Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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April 18, 2013 - Design Thinking | Thoughts by Tim Brown

April 18, 2013 - Design Thinking | Thoughts by Tim Brown | Designing  service | Scoop.it
The Powers of Ten by Charles and Ray Eames is a wonderful reminder of one of the most important principles in design—reframing the question.
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Getting Insight Into Your Userbase | Inside Intercom

Getting Insight Into Your Userbase | Inside Intercom | Designing  service | Scoop.it

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ukituki's curator insight, April 21, 2013 2:29 PM

There are 3 types of data that every product manager or application owner should have easy access to: User Activity, Product Usage, and Revenue.

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Customers 1st: How to ask for ideas from your customers. The Top 20 Customer Experience Management (CEM) Software Technologies

Customers 1st: How to ask for ideas from your customers. The Top 20 Customer Experience Management (CEM) Software Technologies | Designing  service | Scoop.it
RT @shulkin: The Top 20 #CEM software choices. Why is Customer Experience Management important to the innovation inclined? http://t.co/Bq6Ur3vMJy #VOC
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10 ways to... Encourage creative thinking

10 ways to... Encourage creative thinking | Designing  service | Scoop.it

Creating a culture in which all employees are actively encouraged to put ideas forward can help your firm innovate. But how do you get the best from people and encourage them to be at their most creative?


~ Stress the importance of creativity. Ensure all your staff know that you want to hear their ideas. Unless they understand how innovating your business processes can keep your firm competitive, your efforts at encouraging creative thinking risk falling flat.

 

~ Make time for brainstorming. Allocate time for new ideas to emerge. For example, set aside a slot at the end of meetings for brainstorming, hold regular group workshops and arrange team days out. You should also give individuals the space to reflect privately on their work if you think they need it.


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paulgreen's curator insight, April 21, 2013 6:52 AM

Innovation and creativity within your business will keep you ahead of the competition - if you're not doing it, they might be!

Danielle Gillespie's curator insight, August 26, 2014 6:52 AM

Creative thinking leads to creative ideas, here are some tips to get your juices flowing @ashali89

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How mobile, BYOD, and younger workers are reinventing IT

How mobile, BYOD, and younger workers are reinventing IT | Designing  service | Scoop.it
IT departments and the duties of their staff haven't changed much in recent years.

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How Analytics Can Transform Business Models | MIT Sloan Management Review

How Analytics Can Transform Business Models | MIT Sloan Management Review | Designing  service | Scoop.it
There are 52 million Latinos in the United States, with $1.5 trillion of purchasing power.who is justin timberlake dating (How #Analytics Can Transform Business Models http://t.co/lTMjhnkL2y via ...
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Building Resilience - Harvard Business Review

Building Resilience - Harvard Business Review | Designing  service | Scoop.it

(Optimism is key. Optimism from Leaders, is Paramount.

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jenscomar's curator insight, June 17, 2013 8:13 PM

Learned helplessness.  Optimism. What doesn't kill you makes you stronger.

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What the laptop can learn from the tablet (and why it better do it soon) | Digital Trends

What the laptop can learn from the tablet (and why it better do it soon) | Digital Trends | Designing  service | Scoop.it
Tablets have grown into a fierce competitor for traditional PCs. Laptops must learn the lessons taught by tablets to fight back their cheaper tablet rivals.
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The Multi-Screen Integrated Customer Experience

The Multi-Screen Integrated Customer Experience | Designing  service | Scoop.it
Always-on consumers expect websites that meet their needs regardless of the devices they’re using. Otherwise, visitors will go to competitors that offer better experiences on desktops, smartphones,...
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The digital future of retail - Retail Customer Experience

The digital future of retail - Retail Customer Experience | Designing  service | Scoop.it
The digital future of retail
Retail Customer Experience
Based on clues we can see all around us, it is my belief that retail, as we've known it for at least the last two millennia, is coming to an end.
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How the End of the Traditional Workplace Is Changing Our Cities

How the End of the Traditional Workplace Is Changing Our Cities | Designing  service | Scoop.it
The rise of smart phones and WiFi mean we can now work from anywhere. Should that turn the entire built environment into an office?
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Dolly Bhasin 's curator insight, April 20, 2013 11:54 PM

A great insight - town planners please take note

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HOWTO Map Customer Journeys | Customer Experien...

