Europeanna has been studying the "value of Pinterest for cultural heritage institutions" By "taking content from five Europeana partners and presenting this content outside the constraints of the portal and institutional websites, Pinterest provided new visibility and interaction with collections that might otherwise have remained unseen"
This project not only boosted visitor engagement with the content, it claims to have attracted "good quality visitors" spending longer on the site.
I think this clearly signposts that Museums, Galleries, or indeed any cultural organisations can draw benefits from the Social Web by sharing openly in an online space with other institutions and organisations.
I think this project may be offering some answers to the question that is often asked - "why is no one coming to our web-site?" I think there are also some clear messages here for providers of educational cultural content.
Via theo kuechel