Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.
We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a touch of humility, and there is possibly no greater storyteller than filmmaker Steven Spielberg.
With more than 30 films, seven Academy Award nominations and three wins, Spielberg has the...
While authors sometimes struggle with marketing, they are masters at storytelling! Use this skill, this craft in your book marketing efforts! We will be joined by Kathy Meis, the owner of Bublish, and she will share about using your unique voice and storytelling techniques in order to market your book, reach more readers!
Sometimes, Brand Leaders write their strategic documents in such a boring way, others have a hard time following. If you as the Brand Leader are the only one who understands your brand, then you're in trouble. The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand--whether that's consumers, advocates, influencers, employees, agencies, retailers or the media. So what makes a good story? Before getting into your Brand story, think of all of the great Super Hero stories of Batman, Spiderman or Wonder Woman and you see some commonality in what makes a good story in general. For this purpose, let's use the fundamentals of a good Super Hero story and try to match up all the brand strategic inputs you may have to help tell the story. The basis of the