Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Designing Services and Experiences 5. Experience Mapping, Modeling, by Michael Eckersley, PhD

Designing Services and Experiences 5. Experience Mapping, Modeling, by Michael Eckersley, PhD | Designing  service | Scoop.it
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Social Business or Social Media: A Visual Perspective - @TyrellMara

Social Business or Social Media: A Visual Perspective - @TyrellMara | Designing  service | Scoop.it

What does a social business model look like, where each part of an organization is leveraging the social web, and social networks specific to their strategy? A Venn Diagram approach ...


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Social CRM: What happened to its actionable insight? | MyCustomer

Social CRM: What happened to its actionable insight? | MyCustomer | Designing  service | Scoop.it

Brent Leary, Paul Greenberg and Esteban Kolsky debate the development of social CRM - and whether we've lost sight of some of its value.


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The Other Side of Social Media: Inside the APP-based Revolution #Infographic

The Other Side of Social Media: Inside the APP-based Revolution #Infographic | Designing  service | Scoop.it

By Haydn Shaughnessy   http://bit.ly/wlG0Kc 

@haydn1701

 

Social media seems like a fairly self-sufficient activity – it’s all about changing the way companies communicate, right? How they engage?

 

Most of us in social media lack some of the knowledge we need to understand how business is really changing.

 

Mashery - http://bit.ly/yMfNRy - are one of the leading API management companies, and APIs are one of those concepts that deter the wider marketing community from really grasping the oportunities in front of them.

 

The Infographic "The Hyper Channel Future" is a short primer on how some companies are reinventing themselves around social and apps.


 

 

 

This is illustrated in the hyper-channel graphic: - http://onforb.es/xYvo5C 



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Reflection 3: The Design Cycle Deconstructed | d.studio

Reflection 3: The Design Cycle Deconstructed | d.studio | Designing  service | Scoop.it
“What is design thinking?” And in all honesty, I am continually finding new elements to add to my response each week. From the process we experienced in class with regards to the upcoming Sauder re-opening, my group ...
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B2B Social Media & Marketing - Enterprise 2.0 success: BASF | ZDNet

B2B Social Media & Marketing - Enterprise 2.0 success: BASF | ZDNet | Designing  service | Scoop.it
Industrial giant BASF wanted to bring its employees together and drive better business performance, but needed to ensure it was heading in the right direction and that uptake would ultimately succeed.
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Putting Your Brand on Customers « Strategies and Tactics for Women by Dr. Shannon Reece

Putting Your Brand on Customers « Strategies and Tactics for Women by Dr. Shannon Reece | Designing  service | Scoop.it
Spotlight on Success Show – Episode #18
Today on my show I had the pleasure of a speaking with JP Jones, Owner of Paige1Media & Paige1Publishing, who shared her best strategies for how ent...
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‘Right to be forgotten’ matters in Internet Age

‘Right to be forgotten’ matters in Internet Age | Designing  service | Scoop.it
Increasing privacy infringement on the Internet has set off a campaign to uphold the “right to be forgotten,” which allows users to demand information about them be deleted by social networking websites.
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Susan Etlinger’s deck: Social Analytics 2012 at Social Media Week SF

Susan Etlinger’s deck: Social Analytics 2012 at Social Media Week SF | Designing  service | Scoop.it
Presented the following two talks at Adobe’s Social Media Week event (#SMW12) on February 13, 2012 in San Jose. Here’s an annotated version for those who were there, and those who couldn’t be...
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Twelve Things You Were Not Taught in School About Creative Thinking | Psychology Today

Twelve Things You Were Not Taught in School About Creative Thinking | Psychology Today | Designing  service | Scoop.it
Aspects of creative thinking that are not usually taught. By Michael Michalko...

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Verygoodservice.com Releases New Website Functionalities - aliceadams - Zimbio

Verygoodservice.com Releases New Website Functionalities - aliceadams - Zimbio | Designing  service | Scoop.it
February 15, 2012
-
Business Press Release
 
Very Good Service Ltd
Verygoodservice.com , the website dedicated to co...

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The Case For Collaborative Consumption | Videos | Manufacturing.net

The Case For Collaborative Consumption | Videos | Manufacturing.net | Designing  service | Scoop.it
Collaborative consumption is all about the idea that we have too much stuff that we don't want, and we'd be better off if we traded it off to someone who wants it.
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Digital Marketing Resources For CMOs (Chief Marketing Officer) | CMO.com

Digital Marketing Resources For CMOs (Chief Marketing Officer) | CMO.com | Designing  service | Scoop.it
Building Your Customer Engagement Ecosystem | http://t.co/AVlm74kG http://t.co/GE5zjvQz #CMO...
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Rules for The Social Era | Yes & Know

Rules for The Social Era | Yes & Know | Designing  service | Scoop.it
I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a ...
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Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

Landing Pages 3.0: How Content & Context Plays A More Meaningful Role | Designing  service | Scoop.it

From the original article: "Landing pages have evolved a lot over the past five years. 

 

1) Landing Pages 1.0

 

The prototypical structure: a headline, a short description or some bullets, a small image (“hero shot”), and a form.

 

Most of the fields on the form were required. The “submit” button was still in vogue. And the payoff for filling out the form? A phone call from a sales rep.

 

 

2) Landing Pages 2.0: The Beginning Of Best Practices

 

Best practices were things that everyone using landing pages could — or should — follow.

