Diesel Black Gold
Follow
Find
65 views | +0 today
Diesel Black Gold
Where fashion, luxury and communications intersect. Brought to you by JWT London.
Curated by JWT London
Your new post is loading...
Your new post is loading...
Scooped by JWT London
Scoop.it!

Google+ Redesign Looks a Lot Like Facebook, Pinterest

Google+ Redesign Looks a Lot Like Facebook, Pinterest | Diesel Black Gold | Scoop.it
Google announced on Wednesday at its Google I/O conference in San Francisco updates to its Google+ social networking platform, including a new image-focused design that resemble...
JWT London's insight:

Google has announced a total of 41 new features, taking a more image-centric approach to their layout and covering everything from photos to auto-backups. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Shazam for iPad now tags music and TV shows without user input

Shazam for iPad now tags music and TV shows without user input | Diesel Black Gold | Scoop.it
If you own a smartphone, you've more likely than not used Shazam. The app, which identifies songs by "listening" to their audio fingerprint, was one of the earliest and best ways to wow friends in...
JWT London's insight:

An interesting move from Shazam means that, once the app is downloaded, it will constantly be listening.

 

Previously, in order to derive value from the app, users would have to actively use the app to 'Shazam' songs, TV shows or ads. Now, it listens for 'audio finger prints' and sends push notfications through to users. 

 

For advertisers, this is an interesting opportunity, as it allows them to create a direct and frictionless link between the first and second screen, allowing for increased targeting, data collection possibilities and the ability to provide calls to action direct from TV ads - a medium that has traditionally been one-way. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

AllSaints Film - New Music City

"I LIVED IN SAN FRANCISCO IN THE DOT COM ERA, I LIVED IN LONDON WHEN DUBSTEP WAS HAPPENING... I'VE NEVER SEEN ANYTHING LIKE NASHVILLE." To launch AllSaints'…
JWT London's insight:

British retailer All Saints, known for their distinctive rock’n’roll aesthetic continues to strengthen their brand through music and culture by launching a new division this week, All Saints Film. 

The project will commission young up-and-coming filmmakers, supervised by the brand’s creative director.


An interesting project, All Saints join a growing number of brands that are blurring the line between communications and content, creating things that reinforce brand values and that people want to engage with, watch and share. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Louis Vuitton Launches Travel Books Collection [Pics] - PSFK

Louis Vuitton Launches Travel Books Collection [Pics] - PSFK | Diesel Black Gold | Scoop.it
The luxury brand's selection of tomes features destinations as depicted by local artists.
JWT London's insight:

A fantastic example of how a brand can be seen as an opinion leader outside of their immediate specialism. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Land Rover fetes 1 million Facebook fans with social video - Luxury Daily - Internet

Land Rover fetes 1 million Facebook fans with social video - Luxury Daily - Internet | Diesel Black Gold | Scoop.it
JWT London's insight:

As fans hit key follower milestones on Twtter and Facebook, they are increasingly celebrating as a way of saying thank you to their dedicated community. 

 

Land Rover North America recently celebrated 1 million fans by asking them to share their favourite Land Rover vehicle and their memories of it. They then turned this into a video for them to enjoy and share. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Eidos - Sensory augmentation equipment (full version)

We are used to controlling the world around us, to find the settings that suit us best. What if we had the same control over our senses? If we could adjust them…
JWT London's insight:

An experiemental mask that allows people, musicians, artists, brands and more to enhance sensory experiences.

 

An interesting concept that offers a novel, PR-able experience that may help reinforce innovative credentials.

 

Playing with our perceptions of movement, allowing us to focus in on specific sounds and instruments from a band or details at a fashion show, this concept creates an unusual and enhanced sensory experience.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Symphonic Clothing Plays Along With Music - PSFK

Symphonic Clothing Plays Along With Music - PSFK | Diesel Black Gold | Scoop.it
Parson's design school has created items that respond to performer's movements.
JWT London's insight:

The fusion of three worlds - fashion, music and technology - incorporates wearable technology into newly designed orchestral garments that enhance the overall performance through additional visuals and projections. 

 

It's very conceptual, but by bringing together these different mediums, the project gives an exciting example of how fashion and clothing can incorporate (and push forward) new technology. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Hermès Shows Off Its Craftsmanship With A Traveling Fair - PSFK

Hermès Shows Off Its Craftsmanship With A Traveling Fair - PSFK | Diesel Black Gold | Scoop.it
The luxury brand gives fans a behind-the-scenes glimpse into the making of iconic products like the Birkin bag.
more...
No comment yet.
Scooped by JWT London
Scoop.it!

