La scorsa settimana il gigante dell’e-commerce Alibaba ha sconcertato il web con la notizia delle strabilianti vendite di prodotti effettuate in sole 24 ore dalle sue consociate Taobao e T-mall (equivalenti cinesi di eBay e di Amazon) per un totale di 3.06 miliardi di dollari americani.
... Last week Chinese e-commerce giant Alibaba shocked the web with news that its subsidiaries Taobao (like a Chinese eBay) and T-mall (like Amazon) sold a massive $3.06 billion in product in a single 24-hour period.
Welcome to our annual celebration of business innovators who dare to think differently. They're the ones taking risks and discovering surprising new solutions to old problems. This year, they tell you exactly how they do what they do.
Pentagram has created a new identity for World Chess, the organisation that operates the World Chess Championship.
The consultancy was brought on to the project by entrepreneur Andrew Paulson, who bought the rights to the World Chess Championship last year.
Paulson’s plan is to return chess to its 1970s levels of popularity, when stars such as Bobby Fischer and Boris Spassky fought out tense matches.
The identity is conceived as a black-and-white trompe-l’oeil, which is designed to look like a 3D chess board. A smaller version of the identity has been developed for broadcast, as well as a moving version for title sequences.
When we last wrote about Socialmatic, the concept for a web-enabled instant camera that uploads your snaps to Instagram and prints them out using an on-board printer, it was but a twinkle in the eye of Italian inventor Antonio De Rosa.
Christian Today > Christians from Russia's Orthodox community are demanding that the country's Apple division remove the famous half-bitten apple logo from its products and replace it with a cross, because they find the apple image offensive to...
The Swiss Photo Award – ewz selection is one of Switzerland’s most prestigious awards for photography, with total prize money of CHF 37,000. Showcasing the breadth of Swiss photography for the last fifteen years, the award is now looking for the best work of 2012. Deadline for entries is MONDAY, 14 January 2013 (LAST UPLOAD: 17.1.2013!!).
...Your branding materials set you apart from the competition and allow your consumers and customers to differentiate between you and the other guy. Your materials help further your business’s identity and foster a connection between company and customer....
Google spent nothing--Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola--though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just $35 to a design student. Which used to be an impressively thrifty figure, until Twitter picked up their ubiquitous bird for a mere $15 on iStockPhoto.
These, obviously, represent the low-end of what some of the world’s biggest companies have spent on their branding. The figures are from a list recently assembled by Stocklogos and Business Insider, which Trendland turned into a series of infographics. And if you think a company that spends nothing on their logo is a bit nauseating, wait until you see the opposite end of the spectrum.
Pepsi spent $1 million on their Obama-esque rebranding a few years back, and the BBC spent almost double that on a logo that basically just untoggled the italics button. But that’s nothing compared to the $221 million BP paid to make their oil company look like a new-age organic grocer--though maybe it was one of the few cases where we can all agree it was worth every penny. (It’s not clear from the stats here whether that $221 million was just for design services, or for the rebranding campaign, in which case $221 million is probably low.)
Alongside the more extreme spends, the $100,000 a close-to-bankrupt Steve Jobs paid Paul Rand for his profitless startup NeXT seems pretty close to market value.