Apple iOS mobile devices have deservedly won universal popularity among the customers. Every Apple’s event is followed with a keen interest as the people expect the emergence of new functionality and improvement of existing features. But the common users can only skim the surface, assessing the externals of the product. Much more is visible to the developers. Of all the four-day WWDC event, the public attention has been given to the keynote presentation only, giving an overview of all the major innovations. All the other presentations, totaling to about one hundred, have been dedicated to the developers. From this ratio, we can estimate the hidden mass of the iceberg, which is no less fascinating than its tip. Starting a series of posts on iOS based development, we will tell you of the Apple devices built-in frameworks to support online video handling.