Diesel Black Gold
Follow
Find
65 views | +0 today
 
Scooped by JWT London
onto Diesel Black Gold
Scoop.it!

Eidos - Sensory augmentation equipment (full version)

We are used to controlling the world around us, to find the settings that suit us best. What if we had the same control over our senses? If we could adjust them…
JWT London's insight:

An experiemental mask that allows people, musicians, artists, brands and more to enhance sensory experiences.

 

An interesting concept that offers a novel, PR-able experience that may help reinforce innovative credentials.

 

Playing with our perceptions of movement, allowing us to focus in on specific sounds and instruments from a band or details at a fashion show, this concept creates an unusual and enhanced sensory experience.

more...
No comment yet.
Diesel Black Gold
Where fashion, luxury and communications intersect. Brought to you by JWT London.
Curated by JWT London
Your new post is loading...
Your new post is loading...
Scooped by JWT London
Scoop.it!

Louis Vuitton presents M-Commerce | United Kingdom

JWT London's insight:

Louis Vuitton have launched their m-commerce platform, providing a simple, ntuitive means of accessing (and purchasing) the LV collection anywhere in the world. 

more...
Scooped by JWT London
Scoop.it!

Apple, Burberry show off iPhone 5S photo, video technology

Apple, Burberry show off iPhone 5S photo, video technology | Diesel Black Gold | Scoop.it
Want to see how well the iPhone 5S' camera works in the wild, at a fashion show? New photos shot on the device have cropped up, including ones run through Instagram. Read this article by Josh Lowensohn on CNET News.
JWT London's insight:

Developing talkability and PR around an event or event does not always necessarily mean creating something new. Sometimes, opportunities arise in the world of music, film, pop culture or tech that brands can capitalise on.

 

This is what Burberry have managed to do off the back of the iPhone 5S launch. Taking the new phone along to their recent SS14 show, they not only brought their new collections to their consumers via their social channels in the isual way - they also showcased the functionality of the phone for the first time, allowing them to reach a wider audience and reinforce their tech credentials. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Netimperative | News | Today’s top stories

Netimperative | News | Today’s top stories | Diesel Black Gold | Scoop.it
JWT London's insight:

Lynx has become the second major brand in a month to use photo sharing app Snapchat in a new campaign. Lynx is testing the service in partnership with TMW, sending exclusive content about a secret Lynx launch party to fans via Snapchat. Lynx, owned by Unilever, follows in the footsteps of MTV, which used Snapchat to promote its TV show Geordie Shore.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Oscar de la Renta Premieres Fall Fashion Campaign on Instagram

Oscar de la Renta Premieres Fall Fashion Campaign on Instagram | Diesel Black Gold | Scoop.it
JWT London's insight:

In what appears to be a fashion industry first, Oscar de la Renta has taken to Instagram to release its fall ad campaign, which typically debuts in the pages of Septembers  Vogue, Elle, Town & Country, WSJ. Magazine, Departures, British Vogue and Tatler.


All seven ads were released as images on the oscarprgirl Instagram account and the hope is that users don't just see and share the images, but shop for them as well. 

 

That's why they've included a call to action prompting users to pre-order parts of the collection in the caption. 

 

When it extends the campaign to its other channels, including its e-mail newsletter, Facebook page, Twitter accout and Tumblr, the brand will be able to track the effectiveness of such links in terms of referrals and conversions. 

 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Captain Morgan Starts Targeting Ads At Foursquare Check-Ins

captain morgan has started using foursquare's new post check-in ads which will allow marketers to reach people after they have checked in at a location.
JWT London's insight:

Captain Morgan is helping to bring its brand top of mind through Foursqaure, using sponsored ads for check-ins at specific locations, including restaurants and bars.

 

Are there any locations or check-ins that Diesel Black Gold could own either during fashion weeks (geurilla activity at the main area, sneakpeaks when checking into the show location) or outside of show times (harnessing DBGs rock n' roll credentials to become a part of gigs, concerts, etc).

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Hermès Scannable Jewelry Creates A Symphony Of Sound With Lasers

Hermès Scannable Jewelry Creates A Symphony Of Sound With Lasers | Diesel Black Gold | Scoop.it
Luxury label promotes silver jewelry collection with a 'symphony of silver.'
JWT London's insight:

For the launch of its new silver collection, luxury house Hermes teamed up with London design studio United Visual Arts to discover the sound of silver, creating a symphony seemingly emanating from the silver jewelry collection as it was scanned with a laser.

