Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Build An Adaptive Customer Experience Ecosystem | Forrester Blogs

Build An Adaptive Customer Experience Ecosystem | Forrester Blogs | Designing  service | Scoop.it
Customer Experience should be adaptive. A great blog from Forrester http://t.co/Vy26f88Y
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10 ways to communicate a brand effectively | Feature | Computer Arts magazine

10 ways to communicate a brand effectively | Feature | Computer Arts magazine | Designing  service | Scoop.it
Delight your clients with engaging brands that hit all the sweet spots, with our ten pro tips

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Infographic Shows Small Businesses Plan to Spend More Time on Social Media

Infographic Shows Small Businesses Plan to Spend More Time on Social Media | Designing  service | Scoop.it

It has finally sunk in to a lot of small business owners that social media is the way of the future.

Many small businesses have less than 5 employees. Which means the owner has to wear  a lot of different hats. However, according to a recent Aweber survey, more small business owners are increasing their time on social media sites for 2013.


Why is that? Well, it is a great way to get the word out  about your brand.

 

And  most of the marketing on social media  can be done for free.

 

Take  a look at this  infographic to see the results of Aweber’s  survey. This infographic shows what small business owners think business will look like in 2013. Also, it gives you a good idea of where they are spending their time and money.


Via paulgreen
Fred Zimny's insight:

Optimism is in the air!

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3 Challenges Implementing Lean UX in the Enterprise | Perception Is The Experience

@overlapassoc - cool #Lean + Design thinking AND Lean + #UX MT @TriKro: 3 Challenges Implementing #LeanUX http://t.co/tnfrlL5R
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HP – A Model For Social Media Customer Experience

It’s hard to believe that even today, there are companies who are afraid of being on social media. Their main fear – what will happen if someone complains? Let me tell you something &#8...
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The four Ps of Personalisation

One to one marketing is back. And this time it’s personal.
Fred Zimny's insight:

Persuavive design is another important element

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In Service Cultures, "What You Manage Is What You Get"

In Service Cultures, "What You Manage Is What You Get" | Designing  service | Scoop.it
How often have you experienced unfriendly or grumpy service on an airline, in a restaurant, or in another service environment? Quite a few times, I imagine. In the vast majority of cases, I would
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The Strategic Plan is Dead. Long Live Strategy

The Strategic Plan is Dead. Long Live Strategy | Designing  service | Scoop.it

Take a moment and read these two words: strategic plan.

 

Now close your eyes and picture one. If what comes up is a thick binder, gathering dust on a shelf next to other thick binders from five and ten years past, you’re not alone. We believe that a better understanding of the history of strategy and what caused the demise of binder-bound strategic planning can point the way to re-inventing strategy for the world we live in today.

 

It is important to remember that strategy’s roots are military. Military strategy focuses on setting objectives, collecting intelligence, and then using that intelligence to make informed decisions about how to achieve your objectives - take that hill, cut this supply line.


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Q&A with Roger Dooley, author of 'Brainfluence: 100 Ways to ...

Q&A with Roger Dooley, author of 'Brainfluence: 100 Ways to ... | Designing  service | Scoop.it
Dooley, who is founder of Dooley Direct, a marketing consultancy, talked about the impact of different types of sensory marketing experiences on consumers' brains. What is neuromarketing, and how does it relate to the ...

Via Laurence Body
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I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic | Designing  service | Scoop.it
Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns.
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Pedro Barbosa's curator insight, January 11, 2013 8:43 AM

Psicographic and not demographic. That´s the trend

 

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com
 

 

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Collaboration is the New Competition

Collaboration is the New Competition | Designing  service | Scoop.it
Five ways to drive large-scale social change by working cooperatively.
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Bank Marketing Strategy: Banking Leaders Predict Major 2013 Trends

Bank Marketing Strategy: Banking Leaders Predict Major 2013 Trends | Designing  service | Scoop.it

Trying to predict what is going to happen in the banking industry is like trying to predict tomorrow's weather. While you may get the forecast right, it could be more a case of luck than skill. And what you see today could quickly change tomorrow.


