Hip-hop icon Joseph "Rev Run" Simmons and Novo Nordisk, a world leader in diabetes care, have teamed up in a multi-year national education program, Ask.Screen.Know., to encourage people to learn their risk for diabetes and highlight the need for early diabetes detection.
As an ambassador for the program, the front man for the influential Run DMC rap group will appear in a national public service announcement, host a series of local events across the country, and activate his social media network of nearly 4 million followers to challenge Americans ages 45 or older to learn their own risk for diabetes and talk to a healthcare professional about getting tested.
“Watching my dad manage his diabetes, I know firsthand the impact that the disease can have,” said Rev Run. “Your health is worth the time. That’s why I joined the Ask.Screen.Know. campaign. I’m looking at my own risk of diabetes and holding myself accountable for my health. I’m asking others to do the same.”