 

As well as demonstrating innovative and forward-thinking credentials, it also gives greater depth and character to an inanimate object.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

The talking window

Sky Go - The talking window A silent, vibrating window is turned into a completely new audio medium. A special transmitter releases high-frequency oscillatio...
JWT London's insight:

Sky have made use of a very different media space for their recent campaign for cable TV on the move. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

The digital hard-sell behind Burberry's traditional image

The digital hard-sell behind Burberry's traditional image | Diesel Black Gold | Scoop.it
Luxury labels seeing its fastest growth in online sales as it embraces social media
JWT London's insight:

An in-depth look at one of the most innovative luxury fashion brands when it comes to online and social media and how they strike a delicate balance between revenue-driving activity and experimental executions and activations. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

In-store display concept: illumifeet

Interactive footwear projection mapping installation created for BucketFeet's storefront pop-up shop at Treasure&Bond in NYC, on public display nightly, May 8–30,…
JWT London's insight:

An interesting display concept in-store using iInteractive footwear projection mapping installation created for BucketFeet’s storefront pop-up shop at Treasure&Bond in NYC.

 

‘Illumifeet’ adds an interactive element to window shopping. When a viewer walks up to the display, BucketFeet’s new styles (both lace up and slip on) and the artists behind them, are projection-mapped onto a blank shoe ‘canvas.’ As long as they stay watching, they are shown new styles, and when they walk away, it returns to an idle state.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Lacoste Celebrates 80th Birthday With Branded Eclairs

Lacoste Celebrates 80th Birthday With Branded Eclairs | Diesel Black Gold | Scoop.it
The French sportswear brand partnered with Fauchon to create the special product.
JWT London's insight:

A fantastic example showing that collaborations between fashiojn brands and third party know almost no bounds. 

 

Not only did these creations offer an exclusive few something unique and unusual. It also created far-reaching social buzz, PR and column inches. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

10 Top Brand Collaborations With The Art World

10 Top Brand Collaborations With The Art World | Diesel Black Gold | Scoop.it
Matt W. Moore works with the world's leading companies to create some of his best work.
JWT London's insight:

Artist and designer Matt W. Moore lists his favourite collaborations, where the world of brands meet the world of art - from Coke and Heineken, to Nike and Google.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Fashion Brand Y-3 Creates Interactive Fashion Video for New Spring/Summer Line (Video)

Fashion Brand Y-3 Creates Interactive Fashion Video for New Spring/Summer Line (Video) | Diesel Black Gold | Scoop.it
Check out the innovative new website. Complex.com: The original buyer's guide for men.
JWT London's insight:

This piece of immersive video transforms users computer keyboards into a set of hotkeys that allow them to create personalised mini edits of the film.


Y-3's film allows users to manipulate a series of visual and sound loops and effects to make for an infinitely variable piece that can be recorded and then easily shared across social media.


This execution transforms a static and homogenous lookbook into a personalised, unique and inherently shareable piece of media. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Karl Lagerfeld Creates His Version Of The Apple Store

Karl Lagerfeld Creates His Version Of The Apple Store | Diesel Black Gold | Scoop.it
The designer has opened a pop up concept store that is equipped with social media dressing rooms and wearable cash registers.
JWT London's insight:

This concept store fuses the world of offline and online, especially when it comes to the changing rooms.

 

Whilst trying on their clothes, they're able to capture their look, apply specially designed Karl Lagerfeld filters to it and share the result with your social network through social media. There's even the opportunity to leave a comment for Karl himself to see what he thinks.

 

The ability to share with social networks is offers 2 potential benefits. The first is the possivbility for instant feedback from friends and family, helping to reinforce your purchase decision and increasing potential for purchase. Second is the ability to reach a wider collection of potentital customers through one individual shopper.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Luxury retailers embrace fashion

Luxury retailers embrace fashion | Diesel Black Gold | Scoop.it
JWT London's insight:
With emerging markets appetite for luxury dwindling, luxury brands are trialling new approaches.
more...
No comment yet.
Scooped by JWT London
Scoop.it!

Armani Partners with Fashion Bloggers for Instagram Ads - Nitrogram

Armani Partners with Fashion Bloggers for Instagram Ads - Nitrogram | Diesel Black Gold | Scoop.it
JWT London's insight:

Armani is working with Chiara Ferragni, whose 1+ million followers make her one of the most influential fashion bloggers on Instagram, as well as a couple of others (@galagonzalez and @fashionfoiegras) to create videos that promote its new perfume, Si by Armani.

 

The Instagram videos allow viewers to peek into the bloggers’ lives, and learn to say yes (Si) to dreams and to their world.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Introducing Embedded Posts

Introducing Embedded Posts | Diesel Black Gold | Scoop.it
JWT London's insight:

The social network giant has unveiled Embedded Posts, which enable anyone to place interactive widgets on a page that contain images, links, update text and even clickable hashtags. Users can also like a post or follow the source account right from the embedded content.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Mix-And-Match App Lets Aspiring Stylists Create Runway-Worthy Looks - PSFK

Mix-And-Match App Lets Aspiring Stylists Create Runway-Worthy Looks - PSFK | Diesel Black Gold | Scoop.it
The FIGR app lets users create outfits from online fashion shows and street style shots.
more...
No comment yet.
Scooped by JWT London
Scoop.it!

