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Social Marketing Tools to Identify & Engage Influencers

Social Marketing Tools to Identify & Engage Influencers | Develop awareness | Scoop.it
Discover how social marketing tools like Commun.it, BlogDash and Traackr can help you identify, connect with and engage industry influencers.

Via Khaled El Ahmad, Mahdi Khreisat
Mahdi Khreisat's insight:

 Advertise on Facebook

Over 1 billion people. We’ll help you reach the right ones.

 

 

 

Success stories on Facebook:-

-          Building a strong customer base:

“Facebook has been a critical partner in helping us develop a relationship with our customers.”GoalsIncrease engagement when communicating product releases and upcoming eventsDrive its Facebook audience to purchase directly from Yours Website.com

 

Approach

To familiarize people with company. First created a Page:

 

ü  Updated its profile picture with the company’s logo and cover photo featuring an image.

ü  Added milestones to the Page to define key moments.

ü  See if people interested in many things, they tested broad category targeting, including specific likes and interests focusing on rival brands.

ü  They targeted people living in cities with ads by promoting specific event.

 

Increase engagement on its Page in several ways, including:

ü  Hosting frequent photo contests on its Page.

ü  Encouraging people to like posts to see a sneak peak of new products.

 

(New)Sponsored stories to reach more people and drive more awareness of its brand:

 

ü  Sponsored story to increase the distribution of a Page post by featuring an image.

 

 

Results:

ü  $500,000 in annual incremental sales from coupon codes and traffic exclusively from Facebook

ü  12% of traffic to the website came from Facebook

ü  1/5th cost per click on Facebook compared to other advertising platforms. 10 x growths in the number of people who like their Page, from 4,600 to 46,000-plus within 12 months

 

Thank You !

Mahdi Khreisat 

 

 

 

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Rescooped by Mahdi Khreisat from Develop awareness
Scoop.it!

Social Marketing Tools to Identify & Engage Influencers

Social Marketing Tools to Identify & Engage Influencers | Develop awareness | Scoop.it
Discover how social marketing tools like Commun.it, BlogDash and Traackr can help you identify, connect with and engage industry influencers.

Via Khaled El Ahmad, Mahdi Khreisat
Mahdi Khreisat's insight:

 Advertise on Facebook

Over 1 billion people. We’ll help you reach the right ones.

 

 

 

Success stories on Facebook:-

-          Building a strong customer base:

“Facebook has been a critical partner in helping us develop a relationship with our customers.”GoalsIncrease engagement when communicating product releases and upcoming eventsDrive its Facebook audience to purchase directly from Yours Website.com

 

Approach

To familiarize people with company. First created a Page:

 

ü  Updated its profile picture with the company’s logo and cover photo featuring an image.

ü  Added milestones to the Page to define key moments.

ü  See if people interested in many things, they tested broad category targeting, including specific likes and interests focusing on rival brands.

ü  They targeted people living in cities with ads by promoting specific event.

 

Increase engagement on its Page in several ways, including:

ü  Hosting frequent photo contests on its Page.

ü  Encouraging people to like posts to see a sneak peak of new products.

 

(New)Sponsored stories to reach more people and drive more awareness of its brand:

 

ü  Sponsored story to increase the distribution of a Page post by featuring an image.

 

 

Results:

ü  $500,000 in annual incremental sales from coupon codes and traffic exclusively from Facebook

ü  12% of traffic to the website came from Facebook

ü  1/5th cost per click on Facebook compared to other advertising platforms. 10 x growths in the number of people who like their Page, from 4,600 to 46,000-plus within 12 months

 

Thank You !

Mahdi Khreisat 

 

 

 

more...
No comment yet.
Rescooped by Mahdi Khreisat from SM
Scoop.it!

Social Marketing Tools to Identify & Engage Influencers

Social Marketing Tools to Identify & Engage Influencers | Develop awareness | Scoop.it
Discover how social marketing tools like Commun.it, BlogDash and Traackr can help you identify, connect with and engage industry influencers.

Via Khaled El Ahmad
more...
Mahdi Khreisat's curator insight, April 18, 2013 1:15 AM

 Advertise on Facebook

Over 1 billion people. We’ll help you reach the right ones.

 

 

 

Success stories on Facebook:-

-          Building a strong customer base:

“Facebook has been a critical partner in helping us develop a relationship with our customers.”GoalsIncrease engagement when communicating product releases and upcoming eventsDrive its Facebook audience to purchase directly from Yours Website.com

 

Approach

To familiarize people with company. First created a Page:

 

ü  Updated its profile picture with the company’s logo and cover photo featuring an image.

ü  Added milestones to the Page to define key moments.

ü  See if people interested in many things, they tested broad category targeting, including specific likes and interests focusing on rival brands.

ü  They targeted people living in cities with ads by promoting specific event.

 

Increase engagement on its Page in several ways, including:

ü  Hosting frequent photo contests on its Page.

ü  Encouraging people to like posts to see a sneak peak of new products.

 

(New)Sponsored stories to reach more people and drive more awareness of its brand:

 

ü  Sponsored story to increase the distribution of a Page post by featuring an image.

 

 

Results:

ü  $500,000 in annual incremental sales from coupon codes and traffic exclusively from Facebook

ü  12% of traffic to the website came from Facebook

ü  1/5th cost per click on Facebook compared to other advertising platforms. 10 x growths in the number of people who like their Page, from 4,600 to 46,000-plus within 12 months

 

Thank You !

Mahdi Khreisat