Social Media Marketing
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Rescooped by Diane Rayfield from Psychology of Consumer Behaviour
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Where Are Facebook's Teens going?

Where Are Facebook's Teens going? | Social Media Marketing | Scoop.it

"Last month, Facebook's CFO, David Ebersman, confirmed that teenagers were becoming less active on Facebook. There was a 16% fall for American teens,...


Via k3hamilton
Diane Rayfield's insight:

Interesting. My teens have left Facebook for SnapChat, Twitter and Instagram.

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Rescooped by Diane Rayfield from Social Media Bites!
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8 Tips and Tricks for LinkedIn Power Users

8 Tips and Tricks for LinkedIn Power Users | Social Media Marketing | Scoop.it
Here are eight ways to get a leg up on the LinkedIn competition.

Via David Blundell
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David Blundell's curator insight, August 13, 2014 2:40 AM

So you think you know all about LinkedIn? Well this post is full of extra tips and tricks you might not be aware of, particularly if you're using LI to help you get a new job. My favourite is the first one . . .

Agi Anderson's curator insight, August 13, 2014 9:45 AM

LinkedIn is so powerful! Most Real Pros really do not know how to leverage LinkedIn.

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10 Tips For Using YouTube To Kill At Local SEO

10 Tips For Using YouTube To Kill At Local SEO | Social Media Marketing | Scoop.it
Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the technical tips for optimizing your YouTube videos for local search, it’s worthwhile to mention […]
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17 Critical Elements of a Solid Social Media Strategy

17 Critical Elements of a Solid Social Media Strategy | Social Media Marketing | Scoop.it
Steps, elements and qualities of a strategic social media plan via Harp Social.
Diane Rayfield's insight:

#HarpSocial

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01/03/2014: Social Media Snapshot

01/03/2014: Social Media Snapshot | Social Media Marketing | Scoop.it
Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.
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12 Most Pinning Tips for Pinterest

12 Most Pinning Tips for Pinterest | Social Media Marketing | Scoop.it
Kelly Lieberman, host of #PinChat, shares her 12 Most pinning tips for Pinterest.
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12/13/2013: Social Media Snapshot

12/13/2013: Social Media Snapshot | Social Media Marketing | Scoop.it
Catch up on the need-to-know changes and updates in social media that affect your business and brand...all in one place.
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12 Tips for Holiday Tweeting: Last Minute Twitter Boosts | Social Media Today

12 Tips for Holiday Tweeting: Last Minute Twitter Boosts | Social Media Today | Social Media Marketing | Scoop.it
Need some last minute Twitter tips? You’ve planned your tweets to promote your holiday marketing campaigns. You’re well and truly entrenched in seasonal promotions. But, why aren’t your messages getting the results you need?
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142 Pinterest Board Ideas for Your Business - #Infographic

142 Pinterest Board Ideas for Your Business - #Infographic | Social Media Marketing | Scoop.it
What if you blog about a topic that's not inherently visual? This infographic gives you 142 Pinterest board ideas for your business.
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Need Social Leads? Try Twitter Cards | by Brett Relander

Need Social Leads? Try Twitter Cards | by Brett Relander | Social Media Marketing | Scoop.it
What are Twitter Lead Generation Cards, and what's the best way to use them? Find out in this article.
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Rescooped by Diane Rayfield from SocialMediaFB
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Why Your Facebook Page’s Organic Reach Will Decline - AllFacebook

Why Your Facebook Page’s Organic Reach Will Decline - AllFacebook | Social Media Marketing | Scoop.it

Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.


Via Tonya Scholz
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3 Secrets to Optimizing Images for Facebook Sharing

3 Secrets to Optimizing Images for Facebook Sharing | Social Media Marketing | Scoop.it
Harp Social is a full-service, social media marketing agency specializing in Facebook, Twitter and WordPress for businesses.
Diane Rayfield's insight:

It's easier than you think and makes a big difference.

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How Enterprise Brands Staff and Budget for Social Infographic | Wildfire

How Enterprise Brands Staff and Budget for Social Infographic | Wildfire | Social Media Marketing | Scoop.it
How Enterprise Brands Staff and Budget for Social Infographic
Diane Rayfield's insight:

We are making progress > Social Media Stat: 27% of surveyed companies have 50+ employees involved in social programs! 

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Content Marketing Basics, Best Practices and Examples -

Content Marketing Basics, Best Practices and Examples - | Social Media Marketing | Scoop.it

Via Kapris Marketing
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Kapris Marketing's curator insight, November 25, 2013 11:05 PM
Content Marketing  is one of the most heard Buzzwords in the World of Marketing in 2013.

