....

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Agencies use more social media tools: News from Warc.com

Agencies use more social media tools: News from Warc.com | diferente | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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Richard C. Evans | Home Chunk

Richard C. Evans | Home Chunk | diferente | Scoop.it

Sedia? No, biglietto da visita...

 

Dalla creatività del designer Richard C. Evans alle vetrine di Bentply, negozio londinese di arredamento modernista.

Il biglietto da visita, elegante e dal design retro-modern, presenta le istruzioni per piegare il cartoncino a tre strati e ricreare le forme della poltroncina disegnata nel 1934 da Gerald Summers.

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$3billion in online sales in just one day | $3 milardi di vendite online in un solo giorno | diferente

$3billion in online sales in just one day | $3 milardi di vendite online in un solo giorno | diferente | diferente | Scoop.it

La scorsa settimana il gigante dell’e-commerce Alibaba ha sconcertato il web con la notizia delle strabilianti vendite di prodotti effettuate in sole 24 ore dalle sue consociate Taobao e T-mall (equivalenti cinesi di eBay e di Amazon) per un totale di 3.06 miliardi di dollari americani.

...
Last week Chinese e-commerce giant Alibaba shocked the web with news that its subsidiaries Taobao (like a Chinese eBay) and T-mall (like Amazon) sold a massive $3.06 billion in product in a single 24-hour period.

...

 

 

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The 100 Most Creative People in Business 2012

Welcome to our annual celebration of business innovators who dare to think differently. They're the ones taking risks and discovering surprising new solutions to old problems. This year, they tell you exactly how they do what they do.
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The Social Media Revolution | diferente

The Social Media Revolution | diferente | diferente | Scoop.it
Social Media?.... Rivoluzione?.... Sta accadendo qualcosa di cui non ci siamo completamente accorti? .... Pare di si.

 

Social Media?.... Revolution?.... Is it happening something we don't realize at all, yet?

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Visual Social Media: Evaluating Pinterest vs. Instagram | Business 2 Community

Visual Social Media: Evaluating Pinterest vs. Instagram | Business 2 Community | diferente | Scoop.it
Earlier this month, Instagram and Pinterest each made important announcements.
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20 Vigorous Outdoor Ads to Blow Your Mind | 7plusDezine

20 Vigorous Outdoor Ads to Blow Your Mind | 7plusDezine | diferente | Scoop.it
I am showcasing some 20 vigorous outdoor ads, be it seen near the bus station or posted on the billboards, or, you may even see them on the bus itself.

Via 7plusDezine
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Pentagram creates new identity for World Chess

Pentagram creates new identity for World Chess | diferente | Scoop.it

 

 

Pentagram has created a new identity for World Chess, the organisation that operates the World Chess Championship.

 

The consultancy was brought on to the project by entrepreneur Andrew Paulson, who bought the rights to the World Chess Championship last year.

 

Paulson’s plan is to return chess to its 1970s levels of popularity, when stars such as Bobby Fischer and Boris Spassky fought out tense matches.

 

(...)

 

The identity is conceived as a black-and-white trompe-l’oeil, which is designed to look like a 3D chess board. A smaller version of the identity has been developed for broadcast, as well as a moving version for title sequences.

 

The World Chess Championships broadcast identity;

http://vimeo.com/50534202


Via Niels Biersteker
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No Joke: Polaroid Plans To Produce The Instagram Camera By 2014

No Joke: Polaroid Plans To Produce The Instagram Camera By 2014 | diferente | Scoop.it
When we last wrote about Socialmatic, the concept for a web-enabled instant camera that uploads your snaps to Instagram and prints them out using an on-board printer, it was but a twinkle in the eye of Italian inventor Antonio De Rosa.
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Drawp: A kid-friendly social drawing app for iPad

Drawp: A kid-friendly social drawing app for iPad | diferente | Scoop.it
With the likes of Draw Something going from strength to strength, and alternatives arriving by the barrel-load, it seems that almost any activity can be made a social experience with ...

Via Tim Spencer
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Il memory con i font

Il memory con i font | diferente | Scoop.it
Niente più del classico gioco di memoria: ma anziché paesaggi ameni, animali o donnine nude i protagonisti sono 25 font tra cui Akzidenz Grotesk, Baskerville,…
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Guess the logo with an exciting game | diferente

Guess the logo with an exciting game | diferente | diferente | Scoop.it

Il nuovo gioco che sta conquistando il mondo. Un gioco appassionante per sapere quanti loghi di marchi famosi sai riconoscere.

 

The new game that is conquering the world. An exciting game to know how many famous logos you can recognize.

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Apple logo may become illegal in Russia, called to be replaced by a cross

Apple logo may become illegal in Russia, called to be replaced by a cross | diferente | Scoop.it
Christian Today > Christians from Russia's Orthodox community are demanding that the country's Apple division remove the famous half-bitten apple logo from its products and replace it with a cross, because they find the apple image offensive to...
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Swiss Photo Award

Swiss Photo Award | diferente | Scoop.it

The Swiss Photo Award – ewz selection is one of Switzerland’s most prestigious awards for photography, with total prize money of CHF 37,000. Showcasing the breadth of Swiss photography for the last fifteen years, the award is now looking for the best work of 2012. Deadline for entries is MONDAY, 14 January 2013 (LAST UPLOAD: 17.1.2013!!).