Via beyondthearc
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beyondthearc's curator insight, January 10, 2013 7:46 PM

What challenges, and opportunities, face the banking industry in the year ahead?  Great perspectives from industry thought leaders courtesy of Jim Marous of New Control.

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Game-based Design Can Boost Customer Engagement

Game-based Design Can Boost Customer Engagement | Designing  service | Scoop.it

Via Sebastian Thielke
Fred Zimny's insight:

A game based design might contribute to the growth of an access economy.One does not need to own to get engaged!

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Get Your Content Strategy Out of the Drawer with Governance | UX Magazine

Get Your Content Strategy Out of the Drawer with Governance | UX Magazine | Designing  service | Scoop.it

Via paulo oliveira
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10 brilliant examples of #responsive design in #ecommerce

10 brilliant examples of #responsive design in #ecommerce | Designing  service | Scoop.it

There is no longer a debate over whether online retailers need a mobile site, as consumer demand dictates that brands need to optimised for small screens.

However there are still several different options facing brands that want to create a mobile optimised site.

 

Responsive design is seen by many as being the future of web design, and we previously looked at 11 gorgeous examples of the technology and asked several experts whether site owners need to adopt it.

But the examples we’ve seen suggest that responsive design is currently more popular among design agencies and artists, while major ecommerce retailers have been slow on the uptake...


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What Happened to Customer Service? - NBC 5 Dallas-Fort Worth

When you're buying goods and services, sometimes things can go horribly wrong or even just a little wrong. The computer you bought doesn't work.

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The Game Of Customer Experience | Voxgen

The Game Of Customer Experience | Voxgen | Designing  service | Scoop.it

Via Wally Brill
Fred Zimny's insight:

Games have become serious business.....

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Wally Brill's curator insight, January 11, 2013 1:07 PM

A little game to inspire thoughts around good and bad customer experiences over the phone. Suggest you watch the presentation full screen!

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Tip for 2013–Replace Innovation with Design Thinking

Replace / augment innovation w/ design thinking in strategy. It applies pervasively across the organization. Design thinking is better than innovation alone
Fred Zimny's insight:

Not limited to 2013

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How Local Search Will Evolve in 2013 [6 Predictions]

How Local Search Will Evolve in 2013 [6 Predictions] | Designing  service | Scoop.it
6 predictions about the future of local search in 2013, from SEOmoz's Director of Local Search Strategy David Mihm.
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What’s Mine is Yours: The Rise of Collaborative Consumption

What’s Mine is Yours: The Rise of Collaborative Consumption | Designing  service | Scoop.it
What’s Mine Is Yours: The Rise of Collaborative Consumption

Via Valerio Sandri
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A.k.a. access economy

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Service design case study - Service Innovation & Design

Service design case study - Service Innovation & Design | Designing  service | Scoop.it
Author: Tuomas Suominen, tuomas.suominen@kaakelikeskus.fi In this blog post, I present how you can turn your customers challenges into new service offerings. The most crucial thing is to gather as much information as you ...

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What Is Pervasive Strategy

What Is Pervasive Strategy | Designing  service | Scoop.it
In the context of business, pervasive strategy is defined in terms of a shared plan, a leadership approach, and a set of methods.
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Dirk Schneckenberg's Copy of Design Thinking: An Overview given for PhD students at IOWA state

Presented 11/13/10 to ed leadership PhD students at Iowa State. Content credits to Corey Ford & Adam Royalty for the Stanford d.school K12 Lab wiki, Tim Brown for his TED talk, and Larry Leifer for 6 years of mentorship & inspiration.

Via Dirk Schneckenberg, Patrizia Bertini
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Dirk Schneckenberg's curator insight, January 10, 2013 12:43 PM

Design Thinking entering into research interest

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Want to Recession-Proof Yourself? Join the Creative Class - Forbes

Want to Recession-Proof Yourself? Join the Creative Class - Forbes | Designing  service | Scoop.it
Fred Zimny's insight:

Creative class is not limited to artist. Maybe title should be networked knowledge worker???

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