TED Talks HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why?


This video highlights why some well-intending NGOs with excellent plans for the developing world don't have the impact they are hoping for. Cultural barriers to diffusion abound and finding a way to make your idea resonate with your target audience takes some preparation. This also addresses some important demographic and health-related issues, so the clip could be used in a variety of places within the curriculum. FYI: this clip briefly shows some steamy condom ads.

Via Seth Dixon