Content Marketing  is a brand new marketing technique that is all about creating and sharing relevant, fresh, valuable and original content via various online distribution channels. Its purpose is to increase web traffic, attract new customers and retain existing customers. Content Marketing focuses on pulling the target audience towards a company, product or service through content published on the company website, blog, social media and other channels.

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5 New And Quirky Nonprofit Social Media Tactics - Tech Impact Blog - Leaders in Non-Profit Technology

5 New And Quirky Nonprofit Social Media Tactics - Tech Impact Blog - Leaders in Non-Profit Technology | Social Media Marketing | Scoop.it
Social media is well documented as a necessary marketing platform for all nonprofits. They allow you instantly connect with millions of users who represent every demographic under the sun. Everyone knows promoting your nonprofit’s events, services, and fundraisers on social media is a good idea, but many do not know why, or more importantly, how, …
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5 ways to deal with a social media crisis

5 ways to deal with a social media crisis | Social Media Marketing | Scoop.it
It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation ...
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Have you prepared for your digital afterlife? | Social Media Delivered

Have you prepared for your digital afterlife? | Social Media Delivered | Social Media Marketing | Scoop.it
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Google’s +Post Social Ads… Why They’re Kind of a Big Deal!

Google’s +Post Social Ads… Why They’re Kind of a Big Deal! | Social Media Marketing | Scoop.it
Google+ is testing ads in a format called +Post ads. Utilizing this new social ad format (currently in beta) will provide businesses and brands a medium to amplify content from Google Plus across the web.
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Anne Duncan's curator insight, December 19, 2013 11:13 AM

While Google is monetizing the Google+ social network, Google+ users will not see ads actually on the channel. Google Plus will remain ad-free.

dan's curator insight, December 26, 2013 1:37 PM

Google+ testing ads, looking interesting!

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Social Media and Size of Images in Posts | Social Media Today

Social Media and Size of Images in Posts | Social Media Today | Social Media Marketing | Scoop.it
The team at Tent Social created this infographic that shows the heights and widths of all those images you need to make your social media channels look fantastic.
Diane Rayfield's insight:

Handy graphic dimensions blueprint for all our social sites.

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Five daring predictions for social marketing in 2014 - Inside Facebook

Five daring predictions for social marketing in 2014 - Inside Facebook | Social Media Marketing | Scoop.it
Roger Katz, CEO of Facebook PMD Friend2Friend, offered his suggestions on what next year will hold for the ecosystem of social marketing.
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Creating a Facebook Custom Audience for a Ad from a Facebook Post

Intro on how to create a Facebook Custom Audience for a Ad from a Facebook Post. Video reference a post with steps that is accessible here: http://www.tabsit...
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How to Enhance Your LinkedIn Profile With Professional Portfolio

How to Enhance Your LinkedIn Profile With Professional Portfolio | Social Media Marketing | Scoop.it
Learn how to use Professional Portfolio to display visual content to maximize your exposure on LinkedIn and better showcase your unique professional story.
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Rescooped by Diane Rayfield from Online Marketing
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8 Social Media Tools you should use

8 Social Media Tools you should use | Social Media Marketing | Scoop.it
Kapris Marketing has put together a list of useful Social Media Management Tools that can help you get more out of your Social Media Marketing.

Via Kapris Marketing
Diane Rayfield's insight:

Love the LikeAlyzer...a free tool that analyzis your Facebook Page and provides recommendations. 

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Kapris Marketing's curator insight, December 5, 2013 5:35 PM

Social media has significantly changed and revolutionized the ways businesses communicate, share and interact. Done right, Social Media Marketing can be an effective and affordable way for business owners to promote their products and services and interact with existing and potential customers.

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Instagram is the 'best platform for brands' in 2013, beating out Facebook, Twitter, and Google+

Instagram is the 'best platform for brands' in 2013, beating out Facebook, Twitter, and Google+ | Social Media Marketing | Scoop.it
Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each of four major social platforms: Instagram, Facebook, Twitter, and Go...
Diane Rayfield's insight:

Time to rethink your social media platforms? This article will make you think twice about it. #InstagramMarketing

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72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Business 2 Community

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Business 2 Community | Social Media Marketing | Scoop.it
Social media and inbound marketing techniques have been a boon for marketers.

Via Tina Cook, Diane Rayfield
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Goodbye Memes, Hello Quality Articles & News: What Facebook's News Feed Changes Mean For Admins

Goodbye Memes, Hello Quality Articles & News: What Facebook's News Feed Changes Mean For Admins | Social Media Marketing | Scoop.it
Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality news and articles.
Diane Rayfield's insight:

Facebook on it's latest Newsfeed change "This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.”

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