Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Market Maker 1:1: Beyond #BigData, The Shift To Decision Management w ... - Forbes

Market Maker 1:1: Beyond #BigData, The Shift To Decision Management w ... - Forbes | Designing  service | Scoop.it
Market Maker 1:1: Beyond #BigData, The Shift To Decision Management w ...ForbesJames Taylor (JT): Historically Decision Management got applied primarily in risk and fraud but the energy recently has shifted to customer decisions.
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Preliminary Program | Service Design Global Conference 2012

Preliminary Program | Service Design Global Conference 2012 | Designing  service | Scoop.it
#servicedesign #sdnc12de “ Cultural change by design “ Preliminary Program available http://t.co/zGDC2FWR...
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Top 10 customer experience trends: The future of customer experience

Top 10 customer experience trends: The future of customer experience | Designing  service | Scoop.it
It's still about the customer, brands are powerful, touch-points will continue to expand, and big data will not solve your targeting problems. If you don't have a headache yet, read the other 6 trends affecting the future of ...
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Why Good Design Is Finally A Bottom Line Investment

Why Good Design Is Finally A Bottom Line Investment | Designing  service | Scoop.it

Why Good Design Is Finally A Bottom Line Investment ...
A MIX OF FACTORS, RANGING FROM COMMODITIZATION TO EVAPORATING BARRIERS TO COMPETITION, ARE CONSPIRING TO PUSH DESIGN TO THE FORE OF BUSINESS THINKING.


Via Tom Van Looy
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Leadership Skills: How to achieve the ultimate customer-focused company

Leadership Skills: How to achieve the ultimate customer-focused company | Designing  service | Scoop.it
In May 2007, Ranjay Gulati (Michael Ludwig Nemmers Distinguished Professor of Strategy and Organizations at Northwestern University’s Kellogg School of Management), wrote an article for the Harvard Business Review entitled “Silo Busting: How to...
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Customer Experience Management 101: Identify Channels of Communication Measure Consumer Perspectives

Customer Experience Management 101: Identify Channels of Communication Measure Consumer Perspectives | Designing  service | Scoop.it
Customer Experience Management has changed, thanks to the digital age. (RT @measureCP: Miss this?
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HBR Video: Customer Service in a Crisis

HBR Video: Customer Service in a Crisis | Designing  service | Scoop.it

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Customer Experience | Hello Music Improves Its Email Strategy - 1to1 Media

Customer Experience | Hello Music Improves Its Email Strategy - 1to1 Media | Designing  service | Scoop.it
1to1 MediaCustomer Experience | Hello Music Improves Its Email Strategy1to1 MediaDigital marketing is an important tool for organizations, allowing them to engage their customers with content that's specifically relevant to them.
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The first UK Academic BIM Conference ... - Design Thinking Thoughts

The first UK Academic BIM Conference ... - Design Thinking Thoughts | Designing  service | Scoop.it
The first UK Academic BIM Conference was held on 5 − 7 September 2012, hosted by BIMacademy at Northumbria University. As the first conference of its kind, there was a bit an uncertain atmosphere about the event and I ...
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Edward de Bono on creative thinking

Edward de Bono, renowned expert on creative thinking, talks about creativity and about thinking outside the box. Be sure to check out more from Doctor de Bon...
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Savithri Seneviratne's comment, July 8, 2013 6:19 PM
Change for the sake of change..... All creativity has to have some value. Where do these values lead to?
Miep Carstensen's comment, July 8, 2013 6:22 PM
de Bono tells us that thinking is a skill not just about individual talent
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Wildervoices: John Kennedy on the Changing Role and Challenges of Today's CMO

Wildervoices: John Kennedy on the Changing Role and Challenges of Today's CMO | Designing  service | Scoop.it
CMOs today face a shifting landscape in terms of their roles within companies and the challenges inherent in creating better customer experiences in a multi-channeled, socially connected, data-driven world.
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The First Billion

The First Billion | Designing  service | Scoop.it
Report In the next few years, demand for social investment from charities and social enterprises could rise five-fold to £1bn, spurred by increased outsourcing of public spend to social providers and the growth of new and riskier...
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The Multichannel Maturity Mandate - Forrester | maxxonline:. passionate about E-Business & maturity models

The Multichannel Maturity Mandate - Forrester | maxxonline:. passionate about E-Business & maturity models | Designing  service | Scoop.it
Forrester: Multi-Channel Marketing Maturity Model A 2012 study of the marketing industry, titled ?The Multichannel Maturity Mandate?

