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Create Your Personal Brand: 8 Steps

Create Your Personal Brand: 8 Steps | Dgtl Mktng | Scoop.it

Via Daniel Watson
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AlGonzalezinfo's curator insight, May 30, 2013 2:46 PM
7. Get feedback from people you trust.

The advice and encouragement of others helps keep your "brand development" on target.  Philip Styrlund, CEO of The Summit Group, recommends setting up a "board of directors"--a few trusted colleagues who can assess your ongoing efforts and act as an informal sounding board.

8. Be authentic, even a bit risky.

As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing, according to Meg Guiseppi, author of the book 23 Ways You Sabotage Your Executive Job Search. "Don't assume that being authentic will turn people off," she explains. "Nobody is interested in working with a cookie cutter."

Anthony Burke's curator insight, May 31, 2013 5:00 AM

Great checklist for creating an online personal brand for individuals or for businesses of any size - this is now a must in the digital age and economy

Josie's curator insight, May 31, 2013 9:45 AM

Branding is so much more than it was once thought of!

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Social, Local, Mobile: The SoLoMo Revolution

Social, Local, Mobile: The SoLoMo Revolution | Dgtl Mktng | Scoop.it
The rise of smartphones has paved the way for the SoLoMo revolution.

 

Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. People are connecting to their social networks through their mobile phones, and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. Besides social media platforms as Facebook, geo-localising applications are popular amongst smartphone users who check into locations or tag the location onto a photo. This geo-targeting trend adds the local dimension to the social and mobile movement.

 

Social, Local, Mobile form a convergence of sweeping trends in marketing, which is an inevitable part of our present world and the foreseeable future.

 

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