Destination branding
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Destination branding
all about nation branding and the creation of a desination identity
Curated by Elli Vazou
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Personal Branding: A Critical Key For Success In The Social Media Era | Sheehan Marketing Strategies

Personal Branding: A Critical Key For Success In The Social Media Era | Sheehan Marketing Strategies | Destination branding | Scoop.it
Personal Branding is now a critical KFS for survival in today's 1099 or TEMP world. Branding Pays by Karen does a great job in explaining how to maximize your brand. (RT @JeffSheehan: BRANDING PAYS!!
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How to Judge Advertising Copy: Approve the Good. Reject the Bad.

How to Judge Advertising Copy: Approve the Good. Reject the Bad. | Destination branding | Scoop.it
Over the years, I've seen so many Brand Leaders who love Advertising, yet just don't love their own advertising.   I've always found this odd.  These Brand Leaders use their instincts on other bran...

Via Ed Burghard
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Is Advertising a Waste of Money?

Is Advertising a Waste of Money? | Destination branding | Scoop.it
The Burghard Group | Strengthening Brand America http://t.co/pq4iQCLU

Via Ed Burghard
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DESTINATION BRANDING: 10 Top Country Destinations in the ...

DESTINATION BRANDING: 10 Top Country Destinations in the ... | Destination branding | Scoop.it
Branding was applied to consumer products long before the industrial revolution. But the idea of tourism destination branding originated in the 1990s. As a result, we now have a load of destination slogans – I love New York, ...
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How to brand a destination?

How to brand a destination? | Destination branding | Scoop.it
Is place branding a money trap invented by evil advertising agencies? Is it a fool’s gold for destinations? Has any place ever benefited from so-called place branding? How about this frightening st...
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Travelers' Technology Preferences Revealed in Text100 Digital Index

Travelers' Technology Preferences Revealed in Text100 Digital Index | Destination branding | Scoop.it
... on social media more if they have access to free WiFi. If you're a travel and tourism operator, that investment in basic connectivity features could reap significant returns in the form of social capital and brand value.
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Four principles of great country branding | 365Online: E-Commerce ...

Four principles of great country branding | 365Online: E-Commerce ... | Destination branding | Scoop.it
365Online: E-Commerce en Online Marketing ... I genuinely believe Great Britain as a tourist destination is also great, so the idea holds true here as well. Putting ...
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How To Enhance Brand Visibility

How To Enhance Brand Visibility | Destination branding | Scoop.it

How To Enhance Brand Visibility http://t.co/eaR36a9s #branding

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Brand USA announces preliminary results of national tourism ...

Brand USA announces preliminary results of national tourism ... | Destination branding | Scoop.it
Brand USA announced preliminary results of its national tourism marketing efforts. The announcement follows the release of a progress report by the Departments of State and Homeland Security on the advances made in ...

Via Ed Burghard
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10 Of The Least Tourist-Friendly Nation On Earth?

10 Of The Least Tourist-Friendly Nation On Earth? | Destination branding | Scoop.it
Just because a destination is compelling or popular doesn't make it tourist friendly.
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Establishing Your Brand Promise

The Burghard Group | Strengthening Brand America http://t.co/GfTA39kt

Via Ed Burghard
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Zac Woolfitt's curator insight, November 13, 2013 5:43 AM

Thanks Ed for this clear overview of creating a Brand Promise.

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How the BRIC Countries are Influencing Social Media - Branding ...

How the BRIC Countries are Influencing Social Media - Branding ... | Destination branding | Scoop.it
Social media has firmly established itself in the United States, but sometimes marketers and entrepreneurs fail to realize that there are genuine social opportunities in countries around the world. Places like Brazil, Russia, ...
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Tourist-created content: rethinking destination branding | Imagen de ...

Tourist-created content: rethinking destination branding | Imagen de ... | Destination branding | Scoop.it
291 – 305 Purpose – The purpose of this paper is to analyze the relationship between tourists' user-generated content on the web and destination branding, as well as to discuss the online strategies used by destination…...
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"Brand Loyalty" cartoon | Tom Fishburne: Marketoonist

"Brand Loyalty" cartoon | Tom Fishburne: Marketoonist | Destination branding | Scoop.it
Brand loyalty can be pretty fickle. Marketers often overestimate the motivations of their brand loyalists and how prominent their brands are in their consumers' lives.

Via beyondthearc
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Travel advertising: the good the bad and the ugly - Travel Weekly

Travel advertising: the good the bad and the ugly - Travel Weekly | Destination branding | Scoop.it
Travel advertising: the good the bad and the uglyTravel WeeklyTo get a feel for their effectiveness you really need to head online and compare them for yourself. But the consensus is that Virgin's campaign has trumped Qantas's pitch - by a long shot.
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Destination Branding | Cultivating a Country’s positive Brand Image

Destination Branding | Cultivating a Country’s positive Brand Image | Destination branding | Scoop.it
THERE’S NOTHING HERE Nothing but living color everywhere you least expect it. An otherworldly landscape filled with bears and wolves. Where abundant herds of bison and elk follow the earth’s ancien...
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Zac Woolfitt's curator insight, November 13, 2013 5:39 AM

Strong branding with a clear message. And reminded me of my time in Montana (with rainbow coloured lakes and buffalos wallowing in the mud!)

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INFOGRAPHIC: Is Your Social Media Campaign on Track? - UK Marketing Network

INFOGRAPHIC: Is Your Social Media Campaign on Track? - UK Marketing Network | Destination branding | Scoop.it
Guy Levine is CEO of Digital Marketing Agency, Return on Digital, he is also an accomplished speaker and presents at around 15+ events annually. He will be spe… (INFOGRAPHIC: Is Your Social Media Campaign on Track?
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Blogging for Business: How Content Can Improve Your Sales

Blogging for Business: How Content Can Improve Your Sales | Destination branding | Scoop.it
Social Media Marketing Podcast 007: In this episode, Marcus Sheridan shares insights into the content marketing strategies for a successful business blog.
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