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Comprendre l'impact du Big Data en tourisme

Comprendre l'impact du Big Data en tourisme | Destination Marketing Management | Scoop.it
On en entend beaucoup parler, mais qu'est-ce que le Big Data et quel est son impact potentiel en tourisme? Quelques pistes et exemples afin de mieux comprendre.

Via Aurélie PETRO
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This New Instagram App Lets Creators Make Endlessly Looping GIFs

This New Instagram App Lets Creators Make Endlessly Looping GIFs | Destination Marketing Management | Scoop.it
Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop.
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Le budget loisirs des Français progresse de +11% en 2015 selon le baromètre Sofinscope - Offremedia

Le budget loisirs des Français progresse de +11% en 2015 selon le baromètre Sofinscope - Offremedia | Destination Marketing Management | Scoop.it
Après une période atypique de repli en 2014 (voir archive), le budget moyen annuel que les Français dédient à leurs loisirs s’élève à 662€ en 2015, soit 65€ de plus que l’an passé, d’après les résultats du Sofinscope, le baromètre Opinion Way pour Sofinco. Cela représente une progression de +11%. Ce sont les foyers dont le revenu est supérieur à 3 500€ par mois (+5,3%), les cadres (+24,4%) et les 60 ans et + (+12,2%) qui consacrent davantage d’argent à leurs activités de détente.

Via Aurélie PETRO
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Veille concurrentielle : Les destinations internationales s’efforcent d’influencer les choix des voyageurs

Veille concurrentielle : Les destinations internationales s’efforcent d’influencer les choix des voyageurs | Destination Marketing Management | Scoop.it
Les Pays-Bas essaient d’attirer des touristes avec du contenu vidéo dans le vent, tandis que la Nouvelle-Zélande donne un nouvel écla
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Le nombre de touristes chinois voyageant grâce aux agences de voyage augmente de 21%

Le nombre de touristes chinois voyageant grâce aux agences de voyage augmente de 21% | Destination Marketing Management | Scoop.it
Le nombre de touristes chinois voyageant grâce aux agences de voyage augmente de 21%

Via SL, Charlotte GAUTHIER
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What Snapchat's Stories Mean to Millennials and Travel Brands

What Snapchat's Stories Mean to Millennials and Travel Brands | Destination Marketing Management | Scoop.it
In the last year, Snapchat visibly increased the relevancy of its platform with travel-inducing content shot by its Millennial-rich audience, and travel br
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TOM, Travel On Move – Quelles sont les habitudes des voyageurs asiatiques et comment les atteindre ?

TOM, Travel On Move – Quelles sont les habitudes des voyageurs asiatiques et comment les atteindre ? | Destination Marketing Management | Scoop.it

Via Murice Rodolphe
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Montréal en Histoires unveils multi-media historical walking tour

Montréal en Histoires unveils multi-media historical walking tour | Destination Marketing Management | Scoop.it
Montréal en Histoires is a multi-media project celebrating the history of Montréal. It highlights crucial turning points in the city’s history.
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Here's How To Visit The World Of 'Game Of Thrones'

Here's How To Visit The World Of 'Game Of Thrones' | Destination Marketing Management | Scoop.it
At some point, every fan of HBO's "Game of Thrones" or George R.R. Martin's series "A Song of Ice and Fire" has fantasized about visiting Westeros, the fantastical continent on which most of the action in the series takes place. T...
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New Tourism Ireland Event Targets French Business and Leisure Travellers

New Tourism Ireland Event Targets French Business and Leisure Travellers | Destination Marketing Management | Scoop.it
A delegation of 35 Irish tourism businesses travelled to Paris recently to take part in a brand new, B2B tourism event for 2015, Irlande à Paris. Organised by Tourism Ireland, Irlande à Paris took ...
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An Illustrated Guide to Howth | Visit Dublin | Visit Dublin

An Illustrated Guide to Howth | Visit Dublin | Visit Dublin | Destination Marketing Management | Scoop.it
Discover Howth, a bustling fishing village on the north side of Dublin.
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TOM, Travel On Move – Quand les films et séries font la promotion des destinations

TOM, Travel On Move – Quand les films et séries font la promotion des destinations | Destination Marketing Management | Scoop.it
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Tourism Ireland welcomes +9% growth in overseas visitors for November 2014-January 2015

Tourism Ireland welcomes +9% growth in overseas visitors for November 2014-January 2015 | Destination Marketing Management | Scoop.it
Tourism IrelandCommenting on today’s figures from the CSO for overseas visitors to Ireland between November 2014 and January 2015, Niall Gibbons, CEO of Tourism Ireland,
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Tourisme et Big Data, pour faire quoi ?

