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Designing design thinking driven operations
I blog about strategic and tactical service design and management.<br><br>Trying to explore how service design practices develop.<br><br>With a focus in developing strong conceptual work, supporting design decisions on research and enabling readers to create conversations with clients, colleagues and customers.<br><br>I also aim to support senior managers and professionals to reflect and improve their practices.
Curated by Fred Zimny
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The social side of strategy - McKinsey Quarterly - Strategy - Strategy in Practice

The social side of strategy - McKinsey Quarterly - Strategy - Strategy in Practice | Designing design thinking driven operations | Scoop.it
Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them? A McKinsey Quarterly Strategy article.
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How B2B Marketers Are Scoring Big With Social Media #Infographic

How B2B Marketers Are Scoring Big With Social Media #Infographic | Designing design thinking driven operations | Scoop.it

The results of Social Media Examiner's fourth annual Social Media Marketing Industry Report - http://bit.ly/HhLYAS [pdf] are in.

 

The survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so.

 

The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts.

 

Marketo - http://bit.ly/HkUsDe - partnered with ColumnFive - http://bit.ly/HflNxk - and created an Infographic to display the key findings in the report including; what social networks marketers will focus on in the future, the top benefits of social media marketing, the most used social media tools and more.

 

By Jason Millerhttp://bit.ly/HkUsDe 

Sourcehttp://bit.ly/KwHElF 


Via maxOz
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John van den Brink's comment, June 6, 2012 9:42 AM
Thank you Michele for another great post!
maxOz's comment, June 6, 2012 10:03 AM
John my pleasure, xxx
maxOz's comment, June 10, 2012 7:22 AM
Alessio, Thank You, Hope you are having a nice weekend xxx
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The Science Of Marketing

The Science Of Marketing | Designing design thinking driven operations | Scoop.it

"On a canvas of 95 text characters, tiny changes had massive effects – clever capitalization and site links increased engagement rate by three or four times. Plurals outperformed singular keyword nouns. The list of minute changes was endless, and even the tiniest one had significant impact when multiplied across millions of users. Then, everything I learned in the cost-effective medium of text ads, we carried over into our display, video and eventually offline channels. Refining the science of our marketing at the text ad level allowed us to avoid costly mistakes in less measurable channels with far more variables – background color, logo size, color matching, vocal tone, billboard angle, oh my!"


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Not Just Pretty: Building Emotion Into Your Websites - The Usabilla Blog

Not Just Pretty: Building Emotion Into Your Websites - The Usabilla Blog | Designing design thinking driven operations | Scoop.it

This article was originally and in full length published on Smashing Magazine.


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Global Leaders - 5 Ways Social Media Is Revolutionizing Talent Acquisition

Global Leaders - 5 Ways Social Media Is Revolutionizing Talent Acquisition | Designing design thinking driven operations | Scoop.it
Does your company recruit talent via social media?
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Is Something Wrong With the Way We Work?

Is Something Wrong With the Way We Work? | Designing design thinking driven operations | Scoop.it
Published:June 6, 2012Author:James Heskett
This month's topic was triggered in part by the information (not fact-checked) that in several European countries where vacations are mandated, most employees take their prescribed amounts of time off.
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Technology Changes, People Don’t … as Quickly

Technology Changes, People Don’t … as Quickly | Designing design thinking driven operations | Scoop.it
After 13 years in corporate America (and one very bad flight for this 1.5 million mile flyer), I realized that I needed to make some signifi...

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Using Scientific Knowledge to Bring Structure to Design Problems | UX Magazine

Using Scientific Knowledge to Bring Structure to Design Problems | UX Magazine | Designing design thinking driven operations | Scoop.it
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Social is Changing Everything - Here's What You Need to Know

Social is Changing Everything - Here's What You Need to Know | Designing design thinking driven operations | Scoop.it

I selected this piece written by Jay Deragon because his insights and suggesgtions are like a beacon in the chaos of change.  This piece is no exception. Tto paraphrase:

 

Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.

 

Here's what caught my attention:

 

**The evolution of the web is accelerating with new tools, new discoveries and the subsequent market dynamics effected by these changes.

 

**As more and more conversations begin to impact business models, market relations and the supply and demand equations the more traditional mind sets try and fit these changes into the old box.

 

 

**Most executives are totally disconnected from the dynamics created by all things social.

 

**Yet the same executives expect their managers to come up with a plan to use this thing called social media.

 

**If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new

 

**it only addresses all things social in context to what they know

 

**What they know is not what they need to know.

 

Takeaways:

 

**the plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers

 

**Guy Kawasaki says: "Don't plan social media just do it!"

 

**Doc Searle wrote The Cluetrain Manifesto 

which Jay refers to in this piece, I highly recommend it, it's like a roadmap for everything discussed in this article.

