An extreme snowboarder and an English literature graduate, both of whom have type 1 diabetes, are among the team of bloggers Bayer has assembled for its new UK blog.
They will contribue to the Bayer Diabetes Care blog, details of which can be found in the Digital Handbook’s Pharma Social Media Directory.
Bayer Diabetes Care, which markets a range of blood glucose meters including the Nintendo-compatible Diget, said its blog would include perspectives from its newly-formed BDC panel.
This group comprises healthcare professionals and people with diabetes that Bayer has recruited – and will pay – to provide blog content and comments.
They include professional snowboarder Chris Southwell and English literature graduate and ‘self-confessed rebel’ Lara Wahab, who both have type 1 diabetes, in common with all the BDC patient representatives....