Introducing Instagram Web Embeds

Introducing Instagram Web Embeds | Diesel Black Gold | Scoop.it
Today, we’re excited to introduce web embedding for Instagram content and bring you an easy way to add Instagram photos and videos to the stories you want to tell.
Now, when you visit an Instagram...
JWT London's insight:

Instagram has introduced web-embeds, meaning videos and images posted through the platform can be easily displayed and used on third party websites.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays

Nordstrom Takes Pinterest Engagement To New Level, Turns Most Pinned Items Into In-Store Displays | Diesel Black Gold | Scoop.it

Pinterest and online shopping -- it's a match made in retail heaven. But Nordstrom is trying to bridge the gap between online shopping and the in-store shopping experience by bringing Pinterest to life. According to Gigaom, Nordstrom has begun labeling its "Top Pinned Items" in stores with a Pinterest logo, alerting shoppers which items are the most popular online.

 

The store is also leveraging iPad displays to showcase products that are popular on Pinterest. 

 

Pinterest, interestingly, is the company’s largest social community with 4.5 million followers. (The Seattle retailer has 270,000 followers on Twitter and 2.1 million likes on Facebook).

 

The program, currently in place at 13 Nordstrom locations.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

DKNY Asks Artists To Interpret New York

DKNY Asks Artists To Interpret New York | Diesel Black Gold | Scoop.it
10 international artists are given the task of painting their own picture of the vibrant metropolis to be displayed around the world.
JWT London's insight:

DKNY have opted for a fun and immersive campaign with DKNYARTWORKS. Following the creation, bringing together and eventual selling of the artworks, the activity hints at the growing trend of creating projects - ongoing pieces of communication that iterate and adapt, but stem from the same initial idea - rather than campaigns - single, flash-in-the-pan executions that effectively ends once live. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Chanel’s pop up nail bar opens at Selfridges London

Chanel’s pop up nail bar opens at Selfridges London | Diesel Black Gold | Scoop.it
JWT London's insight:

Chanel is hosting a pop-up nail bar, Les Vernis Couleurs Culte de Chanel, at Selfridges London from May 31 to June 12. On offer will be the extensive nail colour collection to enjoy, plus celebrity nail expert Sophy Robson. She'll be present at the venue, open to take in one-on-one appointments with customers who would visit.

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Gucci Launches Pop-Up Artisan Workshops

Gucci Launches Pop-Up Artisan Workshops | Diesel Black Gold | Scoop.it
The fashion brand's master craftsmen customise handbags and other accessories in-store.
JWT London's insight:

2 weeks ago, we reported on Louis Vuitton throwing open its factory doors to showcase the artisan skills and craftsmanship involved in creating its products. 

 

Now, Gucci are following suit. At the beginning of this month, customers were able to visit Blomingdale's and discover the level of detail and craftsmenship involved in creating Gucci products by getting up close and personal with its creators. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Etsy CEO talks offline retail, people power and 3D printers as the new sewing machines

Etsy CEO talks offline retail, people power and 3D printers as the new sewing machines | Diesel Black Gold | Scoop.it
'People see us as an online handmade marketplace, but we really see ourselves as reinventing the whole retail supply chain,' says Chad Dickerson. By Stuart Dredge
JWT London's insight:

3D printing has been garnering more and more attention of late - and not just in tech magazines. The Economist went as far as to call it "the new Industrial Revolution".

 

Whilst it's still not a sure thing, the process is continuing to gather momentum and is an interesting watchout for the fashion industry. The 3D printer has the power to radically disrupt the supply chain and the potential to change the way customers buy and consume products forever. 

 

This interview with Etsy founder claims that these printers are the new sewing machines, bringing mass production and personalisation and customisation into the home. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Nudie Jeans present: Repair, Reuse, Reduce campaign

Nudie Jeans present: Repair, Reuse, Reduce campaign | Diesel Black Gold | Scoop.it
There's nothing worse than jeans shopping, which is why we're loving the sound of this Nudie Jeans Co and Selfridges hook up. Just take in your old Nudie Jeans...
JWT London's insight:

In a move to appear more sustainable, Nudie Jeans are offering its customers the chance to have their damaged jeans for free. And if they're no longer needed, they can trade them in for recycling to receive a 20% discount on a new pair. 

 

Similar to Patagonia's 'buy less' campaign, by offering the chance to repair their clothing, Nudie shows its clothing to be durable, long-lasting and well made, as opposed to throaway and disposable. 

more...
No comment yet.
Scooped by JWT London
Scoop.it!

Upscale Hotel Lets Guests Shop At Luxury Department Store After Hours

Upscale Hotel Lets Guests Shop At Luxury Department Store After Hours | Diesel Black Gold | Scoop.it
The Mark Hotel in NYC has entered an exclusive partnership with Bergdorf Goodman to provide additional amenities to travelers.
JWT London's insight:

This partnership - bringing together two premium brands - creates a synergy that highlights the strengths of both.

 

The Mark Hotel prides itself on its premium service and - by offering 24/7 access to Bergdorf Goodman and its personal shopper service - is able to provide further proof of that. Meanwhile, it allows Bergdorf to continue to show itself as an expert in luxury and fashion.

more...
No comment yet.