Nothing encourages creativity and connection like storytelling. As entrepreneurs, we try every day to introduce new stories to the world. The key, therefore, is making sure we tell them in a way that our audience will understand, appreciate, connect with, and act upon. There is an irresistible power embedded in [...]
“A story about a story” is a children’s book that tells the tale of two young girls facing the most common challenge marketers encounter—telling a brand’s story without getting wrapped up in marketing jargon and other such nonsense.
Everybody loves a list, right? Well, here’s mine — a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunity to get it wrong and a plethora of reasons to get it right.
How An Old Tactic Makes Your Brand Human. Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments ...
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