Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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10 basic tips about responsive design

10 basic tips about responsive design | Designing  service | Scoop.it

10 basic tips about responsive design


Via Pedro Costa Neves, yannick grenzinger
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THE FUTURE OF DIGITAL [SLIDE DECK]

THE FUTURE OF DIGITAL [SLIDE DECK] | Designing  service | Scoop.it
It's not going to be mobile-only...

Via Anthony Besnault
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MEDlove 2012: Service Design & Healthcare

MEDlove 2012: Service Design & Healthcare | Designing  service | Scoop.it
Service Design & Healthcare. This are just a few of the important topics MEDlove is going to cover. MEDlove - that's a brand new annual conference for User Experience, Service Design and designing the Health Experience.
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Some NEXT Service Design Follow-up | NEXT Berlin

Some NEXT Service Design Follow-up | NEXT Berlin | Designing  service | Scoop.it
Some follow-up links to last month's NEXT Service Design conference in Berlin.
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Highlights and Reflections from the Global SDN Conference 2012 in ...

Highlights and Reflections from the Global SDN Conference 2012 in ... | Designing  service | Scoop.it
After the global SDN 2011 “from sketchbook to spreadsheet” conference in San Francisco (very different from the Scandinavian service design scene), my expectations for a conference located in Europe were high.
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Turning Design Thinking to Design Doing (SSIR)

Turning Design Thinking to Design Doing (SSIR) | Designing  service | Scoop.it
Getting started: insights from experiments in Southeast Asia.
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Who are the UK's 2012 Customer Experience Leaders and What Can We Learn ... - Customer Think (blog)

Who are the UK's 2012 Customer Experience Leaders and What Can We Learn ... - Customer Think (blog) | Designing  service | Scoop.it
In the top 10 there is only one company/brand where marketing as in 'promotion' (which sadly is what marketing has become in too many organisations) has...
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Thought Leadership – Volume 3 | numero Useful infographic on customer service this Christmas.

Thought Leadership – Volume 3 | numero Useful infographic on customer service this Christmas. | Designing  service | Scoop.it
Useful infographic on customer service this Christmas.
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An Effective Marketing Model for Selling High-Value Content While Giving Most of It Away for Free


Robin Good: if you want to get a glimpse of what are going to be  some of the key emerging trends in the world of marketing in 2013, I could not suggest a better resource than this one.


Rohit Barghava, has put together a stunning presentation outlining 15 marketing trends for 2013, and providing for each one a curated set of real-world examples from websites / companies showcasing the trend already at work.


The presentation/booklet is outstanding both for its unique and highy effective presentation format, but also for the marketing strategy to promote through it an ebook of the very same topic. The beauty of this approach is that most of the value is given out for free here, in this presentation, providing a great opportunity for the author to build trust and credibility for those not familiar with him, and then to offer the opportunity to get more for a small price.


A touch of marketing class is also the "Backstory" at page 94 explaining in a simple page the "methodology" that was used to gather these trends.


Overall a great piece of content. Both for its contents, as well as for its delivery format and for its content marketing approach.

It should be used as a model.



Highly Recommended. A model for high-value content marketing strategy and highly-effective curated visual delivery format 10/10


Slideshare presentation: http://www.slideshare.net/rohitbhargava/15-marketing-trends-in-2013-and-how-your-business-can-use-them






Via Robin Good
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Barbara Kurts's comment, January 9, 2013 9:09 PM
my topics here http://www.scoop.it/t/health-leads-plus
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BII REPORT: How Mobile Is Waging Battle For The Multi-Screen Living Room

BII REPORT: How Mobile Is Waging Battle For The Multi-Screen Living Room | Designing  service | Scoop.it
What happens when screens collide?...

Via Marylene Delbourg-Delphis
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Are Relationships Vital To Business Growth?

Are Relationships Vital To Business Growth? | Designing  service | Scoop.it

Relationships are the cornerstone of a new era of people-to-people businesses

 

All business relationships, both internal and external, are interconnected. In terms of the whole company, you could no more separate the parts than you could separate a stem from a flower–the whole plant clearly needs both parts. The quality of relationships is a very real asset of the business. The learning, generation of knowledge, improvements and innovations that result from good relationships all contribute to the bottom line.


