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Hashtags and Chats for Diabetes Advocacy

Hashtags and Chats for Diabetes Advocacy | Diabetes and Mental Health in Social Media spaces | Scoop.it
RT @kikisbetes: Let's talk #diabetes during #SMWChicago! #SMWDA @CrankyPancreas @SweeterCherise @Glickman_Mike http://t.co/4xb2ij94Ni
Helen Wilde's insight:

@diabetescounselling thanks Cherise!

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Rescooped by Helen Wilde from Public Relations & Social Media Insight
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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Diabetes and Mental Health in Social Media spaces | Scoop.it

While these inputs represent vital building blocks for connecting ideas, communities and people, successful content marketing strategies start with 2 core questions:

1. Who are we talking to…and why should they care?

2. What are we saying…and why should they share?

 

Content is the oxygen of your social media ecosystem. Strategy is the process of converting it into results by regulating what you do, why you do it and how. A content marketing strategy dependent on a specific channel, format or source will soon be on life-support as technology changes and interest wanes.

 

There is a better way.At Intuit we’ve had the opportunity to test, learn and iterate on several campaigns targeting global business professionals and small business owners. The content marketing strategy we’ve adopted focuses on maximizing the 2 core questions and scaffolding our content plans around consumer-driven motivations.The best and worst of content marketing strategies come to life in 4 types...


Via Jeff Domansky
Helen Wilde's insight:

being clear- who are we and who are you?

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Patricia Raimundo's comment, September 5, 2013 10:05 AM
excelente post, PENSAR antes de crear la estrategia de mkt de contenidos.
Jeff Domansky's curator insight, September 5, 2013 1:58 PM

This is a very interesting way to look at the best and the worst of content marketing strategies.

Rescooped by Helen Wilde from Lean Content Marketing
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How Your Customers Can Add To Your Content Marketing Strategy

How Your Customers Can Add To Your Content Marketing Strategy | Diabetes and Mental Health in Social Media spaces | Scoop.it
According to MarketingSherpa, many marketers are overlooking the value of customer reviews in their content marketing efforts.

Via Ally Greer
Helen Wilde's insight:

success in the SoMe Health space is built on market reach: how? @diabetescounsel

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Ally Greer's curator insight, September 19, 2013 8:40 PM

Leveraging your customers and the great stories they can provide for you is a great way to keep your content strategy lean. Telling the story of how your clients found success with your product, as well as letting your current customers help our your new ones will give you a leg up over the competiton by having a nearly endless supply of content as well as time saved - the content creates itself!


Some examples of client storytelling include:

-Case Studies

-Success Stories

-Tips and tricks (SaaS, I'm lookin' at you.)

-Use Cases


Saving time by leveraging your customers comes in many forms as well, such as:

-Creating Support communities to offset the amount of queries that can be easily answered by other users.

-Gathering product/service feedback from those who have made it a part of their everyday life and using this information to improve (your focus group is right in front of your face!)

heidi groshelle's curator insight, September 19, 2013 8:49 PM

Everything, Everything, Everything is about being in relationship with the people around you.  

Rescooped by Helen Wilde from The Marketing Technology Alert
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27 Proven Marketing Strategies to Double Your Traffic in Under 30 Days - Crawford and O'Brien | #TheMarketingAutomationAlert

27 Proven Marketing Strategies to Double Your Traffic in Under 30 Days - Crawford and O'Brien | #TheMarketingAutomationAlert | Diabetes and Mental Health in Social Media spaces | Scoop.it
Discover 27 Proven Marketing Strategies to Double Your Traffic in Under 30 Days. This infographic and free report will blow your mind. All these methods work.

Via iNeoMarketing
Helen Wilde's insight:

May be stating the obvious, but logical and a nicely collected group of simple, free, strategies.

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iNeoMarketing's curator insight, August 15, 2013 11:37 AM

It's not limited to only small marketing budgets!


h/t to http://infographicjournal.com/27-marketing-strategies-to-double-traffic/


  • See the article at crawfordandobrien.com
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#SocialAtMayo - Mayo Clinic's Social Media Guidelines

Mayo Clinic encourages professional and allied health staff to use social media tools appropriately and productively. This video, originally produced for May...
Helen Wilde's insight:

ethics ethics ethics

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