The Shazam mobile app will bring shoppers and advertisers even closer together at ground zero for the retail experience, the shopping mall, via digital signage.
The music-recognition app and Adspace Networks Inc. announced a partnership to bring Shazamable advertisements to more than 200 shopping malls in the US. The partnership will enable Adspace Networks to enhance video campaigns with a fully customizable second-screen content experience through the Shazam app, changing the way users interact with the retail environment,
Shoppers will now be able to Shazam advertisements for more information and engagement, allowing for exclusive offers and added content. Shazam's ultrasonic watermark technology will be available on both the network's floor-mounted and aerial screens, within a range of up to 40 feet.
The inaudible-to-human-ears Shazam ultrasonic signal is active whether a commercial is airing or not, so the mobile experience is always available to a mall shopper.
For retailers, a coupon can be delivered immediately. Shazam can even execute purchases.
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