DVF Gives Google Glasses a Spin on the Runway

DVF Gives Google Glasses a Spin on the Runway | Diesel Black Gold | Scoop.it
Look there, in the front row of Diane von Furstenberg's runway on Sunday afternoon. Isn't that Oscar de la Renta? And then, wait a sec, Sergey Brin from Google?
more...
No comment yet.
Scooped by JWT London
Scoop.it!

Yahoo buys Tumblr in $1.1 billion deal

Yahoo buys Tumblr in $1.1 billion deal | Diesel Black Gold | Scoop.it
Internet giant buys site favored by bloggers, paying $1.1 billion in cash for Tumblr
JWT London's insight:

In a deal so huge it's been comparied to Google's purchase of YouTube, Yahoo's takeover over the popular blogging platform seeks to give them access to a younger audience.

 

In return, Yahoo are looking to monetise the platform in a "meaningful way" for users - how this will be done remains to be seen. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Fendi drives boutique traffic with cross-channel efforts

Fendi drives boutique traffic with cross-channel efforts | Diesel Black Gold | Scoop.it
JWT London's insight:

Italian fashion house Fendi is showing the craftsmanship that went into its relaunched Selleria collection through global multichannel efforts that span store windows, a microsite and social media.


Using an integrated approach, the brand are using each channel to their strengths - Facebook and Twitter to provide snippets of shareable content, microsites to offer deeper, more engaging experiences - all channels are ultimately pushing to the online store and botiques, helping to ensure conversion to sales. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Louis Vuitton designs its own slowdown - FT.com

Louis Vuitton designs its own slowdown - FT.com | Diesel Black Gold | Scoop.it
For the first time in two years, Louis Vuitton will next month throw open the doors of its 1859 Paris workshop, inviting the public to “discover the exceptional savoir-faire in this emblematic site”.
JWT London's insight:

By opening the doors to their Paris workshop, Louis Vuitton are seeking to show rather than tell, an increasingly common trend amongst brands as a whole.

 

Rather than communicating their quality and luxury credentials, LV are using the opportunity to show consumers the intricacy and skill involved in the creation of their products, helping to justify the cost as well as reinforcing their position as one of the best luxury brands in the world. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Brian Atwood engages fans via month-long Instagram campaign - Luxury Daily - Mobile

Brian Atwood engages fans via month-long Instagram campaign - Luxury Daily - Mobile | Diesel Black Gold | Scoop.it
JWT London's insight:

Photo-sharing platform Instagram has a growing audience that is both young and affluent, and footwear label Brian Atwood has been looking to take advantage of that. 

 

Seeking to interact with and reward its community, the label has announced the #ShoeLover contest last week. This asks its U.S.-based fans to follow @Brian_Atwood on Instagram and upload original “selfie-style” photographs of their Brian Atwood or B-Brian Atwood shoes for a chance to win a pair of Brian Atwood shoes each week.


This has seen more then 65,000 images tagged with #ShoeLover since its launch on 6th May. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

What are luxury marketers missing on mobile Web? - Luxury Daily - Mobile

What are luxury marketers missing on mobile Web? - Luxury Daily - Mobile | Diesel Black Gold | Scoop.it
JWT London's insight:

As customers increasingly use mobile devices to find out more, discover and buy products, being mobile optimised is a necessity, not just a nice to have. 

 

An interesting look at what this means for luxury brands, questioning how they can bring a high-end, luxury experience to customers via theit smartphone.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Gentology: The Celebrity Curated E-Commerce Just For Guys

Gentology: The Celebrity Curated E-Commerce Just For Guys | Diesel Black Gold | Scoop.it
Gentology.com allows you to shop with NBA stars. The dawn of online shopping came as a gift to men everywhere.
JWT London's insight:

Gentology is an interesting e-commerce model aimed at fashion conscious men with a twist. 

 

It brings together a host of male entertainment and sporting celebrities, musicians and TV stars, all of whom handpick clothing and accessories for purchase. 

 

Like any e-commerce site, shoppers can browse by category or brand, but they can alsobrowse by celebrity - a different kind of shopping experience focusing not just on the fashion brands, but on something that is becoming increasingly important in the uptake and sales of fashion brands: those that wear the brands. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Why People Won't Buy Without Consulting Their Networks - PSFK

Why People Won't Buy Without Consulting Their Networks - PSFK | Diesel Black Gold | Scoop.it
PSFK Labs recently caught up with Tim Weingarten of The Hunt to talk about how to make social shopping actually social.
JWT London's insight:

How shopping communities are making the online shopping experience more real by working together to find the best products for their peers, all without charging a commission.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Microsoft Launches Tweet-Powered Dress For NY Fashion Week [Video] - PSFK

Microsoft Launches Tweet-Powered Dress For NY Fashion Week [Video] - PSFK | Diesel Black Gold | Scoop.it
The 'Printing Dress' is a Microsoft Research project that explores the intersection of fashion and technology and displays social media data in real time.
more...
No comment yet.