"The revolution in personal computer is not merely a technological development; it is an ontological shift (i.e., a shift in the nature of being). Human consciousness is expanding out from the realm of the physical into the realm of the digital and back again. As a consequence, it is dangerous to trivialize our online presence. This equipment—our profile, our updates, our “likes,” and everything else that functions as a mechanism of self-expression online—like all equipment, comes to constitute an important part of our very being. We are what we equip."