HOWTO Map Customer Journeys | Customer Experien... | Designing  service | Scoop.it
David Williams, CEO HOWTOEXPERIENCE, shares Customer Journey Mapping Definitions, Hints, Tips and Gotcha's. He also discusses how to rapidly accelerate customer experience improvement using the X-ccelerate Framework.
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Consumerization Revisited: Why Aesthetics Matter - Smart Data Collective

Consumerization Revisited: Why Aesthetics Matter - Smart Data Collective | Designing  service | Scoop.it
Consumerization Revisited: Why Aesthetics Matter
Smart Data Collective
The opposite means a less focused outcome.
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Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead @ FolioMag.com

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead @ FolioMag.com | Designing  service | Scoop.it
Content marketing has radically changed perception between client and publisher.

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Designing  service | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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A wakeup call for the app economy -- mobile consumers want privacy

A wakeup call for the app economy -- mobile consumers want privacy | Designing  service | Scoop.it
User data has fueled the growth of apps in the mobile economy. Instead of buying digital goods, we are increasingly exchanging them for our personal information, such as our names, email addresses,...
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Mind the Gap: What’s Missing During the Customer’s Journey | CustomerThink

Mind the Gap: What’s Missing During the Customer’s Journey | CustomerThink | Designing  service | Scoop.it

Marketing spends a lot of time understanding the target market - researching, listening and learning. We create buyer personas to build messages that resonate with individuals to educate our prospects and customers, making them aware of our unique ability to solve their pain and make their lives better. They become engaged, and want more - so they talk to a sales rep.


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Collaboration is the future competition

Collaboration is the future competition | Designing  service | Scoop.it
Competition is good and indeed essential; but as long as it is healthy. Unhealthy competition creates financial turmoil, job losses and even recessions and economic downturns. Usually, when individ...
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Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies): Colin Ware: 9780123708960: Amazon.com: Books

Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies)

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Visual Thinking: for Design (Morgan Kaufmann Series in Interactive Technologies) [Colin Ware] on Amazon.com. *FREE* super saver shipping on qualifying offers.
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Sunday Morning Disruptive Technology - Crowdfunding increases 240%

Sunday Morning Disruptive Technology - Crowdfunding increases 240% | Designing  service | Scoop.it
Crowdfunding has been around for a few years now, but an article from co-exist has opened up my eyes as to the size and spread of the market. "Crowdfunding is booming. More than 1 million campaigns...
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» How to make your marketing consistent Dynamic Business

» How to make your marketing consistent Dynamic Business | Designing  service | Scoop.it
How to make your marketing consistent (How To Make Your Marketing Consistent via @DynamicBusiness http://t.co/i2GISE8D7B #marketing)
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Ultimate Guide to Funnel Optimization

Digital Intent partner Sean Johnson discusses tactics and strategies for optimizing each stage of the customer development funnel. To learn more about Digital

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Robert Scoble will wear his glasses | NEXT Berlin

Robert Scoble will wear his glasses | NEXT Berlin | Designing  service | Scoop.it
Tech blogger, innovation enthusiast and start-up advisor Robert Scoble will moderate the Context Session at NEXT Berlin where he will give many insights from his research on wearable computers while wearing his very own Google Glass - one of the first...
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How to Deliver Patient-Centered Care: Learn from Service Industries

How to Deliver Patient-Centered Care: Learn from Service Industries | Designing  service | Scoop.it
Tailoring care to patients' unique needs can improve quality and reduce costs, but many providers don't know how to do it. (Interesting!!
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