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Rescooped by Ertunç Efeoğlu from Big Data and NoSQL Daily!

Oracle NoSQL Database Downloads

Oracle NoSQL Database Downloads | Development on Various Platforms |
Oracle NoSQL Database is a distributed, highly performant, highly available scalable key-value database.

Via Simon Hunanyan
Simon Hunanyan's curator insight, December 5, 2013 9:10 PM

The newest version of Oracle NoSQL DB...

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A Big Deal for Content Marketing: Oracle Buys Compendium - Rebecca Lieb | #TheMarketingAutomationAlert

A Big Deal for Content Marketing: Oracle Buys Compendium - Rebecca Lieb | #TheMarketingAutomationAlert | Development on Various Platforms |
Today Oracle announced that it's buying Compendium, a company that offers cloud-based content marketing workflow solutions.  Compendium will be integrated into the Oracle Eloqua Marketing Cloud.




Oracle’s acquisition of Compendium is indeed a watershed moment for content. It’s acknowledgement that content is the foundational element of marketing. Without content (and all that it necessitates: governance, workflow and strategy being paramount), there is no advertising, there is no social media, PR, or other forms of marketing. All are fed and nurtured by content, the demands for which are increasing exponentially.


There’s also a need to integrate the existing tools on the market that facilitate content marketing: workflow, process, measurement, production, distribution, aggregation and curation, etc. Expect not only more acquisitions by enterprise players, but also M&A activity among the smaller companies as content “stacks” begin to form that address marketers’ end-to-end content requirements.



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Via marketingIO
marketingIO's curator insight, October 17, 2013 7:53 PM

This is a significant announcement, as it elevates the importance of content as a part of the digital marketing mix. Watch for others to follow suit.