Tourisme et Big Data, pour faire quoi ? | Destination Marketing Management | Scoop.it
Prêts pour une petite leçon d'innovation Marketing ? On va se pencher sur le phénomène Big Data, sur ce qu'il recouvre et la façon d'optimiser son marketing en

Via Aurélie PETRO
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Twitter launches Moments, its dead-simple tab for browsing the best tweets

Twitter launches Moments, its dead-simple tab for browsing the best tweets | Destination Marketing Management | Scoop.it
A big week for Twitter just got bigger. A day after announcing co-founder Jack Dorsey would return to the company as its CEO, the company is rolling out the product formerly known as Project...
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Tourism Ireland welcomes exceptional +11.7% growth in overseas visitors for first half of 2015

Tourism Ireland welcomes exceptional +11.7% growth in overseas visitors for first half of 2015 | Destination Marketing Management | Scoop.it
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What you must know to understand Chinese tourists in 2015 - Chinese Tourists Agency

What you must know to understand Chinese tourists in 2015 - Chinese Tourists Agency | Destination Marketing Management | Scoop.it
It’s been at least 5 years since people truly started to notice the lightning speed increase in Chinese outbound tourism, for its best and its worse.  While it started off as mass group of Chinese with their camera and their wallet mostly dedicated to shopping (60% of their budget, CNTA), things are changing, big time...
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Travelers Say That Brands Don't Know Them Like They Should

Travelers Say That Brands Don't Know Them Like They Should | Destination Marketing Management | Scoop.it
Many travelers still feel that they're giving up their personal info. rather than sharing it with brands because they don't see any valuable returns
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Say 'I do' in Ireland: Tourism Ireland targets LGBT visitors with 'dreamily romantic' weddings - Independent.ie

Say 'I do' in Ireland: Tourism Ireland targets LGBT visitors with 'dreamily romantic' weddings - Independent.ie | Destination Marketing Management | Scoop.it
It may be September before same-sex marriage can take place in Ireland, but tourism chiefs have lost little time inviting LGBT couples to celebrate their weddings here.
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Game of Thrones: Why three-eyed ravens are flocking to Northern Ireland - Independent.ie

Game of Thrones: Why three-eyed ravens are flocking to Northern Ireland - Independent.ie | Destination Marketing Management | Scoop.it
HBO is hugely protective of Game of Thrones props. So why have they suddenly started appearing around Northern Ireland?
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Shaun the Sheep’s BAA-rilliant UK Holiday Ad - YouTube

Shaun the Sheep and friends have been gallivanting across the country, visiting some of England’s most iconic spots as well as scoffing ice cream on the beac...
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‘Ireland’s Ancient East’ to attract 600,000 new visitors

‘Ireland’s Ancient East’ to attract 600,000 new visitors | Destination Marketing Management | Scoop.it
Paschal Donohoe expects scheme to match the west coast’s Wild Atlantic Way
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#Parisjetaime : les Parisiens appelés à devenir ambassadeurs touristiques de leur ville

#Parisjetaime : les Parisiens appelés à devenir ambassadeurs touristiques de leur ville | Destination Marketing Management | Scoop.it
Un nouvelle opération social media a été lancée par l'Office du Tourisme et des Congrès de Paris le 21 mars 2015. Elle invite les Parisiens à devenir de véritables ambassadeurs touristiques de la capitale en partageant les aspects de la ville qu'ils préfèrent. L'Office du Tourisme et des Congrè...

Via Murice Rodolphe, SL
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VIDEO: Dramatic drone footage takes Wild Atlantic Way to new heights - Independent.ie

VIDEO: Dramatic drone footage takes Wild Atlantic Way to new heights - Independent.ie | Destination Marketing Management | Scoop.it
Filmmaker Raymond Fogarty has travelled the entire length of the Wild Atlantic Way, capturing sensational footage in the process.
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