The dawn of a new day – it’s official, Audi owns Ducati | | Desmopro News |

“After examination of the notification, the European Commission has concluded that the notified operation falls within the scope of the Merger Regulation and of paragraph 5(b) of the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/20043......

And with those words, Audi officially becomes the owner of Ducati Motor Holding and the company enters what is widely regarded to be a new phase. Since 1996 when Texas Pacific Group bought the company from the Castiglioni Brothers, Ducati has been in the hands of professional money people and while it’s safe to say there was some passion for the brand, the ongoing focus for the last 17 years, was to prepare the company for it’s inevitable new owners.

For the rest of Vicki's Blog "The Dawn Of A New Day" click HERE