New Pharma Magazine aims to provoke original thinking, ideas and debate on the future of the generic, over-the-counter, biosimilar, and animal health sectors. Publisher, Asa Cox says. “We saw an opportunity to really communicate with the highest levels in the industry and put together articles and stimulating pieces to think about the future of the industry, to really help companies consider their strategies for the long term of their business and then for the industry as a whole.”
The magazine launched this week in New York City as part of the DCAT week, the Drug and Chemical Associated Trader’s week. Below cox, discusses the magazine’s vision and why Generic Pharma 2.0 foundit natural to move into publishing.