There is a new travel website called Hipmunk that has an interesting philosophy about searching for the best flight deal online. Instead of showing you every flight combination that could save you an extra $12, they remove options that no normal human would choose.
Hipmunk calls this feature their “agony filter” – but the benefits of something like this go far beyond just the online travel booking space. Imagine if you had an agony filter for your small business. Or a way of removing those options that you might currently be offering which no one really chooses. Or those which are not at all beneficial to your business. Here are three ways that using something like an agony filter could help you make your small business more pain-free for your customers......
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Via Giuseppe Mauriello