Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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Designing for 'Jay-Customers', 'Negative Personas', and Service Abuse

Designing for 'Jay-Customers', 'Negative Personas', and Service Abuse | Designing  service | Scoop.it
Reading this article, I realized that service designers, myself included, often design optimistically-- that is to say, we design for all kinds of users, but we assume that whatever their needs and motivations are, they have good intentions overall.
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The Four Orders of Benefits for Calculating Social ROI

The Four Orders of Benefits for Calculating Social ROI | Designing  service | Scoop.it
With each generation, the value of social media activity has slowly shifted from a purely personal value proposition to one where online branding, network quality and broadcast have become increasingly important.
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Afelio Padilla's curator insight, July 19, 2013 2:28 PM

A little bit qualitative, but interesting approach.

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IT Cannot Be Only the CIO's Responsibility

IT Cannot Be Only the CIO's Responsibility | Designing  service | Scoop.it
Decisions about IT require the involvement of the whole C-suite.
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Quality not quantity

Quality not quantity | Designing  service | Scoop.it
A new way to measure innovationMANY attempts to rank countries by their susceptibility to, and achievements in, innovation fall flat. Places like Switzerland come...
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Afelio Padilla's curator insight, July 19, 2013 2:24 PM

In my opinion, the amount is the breeding ground of quality, rather than as two separate and distinct concepts.

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How to Design Your Content Strategy in 12 Steps

How to Design Your Content Strategy in 12 Steps | Designing  service | Scoop.it
Designing your own content strategy is one of the most enjoyable, useful and essential tasks of a content professional. It proves your added value, involves your manager in your activities and improves cooperation with your co-workers..
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Psychological Marketing

Psychological Marketing | Designing  service | Scoop.it
Psychological Marketing is Marketing that is in sync with how brains are wired

Via zendreamer
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Should Designers Fear Design-Thinking MBAs?

What every designer and every designthinker should know about their limits according to Continuums Brian Gillespie. (RT @fdegouzon: Should Designers Fear Design-Thinking MBAs?
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Socialize Your Customer Experience In Three Steps

Socialize Your Customer Experience In Three Steps | Designing  service | Scoop.it
As many as 46% of consumers say they don’t believe brands are acting on the feedback they provide across channels, according to recent research from Empathica.
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Communicating Change: What People Want To Hear And What They Need To See

Communicating Change: What People Want To Hear And What They Need To See | Designing  service | Scoop.it
When developing your change communication strategy, you need to tell people what they really want to hear. You also need to look like you believe it!

Via David Hain
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David Hain's curator insight, July 19, 2013 3:05 AM

In the end of the day, they are loooking at you and asking themselves "Do I buy it?"

donhornsby's curator insight, July 19, 2013 7:58 AM

When developing your change communication strategy, it’s great advice to tell people what they really want to hear. Just remember to look like you believe it!

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Why Local is the Future of Commerce | Street Fight

Why Local is the Future of Commerce | Street Fight | Designing  service | Scoop.it
... to emerge. The transformation began in search, but companies have since started to rethink the way we buy and retrieve these goods and services as well as the way businesses reward, and retain, past customers, creating a coordinated stack , to...
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Cut through B2B noise with effective storytelling [infographic] | Alltop

Cut through B2B noise with effective storytelling [infographic] | Alltop | Designing  service | Scoop.it

How do you make the voice of your business heard over the din online? By telling your story.  Take a look at the full infographic to see the process broken down into five easy steps:

1. show, don't tell

2. make sure your message doesn't get skimmed

3. manage information for your audience

4. don't let your brand get lost in marketing overload

5. don't let your information get lost in different places


Via Kim Zinke (aka Gimli Goose), Avil Beckford, Kevin Watson, Roy Sheneman, PhD
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Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like it Samuel!
Bad Spoon's curator insight, July 26, 2013 1:59 AM

Les avantages du storytelling dans un environnement marketing B2B surchargé, sous la forme d'une infographie

Grondin Samuel's curator insight, July 26, 2013 2:57 AM
Comment faites-vous la voix de votre entreprise entendu dans le vacarme en ligne? En racontant votre histoire. Jetez un oeil à la pleine infographie pour voir le processus décomposé en cinq étapes faciles:

1. montrer, ne pas dire

2. assurez-vous que votre message ne soit pas écrémé

3. gérer les informations pour votre auditoire

4. ne laissez pas votre marque se perdre dans la surcharge de commercialisation

5. ne laissez pas vos informations se perdre dans des endroits différents
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What Are the Experts Reading This Summer?

