Develop awareness and create an audience
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Rescooped by Daryoush Ashtari from Business Improvement
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The One Skill Most Leaders Lack

The One Skill Most Leaders Lack | Develop awareness and create an audience | Scoop.it

Via Daniel Watson
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Martin Gysler's comment, April 17, 2013 12:59 PM
Yes, I totally agree.
Filipe MS Bento's curator insight, April 18, 2013 10:29 AM

Empathy... so true!

Jerry Linnins's comment, April 28, 2013 10:54 AM
Good read and something to think about in our competition, conflict, challenge, and cost-constrained organizational climates. We need horizontal AND vertical empathy.
Rescooped by Daryoush Ashtari from Business Improvement
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How Can You Improve Your Business Presentations?

How Can You Improve Your Business Presentations? | Develop awareness and create an audience | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, April 10, 2013 7:19 PM


A key skill, that every business owner needs to master for the sake of their business, is the skill to make inspiring formal and informal presentations.


The secret to making really good presentations, is to understand and practice the six fundamental elements, that every presentation must address in order to be of value to the audience.


This excellent article, suggests that regularly practicing the six fundamental elements of a presentation can improve your performance, and it identifies and provides details of each of these fundamental elements.

Sigrid de Kaste's curator insight, April 11, 2013 7:40 PM

You are presenting formally and informally your business...make sure you have the best presentation in place!

Rescooped by Daryoush Ashtari from Marketing Strategy and Business
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7 Key Design Tips for High-Converting Landing Pages | HubSpot

7 Key Design Tips for High-Converting Landing Pages | HubSpot | Develop awareness and create an audience | Scoop.it

Excerpted from article by HubSpot:

"Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.

 

So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.

 

1) Get to the point.
We all know people have short attention spans -- so why aren’t we considering that in landing page creation?
So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems.

2) Use contrasting colors.
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.

3) Stamp on a logo.
Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.

4) Avoid visual clutter.
While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.

5) Never underestimate formatting.
Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

6) Add social proof.
This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

7) Be consistent.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.

Each tip is analyzed with more information and examples.

Read full original article and download 79 free landing page templates here:
http://blog.hubspot.com/7-landing-page-design-tips




Via Giuseppe Mauriello
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John van den Brink's curator insight, April 13, 2013 1:19 PM

Great Scoop!

malek's curator insight, April 14, 2013 5:55 PM

Design best practice

Marc B.'s comment, April 20, 2013 7:09 PM
These are great tips. I think numbers 1 & 4 are the most important. If web visitors are not distracted by other visuals (#4) they want you to give them what they are asking for without the jargon and theory etc.