Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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7 Design Principles, Inspired By Zen Wisdom

7 Design Principles, Inspired By Zen Wisdom | Designing  service | Scoop.it
One of the best-known photographs of the late Steve Jobs pictures him sitting in the middle of the living room of his Los Altos house, circa 1982. There isn’t much in the room, save an audio system and a Tiffany lamp.
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Are Men and Women Using Mobile Apps Differently? | Gadget Lab | Wired.com

Are Men and Women Using Mobile Apps Differently? | Gadget Lab | Wired.com | Designing  service | Scoop.it
Do men and women have appreciably different tastes in apps?

Via Marylene Delbourg-Delphis
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Lean Analytics

Slides from the first Startup Metrics Meetup in Toronto in March 2013

Via Mario K. Sakata
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Mario K. Sakata's curator insight, April 13, 2013 12:06 AM

Analytics is the measurement of movement towards your business goals.

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Inside IBM’s Social Content Strategy

Inside IBM’s Social Content Strategy | Designing  service | Scoop.it
IBM's been thinking socially for more than 20 years now.

Via paulo oliveira
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SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords | SEO Evolution Blog

SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords | SEO Evolution Blog | Designing  service | Scoop.it
Don't fixate on keyword position. Focusing on the discovery of highly converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier SEO...
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Five Signs you Need a CRM

Five Signs you Need a CRM | Designing  service | Scoop.it
If you’re a small business owner who still hasn’t adopted a customer relationship management (CRM) system, then you’re falling behind. You need a CRM. (Is Your Sales Pipeline Dry?
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Future Perfect: The Case For Progress In A Networked Age: Amazon.co.uk: Steven Johnson: Books

Future Perfect: The Case For Progress In A Networked Age

~ Steven Johnson (author) More about this product
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Future Perfect: The Case For Progress In A Networked Age: Amazon.co.uk: Steven Johnson: Books (@heeeelp_me also recommend this book - http://t.co/k6JNkQsyhp)...
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Design Thinking Reshapes EA For Dynamic Business | Forrester Blogs

Design Thinking Reshapes EA For Dynamic Business | Forrester Blogs | Designing  service | Scoop.it
RT @forrester: Design thinking reshapes EA. @passion4process says designers & architects must collaborate to deliver CX. http://t.co/CvlpuGWXaO #ForrForum
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The Guiding Principles of Your Customer Experience

The Guiding Principles of Your Customer Experience | Designing  service | Scoop.it
Everybody has a customer experience. RadioShack has a customer experience, United Airlines has a customer experience, and your local grocery store has a customer experience.
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The role of expertise in information design problem-solving

The role of expertise in information design problem-solving | Designing  service | Scoop.it
In a previous post I provided an overview of 10 key factors involved in the way information designers solve problems, this post gives a more detailed explanation of how some of those factors, parti...

Via Rosário Durão
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The Coming C-Change in Customer Relationships

The Coming C-Change in Customer Relationships | Designing  service | Scoop.it
When was the last time you researched customer segmentation for your business? When was the last time you mapped your customer’s decision journey?
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Tailoring Customer Service and Support to Different Personalities

Tailoring Customer Service and Support to Different Personalities | Designing  service | Scoop.it
Fess up, now! There some customers you just love to talk to and others that you can’t wait to get off the line, right?
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Voices on Society: The art and science of delivery

Voices on Society: The art and science of delivery | Designing  service | Scoop.it
Delivery is a daunting challenge in the social sector today.
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A Marketer's Guide to Understanding Statistical Significance

A Marketer's Guide to Understanding Statistical Significance | Designing  service | Scoop.it
Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before.

Via malek
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malek's curator insight, April 12, 2013 5:20 PM

Understanding the underlying calculations also helps you explain why your results might be significant to people who aren't already familiar with statistics.

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Making sure your emails are read by your customers - the era of mobile internet - JulienRio.com

Making sure your emails are read by your customers - the era of mobile internet - JulienRio.com | Designing  service | Scoop.it
Most of your daily communications with your visitors and customers is based on emails. When it comes to promotion, information, offers, problems and conflicts solving, the most common method of communication is the electronic mail.

Via Julien Rio
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Solving business problems with game-based design

Solving business problems with game-based design | Designing  service | Scoop.it
This issue of the Technology Forecast examines the wide range of video game design techniques that can be used in non-game environments for business benefit.
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Conran calls for integration of design thinking into innovation processes - Businessandleadership.com

Conran calls for integration of design thinking into innovation processes - Businessandleadership.com | Designing  service | Scoop.it
Businessandleadership.com Conran calls for integration of design thinking into innovation processes Businessandleadership.com “To do this, 'design thinking' needs to be integrated at the very beginning of the innovation journey in order to create...
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4 Underlying Attitudes of the Master Entrepreneur

4 Underlying Attitudes of the Master Entrepreneur | Designing  service | Scoop.it
Master entrepreneur is a way of life and therefore an attitude.
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Localized and personalized top 2013 customer experience trends

Localized and personalized top 2013 customer experience trends | Designing  service | Scoop.it
Empathica Inc., a provider of Customer Experience Management (CEM) solutions to restaurants and other industries, predicts that 2013 will be a pivotal year for improving customer relationships.
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Female Entrepreneurialism Is A Journey Into The Unknown | NEXT Berlin

Female Entrepreneurialism Is A Journey Into The Unknown | NEXT Berlin | Designing  service | Scoop.it
Being an entrepreneur, especially one dealing with new technologies and future business models, may often in itself seem as a journey into an unknown territory.
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Q&A: Why the Future of Business is Shared Experiences - Brian Solis

Q&A: Why the Future of Business is Shared Experiences - Brian Solis | Designing  service | Scoop.it
What's the future of business? We think it's shared customer experience: http://t.co/y249UAt84f via @JeffAshcrof and @TheSocialCMO
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2013 Social Media Trends and Your Business | Heidi Cohen

2013 Social Media Trends and Your Business | Heidi Cohen | Designing  service | Scoop.it
Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments.


As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.


Via John van den Brink
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World | Que

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World | Que | Designing  service | Scoop.it
Today, most organizations are gathering enormous amounts of digital data, from more sources than ever before. The challenge is to transform that data into actionable, profitable knowledge.
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OK, now I'm convinced Facebook is trying to be creepy

OK, now I'm convinced Facebook is <em>trying</em> to be creepy | Designing  service | Scoop.it
Is Facebook serious with its new partner categories advertising program? Somehow, using offline data to target ads seems like a stretch for a company already facing a privacy backlash and that has such rich data to mine from inside its own platform.
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Why The Future Of Innovation Is In Ideas, Not Products | Fast Company | Business + Innovation

Why The Future Of Innovation Is In Ideas, Not Products | Fast Company | Business + Innovation | Designing  service | Scoop.it
Sure Apple tops mostinnovative lists time and again. But the greatest innovations can't always be held in your hand or slipped in a pocket.
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