While authors sometimes struggle with marketing, they are masters at storytelling! Use this skill, this craft in your book marketing efforts! We will be joined by Kathy Meis, the owner of Bublish, and she will share about using your unique voice and storytelling techniques in order to market your book, reach more readers!
Sometimes, Brand Leaders write their strategic documents in such a boring way, others have a hard time following. If you as the Brand Leader are the only one who understands your brand, then you're in trouble. The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand--whether that's consumers, advocates, influencers, employees, agencies, retailers or the media. So what makes a good story? Before getting into your Brand story, think of all of the great Super Hero stories of Batman, Spiderman or Wonder Woman and you see some commonality in what makes a good story in general. For this purpose, let's use the fundamentals of a good Super Hero story and try to match up all the brand strategic inputs you may have to help tell the story. The basis of the
Billy Wilder (1906–2002) was the first person to win an Academy Award as producer, director and screenwriter for the same film. The film The Apartment (1960) stared Jack Lemmon, Shirley MacLaine, and Fred MacMurray and is certainly in my top-10...
Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.