Via Anita Windisman
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11 Big Tech Trends You'll See in 2013

11 Big Tech Trends You'll See in 2013 | Designing  service | Scoop.it
11 Big Tech Trends You'll See in 2013MashableBut in order for them to be such, they have to be things I've never seen before, which means I have little chance of predicting them. Let's be honest, I'm no Nostradamus.

Via HR Trend Institute
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Where is the STEM of Creativity?

Where is the STEM of Creativity? | Designing  service | Scoop.it
How do we address the importance of creativity? Shouldn’t we stress it? And where is the STEM of creativity?
Fred Zimny's insight:

Also applicable  for design thinking and service design

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Five Tips for Building a Strong Social Brand

Five Tips for Building a Strong Social Brand | Designing  service | Scoop.it

At Simplify360, we are neither looking for quick revenue nor looking for a quick exit. So we build a strategy that builds a strong brand.


Via massimo facchinetti, ThePinkSalmon
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5 Tech Trends You Can't Afford to Ignore

5 Tech Trends You Can't Afford to Ignore | Designing  service | Scoop.it
Silicon Valley was aflutter this week with Mary Meeker's bold new report on Internet trends. Here's what you missed.
Via Roger Francis, HR Trend Institute
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How can Service Design help poverty reduction? - amiadesigner

How can Service Design help poverty reduction? - amiadesigner | Designing  service | Scoop.it
Cultural differences and long-term thinking In order to understand more about the methods we use on our quest, how they can help us find out what design en entrepreneurship really [...]...
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DESIS + SDN Service Design Performances with Doblin, Continuum

DESIS + SDN Service Design Performances with Doblin, Continuum | Designing  service | Scoop.it
The School of Design Strategies is an experimental educational environment configured to advance innovative approaches to design and business education in the evolving context of cities, services, and ecosystems.
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To Unleash Employee Engagement “Make It Personal ...

To Unleash Employee Engagement “Make It Personal ... | Designing  service | Scoop.it
Our sales and marketing departments have taken individual customer information to a new level to revolutionize customer intimacy and develop more emotional connections with customers. It's time for us as business leaders to take that same ...
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Research Where Your Channels Cross | UX Magazine

Research Where Your Channels Cross | UX Magazine | Designing  service | Scoop.it
Research Where Your Channels Cross: Cross-channel user experience describes what happens when a customer beg...
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Effective e-commerce: making the most of your time with the customer - Econsultancy (blog)

Effective e-commerce: making the most of your time with the customer - Econsultancy (blog) | Designing  service | Scoop.it
Customer experience is now the real differentiator.
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Real-Time Context is the Heart of Customer Experience Management - CMSWire

Real-Time Context is the Heart of Customer Experience Management - CMSWire | Designing  service | Scoop.it
It's no secret that Web Content Management solutions are positioning themselves around the ideas of “experience” and “engagement.” Look at most WCM vendors' Websites —...
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UX Marketplace - Buy and Sell User Experience Design Objects

UX Marketplace - Buy and Sell User Experience Design Objects | Designing  service | Scoop.it
UX Marketplace - Buy and Sell User Experience Design Objects...

Via Alexis Brantes
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Are Relationships Vital To Business Growth?

Are Relationships Vital To Business Growth? | Designing  service | Scoop.it

Relationships are the cornerstone of a new era of people-to-people businesses

 

All business relationships, both internal and external, are interconnected. In terms of the whole company, you could no more separate the parts than you could separate a stem from a flower–the whole plant clearly needs both parts. The quality of relationships is a very real asset of the business. The learning, generation of knowledge, improvements and innovations that result from good relationships all contribute to the bottom line.


Via Anita Windisman
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Customers Defect Rather Than Battle Companies That Disappoint

Customers Defect Rather Than Battle Companies That Disappoint | Designing  service | Scoop.it

"A survey of more than 12,000 customers in 32 countries found that 85 percent of customers could have been persuaded to stay with a company if the company had acted differently. Two-thirds of them (67 percent) said they would have stayed if their customer service issue had been resolved during their first contact. The survey was conducted by Accenture, a management consulting, technology services and outsourcing company."


Via Metrinomics
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How to find out about the usability of your web site using a survey...

Workshop at UX Cambridge 2012 led by Caroline Jarrett.
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