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Placemaking: Destination Branding | Marketing | Revitalization
Insights on #placebranding , #placemaking and #placemarketing to build #community and promote #places , #destinations and #tourism growth. A curation from Connected Places Global ( http://www.connected-places.com )
Curated by Rob Wolfe
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Placemaking Projects Don’t Have to be Large Scale to Have Large Community Impact

Placemaking Projects Don’t Have to be Large Scale to Have Large Community Impact | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

Three Northern Michigan communities were awarded '#Community Growth Grants' through the Regional Prosperity Initiative to pursue #placemaking projects, an important part of today’s economic development strategy. Each had a vision of how they wanted to enhance #places in their areas. (Michigan State University Extension). 

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Regional Tourism Brands – 9 Keys to Success

Regional Tourism Brands – 9 Keys to Success | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

Creating an engaging, strong and meaningful regional tourism brand is a difficult exercise at best, but experience has shown that if done properly, it can be effective in raising the visibility and performance of a region previously known only by its disparate parts.


Via Julien Dos Reis Pedro
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Transforming an Alley into an Innovative Experiential Public Space

Transforming an Alley into an Innovative Experiential Public Space | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

The intervention was part of Quebec’s (Canada) public art festival Les Passages Insolites. The festival aims to reshape our thinking of neighborhoods by questioning our relation with public space. Using visuals to create interactive places, the known environment becomes a whole new adventurous surrounding.

Rob Wolfe's insight:

#placemaking

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5 Ways to Use ‘Story Power’ to Connect People With Your Place

5 Ways to Use ‘Story Power’ to Connect People With Your Place | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

(by Rob Wolfe - Connected Places Global). Through storytelling, people share their experiences related to your place, those experiences trigger emotions from and a connection with other people, and the snowball effect of that connection invites and draws more people to your place. 

Rob Wolfe's insight:

#placemaking #tourism

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The Best Small Towns are Made by People Who Want to Preserve What Makes Their Places Unique

The Best Small Towns are Made by People Who Want to Preserve What Makes Their Places Unique | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

The best places inspire both creativity & activity, enable residents to savor conversations, draw tourists who come to experience the authentic character that residents enjoy every day, and deliver on nourishing souls with simple pleasures.

 

These places remain homages to the past, offer unhurried atmospheres, preserve cultural gems & outdoor spaces, and have the uncommon ability to change lifestyles & shift points of view.

 

 

Rob Wolfe's insight:

#placemaking

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Why 'Place' is the New American Dream

Why 'Place' is the New American Dream | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
In the new American Dream, the incentive is enjoyment and participation in the economic benefits of Place. To create that, a community must be brought together. (Robert Steuteville | Better Cities & Towns)
Rob Wolfe's insight:

When you go to a community with layers of history, with charm and character, where many people gather, you react emotionally and psychologically. That feeling, “sense of place,” has value. And people seek that.

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10 Placemaking Tips for Economic & Social Growth of Your Community

10 Placemaking Tips for Economic & Social Growth of Your Community | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
from Janette MacDonald, executive director of Downtown London | Renew Hamilton [with audio]
Rob Wolfe's insight:

Dynamic community partnerships are key to placemaking success.

#placemaking #placebranding

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Transforming Public Nightspots with Projected Light

Transforming Public Nightspots with Projected Light | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
(Jeff Schnabel). Light thrown from a digital projector onto any surface in any place can transform the qualities of that space, tell stories and interact with the people in profound ways. 
Rob Wolfe's insight:

Communities, cities, and other destinations where people inevitably "live" outdoors during night hours need to apply creativity to make spending time in public nightspots a meaningful and inspiring part of our day.

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"Transforming Alleys and Laneways"

"Transforming Alleys and Laneways" | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

[Sustainable Cities Collective]

Instead of being the historic home to dumpsters, garbage trucks, graffiti, rats and alleycats, communities are re-imagining barren alleyways and paths as street markets, art installations, and more. #placemaking #placebranding

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#Placemaking Begins & Ends with the People: 4 Pitfalls that Must Be Overcome to Engage the Right People

#Placemaking Begins & Ends with the People: 4 Pitfalls that Must Be Overcome to Engage the Right People | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
(Better Cities & Towns) The progress achieved by Vision Long Island has been a series of strategic interventions over a long period by community, government, and business leadership.
Rob Wolfe's insight:
In order to create great places, we must gain the trust of the people by stepping into their shoes.
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The Challenge of Creating a Sense of Place with a Brand

The Challenge of Creating a Sense of Place with a Brand | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
(by John Kerswell). What’s the spirit of the place? What vibe can you expect once you get there? How will it change the way you see the world? Some of most iconic destination brands have been built around attitude.  #placebranding #placemarketing
Rob Wolfe's insight:

Communicate a feeling. Create a single message that every story to tell can ladder out from. But you must do it all in a distinctive way.

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Happy Mother's Day! Relax & Enjoy Some Special Time in Your Community Today

Happy Mother's Day! Relax & Enjoy Some Special Time in Your Community Today | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
(Pic: Fairmount Park, Philadelphia - Water Works & Art Museum)
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"It takes a place to create a community, and a community to create a place."

