DMAI’s 2014 Annual Convention left destination marketing organizations (DMOs) inspired to examine their path and blaze a trail. During last year’s Annual Convention, with record-breaking attendance, DMAI introduced DestinationNEXT findings, revealing trends to engage the marketplace, build the brand and evolve the DMO business model. - See more at: http://www.destinationmarketing.org/dmai-annual#sthash.csIagk73.dpuf
Paper summarises recent convention including definitions of key destination management terms.
"This paper summarizes the main insights of the second Biennial Forum on Advances in Destination Management (ADM), held in St. Gallen (Switzerland). Issues in five domains preoccupied the discourse of scholars and practitioners alike: (1) the definition of ‘destination’, (2) the purpose and legitimacy of destination management organizations (DMO), (3) governance and leadership in destination networks, (4) destination branding, and (5) sustainability."
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