“A story about a story” is a children’s book that tells the tale of two young girls facing the most common challenge marketers encounter—telling a brand’s story without getting wrapped up in marketing jargon and other such nonsense.
There are a ton of storytelling-related books and websites in the cosmos. And there is no shortage of people giving story advice and tips. Much of the advice is helpful, but the enormous volume of information related to writing or...
How An Old Tactic Makes Your Brand Human. Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments ...
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