Read about a Harvard expert's experiment that puts research-based creativity tips to the test. Do blue rooms and low ceilings really spark inspiration?
"In 2010, Newsweek declared a creativity crisis and a Pew Charitable Trust report claimed that the jobs that require creativity and that truly lead to innovation—engineering, design, science, and entrepreneurship—are increasingly where wealth is being created. The idea is that creativity can lead to innovation, and innovation can drive growth. Little surprise, then, that everyone from President Obama to the U.S. Patent and Trademark Office to Bill Clinton to the Nobel Prize–winning economist Joseph Stiglitz to most executives at Fortune 500 companies are telling us the same story these days: Any nation that wants to remain competitive in the global economy must develop and amplify its capacity for creativity and innovation."