By Sheri Plybon. Each week on the television show Shark Tank, several innovators bring their products to the “sharks” to ask for funding or other entrepreneurial assistance. Knowing oneself is key in this situation. It begins with resilience to get this far but then includes confidence to go further and let someone else who is more knowledgeable in business take the idea. We tend to hold our ideas so closely and identify with our inventions, and the key is “knowing” that if I did this before, I can do it again. Innovation is a learned process, but the drive and the passion are inherently personal.