Via zendreamer
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Associate Parliamentary Design & Innovation Group - Social Design Talk - Care4Care

Associate Parliamentary Design & Innovation Group - Social Design Talk - Care4Care | Designing  service | Scoop.it
Today I'm talking with @YFsocialdesign on designing a timebanking service Care4Care at the V&A 6pm @L_D_F http://t.co/5vr2Og0c...
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What Makes a Great Customer Experience?

What Makes a Great Customer Experience? | Designing  service | Scoop.it
What Makes a Great Customer Experience? Regardless of the final results, you will be graded on the entire execution process. Whether we are in the restaurant business, a not for profit, a church, or selling gadgets, our ...
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Video: Building A Sustainable Product Lifecycle

Video: Building A Sustainable Product Lifecycle | Designing  service | Scoop.it
Now available in the MIT SMR archive: video of last spring's chat about sustainable product lifecycles with Wood Turner of Stonyfield Farm and Peter Graf of SAP, moderated by Jason Jay of the MIT Sloan School of Management.
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Improving the Effectiveness of Customer Sentiment Analysis

Improving the Effectiveness of Customer Sentiment Analysis | Designing  service | Scoop.it

"Take a gander at this negative tweet about a key Apple product: “If I break/lose my iPhone 4s, I’m seriously going to commit suicide.”

If you say that comment doesn’t sound the least bit “negative” to you, it proves one thing—you’re not software. A customer sentiment analysis program, used by Minneapolis-based digital marketer Neil James, classified the above tweet—which would make any marketer giddy—as negative.


He acknowledges that’s an “egregious example” of a misclassification. Still it strikes at the heart of the uneasiness over sentiment analysis: While there’s no question companies want to gleam insights from the new town hall that is social media, they debate the accuracy of the tools that are available to do so."


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Service Design - Central Saint Martins

Service Design - Central Saint Martins | Designing  service | Scoop.it
Service Design Night School, starts in two weeks at Central Saint Martins Kings Cross #SDnights with #BrunoTaylor...
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Traditional Strategy Is Dead. Welcome to the #SocialEra

Traditional Strategy Is Dead. Welcome to the #SocialEra | Designing  service | Scoop.it
Social can be — and in fact, already is — a lot more than media.
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Using Dispositions to Drive a Better Customer Experience ...

Using Dispositions to Drive a Better Customer Experience ... | Designing  service | Scoop.it
Once you feel that your dispositioning is accurate enough, the next challenge that many contact centers miss out on is using that information to CHANGE their customer experience. Consider looking at your disposition ...
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What the heck is Cloud Service Design? | NEXT Berlin

What the heck is Cloud Service Design? | NEXT Berlin | Designing  service | Scoop.it
This week, I saw a piece written by David Linthicum, titled “Cloud API and service designers, stop thinking small”. And while I always like to think big, I started to wonder what cloud API has to do with service design.
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New customer experience mapping software announced - Retail Customer Experience

New customer experience mapping software announced - Retail Customer Experience | Designing  service | Scoop.it

"Touchpoint Dashboard is a powerful visual tool that provides companies the solid facts they need to make smart decisions and build a prioritized action plan for creating a...

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Top Retailers Score High with Mobile Experience

Top Retailers Score High with Mobile Experience | Designing  service | Scoop.it
While in New York for the Mobile Marketing Summit, I presented information on the first ForeSee Mobile Satisfaction Index, released today and available for free download on our website. This Retail...
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Company strategy: Viability and agility are imperative

Company strategy: Viability and agility are imperative | Designing  service | Scoop.it
Why is having an effective strategy so important to a company's competitiveness and overall operations? Directors in our Annual Corporate Directors Survey offer some insights.
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The Future of User Experience Design

The Future of User Experience Design | Designing  service | Scoop.it

The future is bright for User Experience Designers all over the world. We’re needed.


Via Mario K. Sakata
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