Diane Dennis Public Relations
26 views | +0 today
Follow
 
Rescooped by Diane Dennis from MarketingHits
onto Diane Dennis Public Relations
Scoop.it!

Coke Combines Pop Songs With Its Packaging To Create "Musicons" In China

Coke Combines Pop Songs With Its Packaging To Create "Musicons" In China | Diane Dennis Public Relations | Scoop.it
That's musical emoticons for people to share on social media.
Last year, agency Isobar adapted an Australian idea for Coke in China by replacing the iconic brand's name on its bottles and cans with popular nicknames.

Via Brian Yanish - MarketingHits.com
Diane Dennis's insight:

Music emoticon to bring branding to a new level, evoke the emotion you want people to identify with when they think of you through music. Kinda genius

more...
No comment yet.
Your new post is loading...
Your new post is loading...
Rescooped by Diane Dennis from MarketingHits
Scoop.it!

6 Video Marketing Tips to Maximize Your Impact 

6 Video Marketing Tips to Maximize Your Impact  | Diane Dennis Public Relations | Scoop.it
Do you use video content in your social media marketing?

Wondering how to optimize your videos to get more views and engagement?

In this article, you’ll discover six tips to help you improve the performance of your video content.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Diane Dennis from Public Relations & Social Media Insight
Scoop.it!

Wal-Mart reportedly in negotiations to acquire Jet

Wal-Mart reportedly in negotiations to acquire Jet | Diane Dennis Public Relations | Scoop.it

Wal-Mart is in talks to acquire web retailer Jet, the Wall Street Journal reports. Sources said the deal could be worth as much as $3 billion.


Acquiring Jet could help Wal-Mart in its efforts to mount a serious threat to Amazon’s e-commerce supremacy. Its Walmart.com site offers about 11 million products, compared to about 260 million on Amazon, and attracted 88 million online visitors in February, compared to more than 1.7 billion for Amazon, according to comScore.


Year-old Jet, led by Diapers.com founder Marc Lore, has drawn more than $500 million in financing capital from venture firms New Enterprise Associates and Accel Partners as well as mutual-fund company Fidelity Investments and bank Goldman Sachs Group.


Dive Insight:
Just a few days past Jet’s first birthday comes the bombshell news that Wal-Mart is closing in a deal to purchase the e-commerce upstart.

Late last month, CEO Lore told Fortune that Jet sold $90 million in merchandise in May, compared to $33 million in December, and scoffed at the notion that the company might never be profitable, citing the support of deep-pocketed (not to mention patient) investors....


Via Doug Hall, Jeff Domansky
Diane Dennis's insight:
When you are the biggest on the block and start to engage in unfair practices, in marches the competition. 
more...
Doug Hall's curator insight, August 3, 2:16 PM
This is a bombshell in US retail and e-commerce news if a deal proceeds.
Jeff Domansky's curator insight, August 3, 3:26 PM
This is a bombshell in US retail and e-commerce news if a deal proceeds.
 
Scooped by Diane Dennis
Scoop.it!

5 Actionable Google Analytics Reports to Improve Your Marketing Today

5 Actionable Google Analytics Reports to Improve Your Marketing Today | Diane Dennis Public Relations | Scoop.it
Instead, you should be looking for the current changes that will yield the highest return. Lurking deep inside Google Analytics, you can uncover tremendous opportunities by simply optimizing or fixing what you’ve already got.
more...
No comment yet.
Rescooped by Diane Dennis from Public Relations & Social Media Insight
Scoop.it!

Social Media Users Satisfied, But Not With Facebook and Twitter: Study

Social Media Users Satisfied, But Not With Facebook and Twitter: Study | Diane Dennis Public Relations | Scoop.it

Americans are spending more and more time on social media, but are increasingly dissatisfied with the experience, a new survey shows. Although people are generally pleased with their overall online experience, social sites such as Twitter and Facebook saw a marked decrease in satisfaction year on year, according to the annual e-business report from the American Customer Satisfaction Index released on Tuesday.


Big drops for Facebook (68, down nine percent) and Twitter (65, down eight percent) dragged down the social media category, which scored a 73. That's a drop of 1.4 percent from last year....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 31, 3:58 AM

Is social media still good for you? Apparently not, according to the latest research.

Rescooped by Diane Dennis from Public Relations & Social Media Insight
Scoop.it!

20 Facts About The Great U.S. Retail Apocalypse That Will Blow Your Mind

20 Facts About The Great U.S. Retail Apocalypse That Will Blow Your Mind | Diane Dennis Public Relations | Scoop.it

If the U.S. economy is getting better, then why are major retail chains closing thousands of stores?  If we truly are in an “economic recovery”, then why do sales figures continue to go down for large retailers all over the country?  Without a doubt, the rise of Internet retailing giants such as Amazon.com have had a huge impact.  Today, there are millions of Americans that actually prefer to shop online.  Personally, when I published my novel I made it solely available on Amazon.  But Internet shopping alone does not account for the great retail apocalypse that we are witnessing. 

 

In fact, some retail experts estimate that the Internet has accounted for only about 20 percent of the decline that we are seeing.  Most of the rest of it can be accounted for by the slow, steady death of the middle class U.S. consumer.  Median household income has declined for five years in a row, but all of our bills just keep going up.  That means that the amount of disposable income that average Americans have continues to shrink, and that is really bad news for retailers....


Via Jeff Domansky
Diane Dennis's insight:

How we shop for goods and services shifts to your marketplace, the internet. Own it.

more...
Jeff Domansky's curator insight, April 9, 2014 10:08 AM

Challenges ahead for retail, mostly based on the disappearance of good paying jobs for middle-class Americans.