 

They included:

- A/B and multivariate (MVT) testing — test, test, test your ideas
- “message match” continuity between ads/emails and their landing pages
- shorter and friendlier forms with better calls-to-action (CTAs)
- emphasis on text content (not Flash!) to improve SEO and quality scores
- “social proof” with logos, awards, certifications, testimonials, etc.

 

 

3) Landing Pages 3.0: Beyond Best Practices

 

...now driving conversion programs from a higher set of principles:

 

1. Deliver meaningful, context-relevant content
2. Present that content with an engaging, affective design
3. Offer a compelling, but not coercive, “next step” to take"

 

 

Read the full article here > http://searchengineland.com/landing-pages-3-0-best-practices-to-make-content-more-meaningful-111432


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Making the Most of Your Marketing DNA | Deloitte Review

Making the Most of Your Marketing DNA | Deloitte Review | Designing  service | Scoop.it

By Simon McLain | Jonathan Copulsky  - http://bit.ly/wxSCL5 

@deloitteus

 

Exactly how many users, did you say?

 

Seven hundred thirty eight million people live in Europe, 590 million live in Latin America and the Caribbean region, 345 million live in North America, and 37 million live in Oceania.

 

When it comes to counting heads, however, social media site Facebook trumps five of the world’s seven continents with more than 800 million users,2 spanning 70 languages and as many as 500 million active users in a single day. And more than 350 million of these users access Facebook through a mobile device each month.3 Facebook’s user count is up from 500 million a year ago and 300 million two years ago.

 

Meanwhile, in our world of almost 7 billion inhabitants, there are now over 5 billion mobile subscribers.5 Worldwide 3G subscribers grew 35 percent between 2009 and 2010 to 726 million,6 while 4G lurks on the horizon. Global consumers downloaded 300 million mobile apps in 2009, increasing by more than 16 times to 5 billion in 2010.

 

From a marketing perspective, the time to ask whether social media and mobile matters is long past.

 

Although companies now allocate only 7.1 percent of their marketing budgets to social media spending, pundits expect that number to increase to 17.5 percent over the next five years.8 Worldwide mobile advertising revenue is forecasted to reach $3.3 billion in 2011, more than double the $1.6 billion in 2010, and grow to $20.6 billion by 2015.

 

According to Gartner’s Stephanie Baghdassarian, “mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns.”


Continue reading online: http://bit.ly/wGa4bR 

Or

Dowload Entire Review [pdf]: http://bit.ly/xQMBb8

 

Issue 10, 2012


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maxOz's comment, February 16, 2012 5:56 AM
Marty, An Amazing Review, download and read later x
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Entrepreneurship, Innovation - Rules For the Social Era

Entrepreneurship, Innovation - Rules For the Social Era | Designing  service | Scoop.it
"This business model is right for a company selling Purina Dog Chow, circa 1970." "There's no way we could ever be this collaborative." Both are comments I got about my book, back in 2009, about setting direction, collaboratively.See it on Scoop.it,...
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Customer interaction and experience is top strategic priority for retailers in 2012

Customer interaction and experience is top strategic priority for retailers in 2012 | Designing  service | Scoop.it
As customer engagement and segmentation become more synchronous, retailers e-commerce platforms are serving as the backbone for trying to achieve one-to-one customer interaction.
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Hyperlocal Media and Collaborative Consumption Services | Street Fight

Hyperlocal Media and Collaborative Consumption Services | Street Fight | Designing  service | Scoop.it
The shared economy being ushered in by startups like Airbnb, Getaround and Toolspinner is creating new marketplaces where locals can rent their homes, cars, and tools to neighbors.
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Why “Infographic Thinking” Is The Future, Not A Fad | Co.Design: business + innovation + design

Why “Infographic Thinking” Is The Future, Not A Fad | Co.Design: business + innovation + design | Designing  service | Scoop.it
Why “Infographic Thinking” Is The Future, Not A Fad | Co.Design: business + innovation + design http://t.co/qUfW3PZG...

 

Photocredit: 五泉散人|wuquan sanren

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Is it time to flip Customer Service on its side? – along with Marketing, Sales, Product, etc… – The Pace of Service

Is it time to flip Customer Service on its side? – along with Marketing, Sales, Product, etc… – The Pace of Service | Designing  service | Scoop.it
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There Is No Career Ladder

There Is No Career Ladder | Designing  service | Scoop.it
Reaching the apex of the career ladder by gradually getting promoted to the top is a thing of the past. From my experience as a career coach, career ladders in most organizations have not existed for at least fifteen years.
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Preparing for a mobile-first world

Preparing for a mobile-first world | Designing  service | Scoop.it
Forrester says 1 billion consumers will have smartphones by 2016, with 257 million of them in the U.S. That's not just a big trend. It's forcing companies to rethink their IT strategy as the world goes increasingly mobile first.

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Culture Eats Strategy For Lunch

Culture Eats Strategy For Lunch | Designing  service | Scoop.it
IS YOUR ENEMY ON THE INSIDE?Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N’ Out and you’ll get a taste of...
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Amazon.com: Design and Control of Workflow Processes: Business Process Management for the Service Industry (Lecture Notes in Computer Science) (9783540011866): Books

Amazon.com: Design and Control of Workflow Processes: Business Process Management for the Service Industry (Lecture Notes in Computer Science) (9783540011866): Books (RT @balindajones: Design and Control of Workflow Processes: Business Process Management...
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