"It takes a place to create a community, and a community to create a place." | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

Rooted in community-based participation, Placemaking is how we collectively shape our public realm to maximize shared value. Placemaking facilitates creative patterns of activities and connections (cultural, economic, social, ecological) that define a place and support its ongoing evolution. An effective Placemaking process capitalizes on a local community’s assets, inspiration, and potential.

Rob Wolfe's insight:

#placebranding #placemaking

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Tactics of Pop-up Placemaking

Tactics of Pop-up Placemaking | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

(PlaceFocus)  Pop-up Placemaking is urban intervention. Aiming to make a street or small part of a city more lively or enjoyable. Pop-ups are, by their very definition, temporary. They're urban placeholders. 

Rob Wolfe's insight:

#placemaking

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Five of the Best Placemaking Initiatives in the US

Five of the Best Placemaking Initiatives in the US | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

Creating unique public spaces in cities can encourage citizen participation and transform placemaking values in that community. Here's five excellent placemaking projects in the USA.


Via Jules Rochielle
Rob Wolfe's insight:

#placemaking #placebranding #tourism

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Enable Community Action NOW From the People Who Will be Most Affected by Future Placemaking Change

Enable Community Action NOW From the People Who Will be Most Affected by Future Placemaking Change | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
(National Main Street Center). Within the past few years a revolution has occurred in how people go about making places better. #Placemaking must involve the people who will be most affected by change - enable them to take action now.
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Activities are the Basic Building Blocks of a Place

Activities are the Basic Building Blocks of a Place | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

Having something to do gives people a reason to come to a #place – and return. Are there choices of things to do? Does your place provide opportunities for social interaction? 

#placemaking

Rob Wolfe's insight:

Activities draw people to places. How many different types of activities are occurring in your neighborhood, community, or city throughout the day?

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#SeekingMainStreet: What Does Main Street Look Like to You?

#SeekingMainStreet: What Does Main Street Look Like to You? | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

A call for you to show where the action is in your community by sending photos using the hashtag #SeekingMainStreet

(www.nbcnews.com

Rob Wolfe's insight:

Is Main Street in America still a real, physical place? 

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A Measure of Spirit: Cities With the Most Creative Connectivity

A Measure of Spirit: Cities With the Most Creative Connectivity | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

(Emily McMackin | Business Climate Blog)

Where are America's most creative cities, and what defines them? Sperling's Best Places captured a snapshot of creativity in cities through the lens of where people share their passion. Why is the presence of creativity in cities significant to place branding? #placebranding #placemarketing #placemaking

Rob Wolfe's insight:

Why is the presence of creativity in cities significant to place branding?

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Public Places Play a Key Role in Building Community

Public Places Play a Key Role in Building Community | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

This report examines the expanding ways communities are collaborating to make great public.

Rob Wolfe's insight:

Placemaking can empower local communities to create a sense of "belonging" through place.

#placemaking #placebranding #placemarketing

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Lessons from Branding a Destination: Your People Influence the Touch-points of Your Destination

Lessons from Branding a Destination: Your People Influence the Touch-points of Your Destination | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

(by Jaid Hulsbosch). Locals must be able to identify with your place's brand and be aligned to the brand’s vision and values. A strong destination brand creates a virtuous circle that makes it a desirable place to live and do business. #placebranding #placemarketing

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Artfully Designed Bus Stations in Austrian Village

Artfully Designed Bus Stations in Austrian Village | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
The village of Krumbach, Austria, invited seven architecture firms for a paid holiday in the region in exchange for designing what might be the world's most innovative bus shelters. More genius: The shelters were then built by local craftspeople. #placebranding #placemaking
Rob Wolfe's insight:

Any community can be simply transformed or revived using creative design and imagination in unlikely public spaces.

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How to Get a Pedestrian Plaza in Your Neighborhood — Lessons From Philly

How to Get a Pedestrian Plaza in Your Neighborhood — Lessons From Philly | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it

Philadelphia activists just won a new pedestrian plaza for their neighborhood. Here’s how they did it. | StreetsBlog.net  [Photo: This Old City]

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Creating Great Streets: What Does it Take?

Creating Great Streets: What Does it Take? | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
(An Interview With John Massengale & Victor Dover. | www.pps.org) "Place matters most ... In the end, what we want people to say is, ‘That location means something to me. I’ll support it, and invest in it.’" #placebranding #placemaking
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"Enhancing Our Public Space Through Interactive Art" (UrbanTimes)

"Enhancing Our Public Space Through Interactive Art"  (UrbanTimes) | Placemaking: Destination Branding | Marketing | Revitalization | Scoop.it
An increasing number of places are creating interactive public spaces through public art, sculptures, fountains and multimedia screen usage to enhance community gathering by attracting people to cluster around in open spaces. This gives an opportunity for the public to create symbols associated to their spaces facilitating an enjoyable and valuable outdoor experience for the people.
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