 

Curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"

 

Feel free to visit my other topic: "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/LnyFU1]


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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
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Being Invisible Can Help Your Career

Being Invisible Can Help Your Career | Designing design thinking driven operations | Scoop.it
When Clay Christensen, his son Matt, and I first launched Rose Park Advisors, we considered bringing on investors at the GP (general partner) level.
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Sofia Design Week 2012: The Light and Time, Recycled Design from New Bulgarian University

Sofia Design Week 2012: The Light and Time, Recycled Design from New Bulgarian University | Designing design thinking driven operations | Scoop.it
Reporting by Temenouzhka Zaharieva. Images by Dimitar Dimitrov.
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Building the collaborative enterprise

Building the collaborative enterprise | Designing design thinking driven operations | Scoop.it

"Tools that support social business initiatives fit into several different software categories / markets. Social business is a very broad term that includes all the enterprise social activities, internal and external. I find that often people understand a single perspective on social, often based on their role or personal experience with some of the tools. A customer support manager thinks of social in the context of customers while others might immediately think of collaboration or ideasourcing. We published an IDC social taxonomy last year to try and capture all of the different social markets, mostly so we could count revenue (it is what we do after all), but also to try and make it easier to communicate about social in the enterprise. I was thinking about this taxonomy after having a particularly difficult time explaining social business to someone the other day. It's detailed and fairly complex, which is necessary, but it makes it hard sometimes to help people see the different opportunities in their own businesses. We also have published some specific business processes that can be "socialized", which seems to help make it clearer. I just recently finished a white paper for VMware (Socialcast) on enterprise social networks (ESN) that stimulated some thinking about social business and particularly around the tools that are emerging to support the collaborative enterprise. I'm starting to see some broader patterns that associate different social business processes into a few categories like ESN."


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Innovation Is a Discipline, Not a Cliché

Innovation Is a Discipline, Not a Cliché | Designing design thinking driven operations | Scoop.it

The first misconception is that innovation and creativity are the same things.

The second misconception is that only a select group of people should drive a company's innovation activities.

The third misconception is that innovation is all about "big bangs.


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Customer Experience: A Personal Insight Into People and Organisations (Part I) | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

Customer Experience: A Personal Insight Into People and Organisations (Part I) | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Designing design thinking driven operations | Scoop.it
Over the last four weeks or so I have touched and been touched by the ‘medical system’ in the UK – in particular my doctor’s medical practice...
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5 Reasons You Should Measure Social Media Return on Investment | Social Media Examiner

5 Reasons You Should Measure Social Media Return on Investment | Social Media Examiner | Designing design thinking driven operations | Scoop.it
Social Media ROI: read this to understand why you need to know the value social media brings to your business.

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CRM in a Faceless World

CRM in a Faceless World | Designing design thinking driven operations | Scoop.it
Salesforce.com announced it was buying Buddy Media for nearly $700 million on Monday. In any discussion, that's a lot of money, maybe more than Salesforce has yet spent on any acquisition. What's going on?
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Front End of Innovation 2012 Recap: What Does it Take to Innovate? 7 Principles

Front End of Innovation 2012 Recap: What Does it Take to Innovate? 7 Principles | Designing design thinking driven operations | Scoop.it
"Innovators: People with disruptive world-class ideas, technologies, or programs that show great promise in making tangible and impactful progress for society in...key...areas." -- Diane Powell, NASA Over the course of the FEI 2012 Conference,...
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mitdeloitte-importance-social-software-to-orgs-june2012.jpg

mitdeloitte-importance-social-software-to-orgs-june2012.jpg | Designing design thinking driven operations | Scoop.it
mitdeloitte-importance-social-software-to-orgs-june2012.jpg. Marketing data repository.
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15 Informative 2012 Marketing Infographics | pamorama

15 Informative 2012 Marketing Infographics | pamorama | Designing design thinking driven operations | Scoop.it
Here are 15 infographics for 2012 that excel at presenting data to marketers.

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Getting Closer To The Customer [Infographic]

Getting Closer To The Customer [Infographic] | Designing design thinking driven operations | Scoop.it
Retailers have numerous opportunities to engage with customers, to provide information, answer questions and respond to complaints. To date, a large percentage (44%) of companies have left customer...
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6 Best Practices For Your Mobile Strategy

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Should companies drive their traffic to Facebook?

Should companies drive their traffic to Facebook? | Designing design thinking driven operations | Scoop.it
Social networks like Facebook seemingly have a vast, ready-made audience for businesses to do just about whatever they need.
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What Captures Your Attention Controls Your Life

What Captures Your Attention Controls Your Life | Designing design thinking driven operations | Scoop.it
A few years ago, DisneyWorld executives were wondering what most captured the attention of toddlers and infants at their theme park and hotels in Orlando, Florida.
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Design Manifesto 2012 | Design Sojourn

Design Manifesto 2012 | Design Sojourn | Designing design thinking driven operations | Scoop.it
Strategies for Good Industrial Design and Design Leadership...
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