"At 9 pm on 15 August 2012, #gbdoc held its first tweet chat. The first topic for discussion was UK National Hypo Awareness Week campaign, and the debate posed a series of questions about our own understanding of hypoglycaemia, the remedies we use, and how we
communicate about this and related issues to others.
This is where the numbers started to get very interesting for #gbdoc. The debate involved 62 people for approximately an hour. It reached a global audience of 483,637 people via Twitter. By week six, #gbdoc had grown from 62 to 319 participants from 10 countries. Amazingly, the group was creating so many tweets that the hash tag was ‘trending globally’. That means, bearing in mind that half a billion people use Twitter actively, that #gbdoc found itself among the most talked-about topics on the planet.
Social media form a tool that uniquely can provide a forum for people with diabetes to share knowledge and experiences to empower and support each other. Platforms like Twitter and Facebook represent a huge opportunity for the global diabetes community, including
healthcare professionals and industry, to help shape the future of our care, therapy and management.
At #gbdoc, our vision is of an online diabetes community (#doc) for every country – and in every language – where there are people with diabetes. That sounds ambitious, but the way things are going, we may be nearer to realizing that vision than we think!"
The full article can be read by clicking on the title link above, then following the link to the December 2012 issue. The article begins on p. 49
[AS: It has been wonderful to watch the #gbdoc community grow so explosively, and its success is a testament to the appetite of each member of the #gbdoc community to advocate, offer support, and share their experience of managing their disease.
It's going to be a great 2013 for #gbdoc, of that there can be no doubt whatsoever.]