Deanna Dahlsad's curator insight, April 9, 2014 12:48 PM

One of the ways the class warfare of the wealthy will hit them back -- in the wallet.

Rescooped by Diane Dennis from Public Relations & Social Media Insight
Scoop.it!

Facebook Is Ending the Free Ride

Facebook Is Ending the Free Ride | Diane Dennis Public Relations | Scoop.it

Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.


Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.


A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....


Via Jeff Domansky
Diane Dennis's insight:

This exactly makes my point that the window of time to become an influencer with any social media plug in is small, until the site grows big enough the rules change to serve the site not the users. http://www.InspiredMC.com

more...
Wendy Eagleson's curator insight, March 20, 2014 12:12 PM

The epitome of "Bite your nose off to spite your face!"

aanve's curator insight, March 20, 2014 11:06 PM

www.aanve.com

 

Elsie Whitelock's curator insight, March 21, 2014 11:32 AM

I have been using Google+ more and more.

Scooped by Diane Dennis
Scoop.it!

How should you respond to awkward customers on social media? | Econsultancy

How should you respond to awkward customers on social media? | Econsultancy | Diane Dennis Public Relations | Scoop.it
Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.
Diane Dennis's insight:

The good with the bad. While everyone sees the value in building a social media database and platform, followers are vying for the same element of creating awareness. Everybody seems to be selling something. Critics about positioning for power. Valuable Content with Integrity wins at the end of the day.

more...
No comment yet.
Rescooped by Diane Dennis from Public Relations & Social Media Insight
Scoop.it!

How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Diane Dennis Public Relations | Scoop.it

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.


Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page.

So how do you build a Story? And what does this mean for your strategy? Don't worry. We've got you covered.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, August 7, 8:56 PM

Here's a useful blueprint for creating Instagram Stories from HubSpot.

Rescooped by Diane Dennis from MarketingHits
Scoop.it!

How to Create Visual Content Your Audience Will Love

How to Create Visual Content Your Audience Will Love | Diane Dennis Public Relations | Scoop.it

Frustrated trying to grab the attention of your online audience?

Looking for a better way to boost awareness and improve brand recognition?

You need to incorporate visual marketing!

Designing a seamless visual strategy establishes brand consistency and consistency breeds trust.

It also allows you to stand out online. And in a sea of social media noise, standing out is critical.

So what do smart marketers know about visual content that you can borrow from? Hint: visual marketing is the secret sauce to social media success.

This article covers four ways to use visual content to expand your reach and improve social media results!


Via Brian Yanish - MarketingHits.com
Diane Dennis's insight:
Social media is a crowded freeway. Make them rubberneck your messages and come back for more
more...
No comment yet.
Rescooped by Diane Dennis from Public Relations & Social Media Insight
Scoop.it!

The State of Influencer Marketing

The State of Influencer Marketing | Diane Dennis Public Relations | Scoop.it

The power of word-of-mouth is amplified through social networks. These days, when you’re considering any purchase, you have an entire focus group to call upon via your smartphone any time, and that focus group isn't some random sample. These are people you care about, people you listen to and trust. These people are influencers, and through social connection, those influential voices can be virtually anyone.


And now brands are looking to tap into that potential.To get a better handle on the opportunities of influencer marketing, Tapinfluence recently commissioned Altimeter to conduct a study of more than 1,700 influencers and 100 marketers to get their insights into thecurrent state of influence and how brands can, and are, using it to advantage.


The full report contains some great insights into the growth of influencer marketing, particularly from the perspective of the influencers themselves, and they’ve incorporated the key findings into this new infographic....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 31, 3:07 AM

Loads of valuable influencer marketing Insights in this research report.

Rescooped by Diane Dennis from MarketingHits
Scoop.it!

Coke Combines Pop Songs With Its Packaging To Create "Musicons" In China

Coke Combines Pop Songs With Its Packaging To Create "Musicons" In China | Diane Dennis Public Relations | Scoop.it
That's musical emoticons for people to share on social media.
Last year, agency Isobar adapted an Australian idea for Coke in China by replacing the iconic brand's name on its bottles and cans with popular nicknames.

Via Brian Yanish - MarketingHits.com
Diane Dennis's insight:

Music emoticon to bring branding to a new level, evoke the emotion you want people to identify with when they think of you through music. Kinda genius

more...
No comment yet.
Scooped by Diane Dennis
Scoop.it!

3 Things You Need to do before Engaging a Journalist on Twitter

3 Things You Need to do before Engaging a Journalist on Twitter | Diane Dennis Public Relations | Scoop.it
Blog post at WORTH SEO PANDA : As of June 2013, 59% of journalists worldwide used Twitter, with over half of all journalists citing Twitter as a source for gathering story[..] (#SMO 3 Things You Need to do before Engaging a Journalist on Twitter
Diane Dennis's insight:

So many of us underestimate twitter

more...
No comment yet.
Scooped by Diane Dennis
Scoop.it!

Hope Designer - HDTV - DJ S.R.

Hope Designer - HDTV - DJ S.R. | Diane Dennis Public Relations | Scoop.it
Hope Designer - HDTV - DJ S.R.- Free Mixtape Download And Stream (#NEW[Mixtape] Hope Designer - #HDTV :: on @LiveMixtapes http://t.co/zT4kQxfZ9c … … … @DJ_SR #MixtapeMonopoly...
Diane Dennis's insight:

Blurred Lines indeed! Great article for all those who believe they are PR DIY'ers. http://www.inspiredmc.com

more...
No comment yet.