What Are the Experts Reading This Summer? | Designing  service | Scoop.it
For a special summer treat as many head off to the beach, lake, or (in the case of our friend Jim Keenan — a ski trip!
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Top 10 ways to improve digital experiences - report

Top 10 ways to improve digital experiences - report | Designing  service | Scoop.it
Kerry Bodine explains how to improve the digital customer experience across multiple touchpoints including websites, mobile phones and tablets (RT @GSDH_news: 10 ways to improve digital experience #digitalmarketing
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The Experience Comes From The Detail

The Experience Comes From The Detail | Designing  service | Scoop.it
There is an old saying “retail is detail” and having spent many years in the past working in retail, I know this to be true.As a store and then regional manager for companies like Laura (Great customer service is always "in style"
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Exceptional Digital Experience: Engaging customers on their terms - Social Business Insights Blog

Exceptional Digital Experience: Engaging customers on their terms - Social Business Insights Blog | Designing  service | Scoop.it
Exceptional Digital Experience: Engaging customers on their terms Larry Bowden, Vice President, Portals and Web Experience Software In June during our Smarter Commerce Conference in Monaco, I had the pleasure of introducing our...
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Afelio Padilla's curator insight, July 19, 2013 2:27 PM

Interesting, to present as a novelty that the customer always be right...

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In Business, Everybody Uses Social Media For Work; The Question Is How | Forrester Blogs

In Business, Everybody Uses Social Media For Work; The Question Is How | Forrester Blogs | Designing  service | Scoop.it
In Business, Everybody Uses Social Media For Work; The Question Is How http://t.co/MSTfT0CW0E via @forrester [Nice stats!]
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Customer Experience Management Market to Reach $6.61 Billion by 2017 at a ... - PR Web (press release)

Customer Experience Management Market to Reach $6.61 Billion by 2017 at a ... - PR Web (press release) | Designing  service | Scoop.it
Customer Experience Management Market to Reach $6.61 Billion by 2017 at a ...
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The New Inbox: The Intersection of Email, Mobile & Social Marketing

The New Inbox: The Intersection of Email, Mobile & Social Marketing | Designing  service | Scoop.it
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
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10 Design Thinking Skills We Can Learn From the Playground

10 Design Thinking Skills We Can Learn From the Playground | Designing  service | Scoop.it
10 Design Thinking skills that can be learned from the playground. Design Thinking is a relatively new aspect of a formerly artistically driven world.
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From the Harvard Business Review: How a Broken Knowledge Management System Can Be Fixed with Enterprise Search | CustomerThink

From the Harvard Business Review: How a Broken Knowledge Management System Can Be Fixed with Enterprise Search | CustomerThink | Designing  service | Scoop.it
From the Harvard Business Review: How a Broken Knowledge Management System Can Be Fixed with... http://t.co/fESkYmfVAM #customer #cex
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Bringing design thinking to early stage investment

Bringing design thinking to early stage investment | Designing  service | Scoop.it
This graphic comes from a post on Venture Village about design thinking for startups but it should apply equally to investment companies.
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Summary of Key Points from The Fifth Discipline −

Summary of Key Points from The Fifth Discipline − | Designing  service | Scoop.it

Via AlGonzalezinfo, David Hain
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AlGonzalezinfo's curator insight, July 18, 2013 10:02 AM

What makes a body of work "classic" is that it is as relvant today as the day it was released.  I am pretty sure Senge's Fifth Discpline qualifies...

 

Here are three of my favorites lessons:

 

*Dialogue rather than discussion

 

* The ability to suspend assumptions and enter into a genuine, thorough process together.

 

* When teams work, they produce extraordinary results, and individual members grow more rapidly than they would have without the team.

 

 

Ivon Prefontaine, PhD's curator insight, July 18, 2013 11:11 AM

I used Senge's Five Disciplines for writing a couple of articles.

David Hain's curator insight, July 19, 2013 3:12 AM

A seminal and timeless piece of work.  The Fieldbook is even better and an indispensibke guide.  Thanks for sharing Al!

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11 great ways to use digital technology in retail stores

11 great ways to use digital technology in retail stores | Designing  service | Scoop.it
The use of digital technology in bricks and mortar stores has increased rapidly over the last few years.
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The Two-Minute Game that Reveals How People Perceive You

The Two-Minute Game that Reveals How People Perceive You | Designing  service | Scoop.it
A research-based look at what we're willing to talk about -- and what we aren't.
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Forrester Report: The Social Media Habits of B2B Customers

Forrester Report: The Social Media Habits of B2B Customers | Designing  service | Scoop.it
Every B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research..
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