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Facebook Is Ending the Free Ride

Facebook Is Ending the Free Ride | Diane Dennis Public Relations | Scoop.it

Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.


Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.


A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....


Via Jeff Domansky
Diane Dennis's insight:

This exactly makes my point that the window of time to become an influencer with any social media plug in is small, until the site grows big enough the rules change to serve the site not the users. http://www.InspiredMC.com

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Wendy Eagleson's curator insight, March 20, 2014 12:12 PM

The epitome of "Bite your nose off to spite your face!"

aanve's curator insight, March 20, 2014 11:06 PM

www.aanve.com

 

Elsie Whitelock's curator insight, March 21, 2014 11:32 AM

I have been using Google+ more and more.

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Coke Combines Pop Songs With Its Packaging To Create "Musicons" In China

Coke Combines Pop Songs With Its Packaging To Create "Musicons" In China | Diane Dennis Public Relations | Scoop.it
That's musical emoticons for people to share on social media.
Last year, agency Isobar adapted an Australian idea for Coke in China by replacing the iconic brand's name on its bottles and cans with popular nicknames.

Via Brian Yanish - MarketingHits.com
Diane Dennis's insight:

Music emoticon to bring branding to a new level, evoke the emotion you want people to identify with when they think of you through music. Kinda genius

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3 Things You Need to do before Engaging a Journalist on Twitter

3 Things You Need to do before Engaging a Journalist on Twitter | Diane Dennis Public Relations | Scoop.it
Blog post at WORTH SEO PANDA : As of June 2013, 59% of journalists worldwide used Twitter, with over half of all journalists citing Twitter as a source for gathering story[..] (#SMO 3 Things You Need to do before Engaging a Journalist on Twitter
Diane Dennis's insight:

So many of us underestimate twitter

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Hope Designer - HDTV - DJ S.R.

Hope Designer - HDTV - DJ S.R. | Diane Dennis Public Relations | Scoop.it
Hope Designer - HDTV - DJ S.R.- Free Mixtape Download And Stream (#NEW[Mixtape] Hope Designer - #HDTV :: on @LiveMixtapes http://t.co/zT4kQxfZ9c … … … @DJ_SR #MixtapeMonopoly...
Diane Dennis's insight:

Blurred Lines indeed! Great article for all those who believe they are PR DIY'ers. http://www.inspiredmc.com

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20 Facts About The Great U.S. Retail Apocalypse That Will Blow Your Mind

20 Facts About The Great U.S. Retail Apocalypse That Will Blow Your Mind | Diane Dennis Public Relations | Scoop.it

If the U.S. economy is getting better, then why are major retail chains closing thousands of stores?  If we truly are in an “economic recovery”, then why do sales figures continue to go down for large retailers all over the country?  Without a doubt, the rise of Internet retailing giants such as Amazon.com have had a huge impact.  Today, there are millions of Americans that actually prefer to shop online.  Personally, when I published my novel I made it solely available on Amazon.  But Internet shopping alone does not account for the great retail apocalypse that we are witnessing. 

 

In fact, some retail experts estimate that the Internet has accounted for only about 20 percent of the decline that we are seeing.  Most of the rest of it can be accounted for by the slow, steady death of the middle class U.S. consumer.  Median household income has declined for five years in a row, but all of our bills just keep going up.  That means that the amount of disposable income that average Americans have continues to shrink, and that is really bad news for retailers....


Via Jeff Domansky
Diane Dennis's insight:

How we shop for goods and services shifts to your marketplace, the internet. Own it.

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Jeff Domansky's curator insight, April 9, 2014 10:08 AM

Challenges ahead for retail, mostly based on the disappearance of good paying jobs for middle-class Americans.

Deanna Dahlsad's curator insight, April 9, 2014 12:48 PM

One of the ways the class warfare of the wealthy will hit them back -- in the wallet.

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Facebook Is Ending the Free Ride

Facebook Is Ending the Free Ride | Diane Dennis Public Relations | Scoop.it

Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.


Update: To be perfectly clear, none of this will affect the average Facebook user's ability to freely use Facebook—only entities that use Facebook as a promotional tool.


A source professionally familiar with Facebook's marketing strategy, who requested to remain anonymous, tells Valleywag that the social network is "in the process of" slashing "organic page reach" down to 1 or 2 percent. This would affect "all brands"—meaning an advertising giant like Nike, which has spent a great deal of internet effort collecting over 16 million Facebook likes, would only be able to affect of around a 160,000 of them when it pushes out a post. Companies like Gawker, too, rely on gratis Facebook propagation for a huge amount of their audience. Companies on Facebook will have to pay or be pointless....


Via Jeff Domansky
Diane Dennis's insight:

This exactly makes my point that the window of time to become an influencer with any social media plug in is small, until the site grows big enough the rules change to serve the site not the users. http://www.InspiredMC.com

more...
Wendy Eagleson's curator insight, March 20, 2014 12:12 PM

The epitome of "Bite your nose off to spite your face!"

aanve's curator insight, March 20, 2014 11:06 PM

www.aanve.com

 

Elsie Whitelock's curator insight, March 21, 2014 11:32 AM

I have been using Google+ more and more.

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How should you respond to awkward customers on social media? | Econsultancy

How should you respond to awkward customers on social media? | Econsultancy | Diane Dennis Public Relations | Scoop.it
Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high.
Diane Dennis's insight:

The good with the bad. While everyone sees the value in building a social media database and platform, followers are vying for the same element of creating awareness. Everybody seems to be selling something. Critics about positioning for power. Valuable Content with Integrity wins at the end of the day.

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