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20 Brilliant Branding Material Ensembles - DesignFestival

20 Brilliant Branding Material Ensembles - DesignFestival | diferente | Scoop.it

...Your branding materials set you apart from the competition and allow your consumers and customers to differentiate between you and the other guy. Your materials help further your business’s identity and foster a connection between company and customer....

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"Flying Houses": the exhibition at Galerie Paris-Beijing runs until December 8th

"Flying Houses": the exhibition at Galerie Paris-Beijing runs until December 8th | diferente | Scoop.it

Incredibile serie 'surreale' del fotografo francese Laurent Chéhère...

 

The French photographer Laurent Chéhère presents his surreal series...

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The Seven Designer Phenotypes - DesignTAXI.com

The Seven Designer Phenotypes - DesignTAXI.com | diferente | Scoop.it

Designer magazine Core77 has identified the seven characteristics typical of designers.

 

In ‘Seven Designer Phenotypes’, the designer types include:

 

”Workshop Workhorse” (those who like workshops) – with the motto “Happiness is a Warm Arc Welder”;

 

“King of the Kitchen” (those who like cooking) – with the motto “Design So Good You Can Taste It.”;

 

“Designer Dandy” (those who care about how they look) – with the motto “Work in Style (or Don’t Work at All);

 

“Traveling Wo/Man” (those who like to travel) – with the motto “A Place for Everything and Everything in it’s Place.”;

 

“Studio Snob” (those who spend a lot of time at the studio, and feel that their desktop says a lot about them) – with the motto “It Takes Nice Things to Make Nice Things.”;

 

“Homebound Hobbit” (those homey-types) – with the motto “Home Is Where the Heart Is (Next to the Jens Risom coffee table).”;

 

“Off the Grid” (those who like the great outdoors) – with the motto “Nothing Ventured, Nothing Gained.”

 

Via Core 77; http://www.core77.com/UltimateGiftGuide/2012/

 

 

----Comment Designink.nl ----

 

Curious what characteristics apply to me, or combination (split personality:-)

 


Via Niels Biersteker
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Oh, How Pinteresting!, New Tools for Businesses in the Pinterest Community

Oh, How Pinteresting!, New Tools for Businesses in the Pinterest Community | diferente | Scoop.it
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5 Benefits of Hiring a Professional Web Designer - Make your ideas Art

5 Benefits of Hiring a Professional Web Designer - Make your ideas Art | diferente | Scoop.it
Find out some of the benefits that you will get from hiring a professional web designer...

Via Spyros Thalassinos
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The Price of Branding? From $0 To $211 Million

The Price of Branding? From $0 To $211 Million | diferente | Scoop.it

Google spent nothing--Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola--though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just $35 to a design student. Which used to be an impressively thrifty figure, until Twitter picked up their ubiquitous bird for a mere $15 on iStockPhoto.

 

These, obviously, represent the low-end of what some of the world’s biggest companies have spent on their branding. The figures are from a list recently assembled by Stocklogos and Business Insider, which Trendland turned into a series of infographics. And if you think a company that spends nothing on their logo is a bit nauseating, wait until you see the opposite end of the spectrum.

Pepsi spent $1 million on their Obama-esque rebranding a few years back, and the BBC spent almost double that on a logo that basically just untoggled the italics button. But that’s nothing compared to the $221 million BP paid to make their oil company look like a new-age organic grocer--though maybe it was one of the few cases where we can all agree it was worth every penny. (It’s not clear from the stats here whether that $221 million was just for design services, or for the rebranding campaign, in which case $221 million is probably low.)

 

Alongside the more extreme spends, the $100,000 a close-to-bankrupt Steve Jobs paid Paul Rand for his profitless startup NeXT seems pretty close to market value.

 

See more here;

http://trendland.com/the-price-of-branding-infographic/


Via Niels Biersteker
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Nimalan Sri's curator insight, April 3, 2013 6:13 PM

In this article it talks about some of biggest brands in the worlds. This article also talks in depth about  the brand and its image to consumers and how it shows the effect in the way of advertising their brand.  If the image of the brand needs to be changed it should show positive image to the consumers as it attract them towards it. It also shows some of the companies as an example to illustrate how much they spent on their brand image. For example Google spent $0 in 1998 where as to BP spent over $221 million to rebrand their image.

 

From you understanding of this article what’s your thoughts and what will you do to rebrand your image..

Willicia Spider-Silva Vake's comment, April 3, 2013 7:50 PM
This article emphasizes the impact in which branding affects a business. The article uses some of the world’s biggest brands as an example and highlights specific manoeuvres that those brands have made in terms of branding. I think that it is important for any company to maintain its identity amongst its consumer when there is a transition period of rebranding.
Ravneel Chandra's comment, April 5, 2013 6:32 PM
This article looks at the ridiculous amount some large companies spend on re-branding their brands. Re-branding should always lead to attract positive outcomes, not negative, since customers have strong attachments to the brand image. Refreshing a brands image could mean the longevity of the brand or the death of the brand, a fine line of getting it right or terribly wrong. Consumer interaction is required to make sure that the re-branding will not surprise the customer but they can be comfortable with the subtle changes, whilst trying to obtain new customers.