Designing services
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Designing  services
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers. That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise. The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes. Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).
Curated by Fred Zimny
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How to manage your company's socio-economic impact

How to manage your company's socio-economic impact | Designing  services | Scoop.it
While in its early stages, the practice of measuring socio-economic impact of business could be a powerful tool for tackling the global challenges facing us today Sponsor's feature

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Strategy + Business: Beyond Functions

Strategy + Business: Beyond Functions | Designing  services | Scoop.it

The value of functions is undeniable; no company could do without them. But the business and organizational models that govern corporate functions need updating. How about a model based on capabilities instead?

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Five Ways Digital Disruption Will Impact The Customer Experience - Forbes

Five Ways Digital Disruption Will Impact The Customer Experience - Forbes | Designing  services | Scoop.it
Five Ways Digital Disruption Will Impact The Customer Experience
Forbes
Just as consumers increasingly expect personalization, they also increasingly expect real-time interaction with brands.
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Eric_Determined / Eric Silverstein's curator insight, March 20, 2013 1:29 PM

Is there a conflict between digital progress and privacy concerns, what are your thoughts?

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Customer Experience Leadership Conference | The Conference Board

Customer Experience Leadership Conference | The Conference Board | Designing  services | Scoop.it
RT @rwlord: RT @Razorfish: This Thursday, @rwlord will open @conferenceboard's Customer Experience Leadership Conference: http://t.co/gYWlvrVkYX #yam
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Would like to gather feedback on terminology. Designer as facilitator vs. Design facilitator

Would like to gather feedback on terminology. Designer as facilitator vs. Design facilitator | Designing  services | Scoop.it
My thesis for my graduate program is focused around two main things: First is bringing specificity and articulation around why designers are suited to facilitating and second is to bring a design thinking perspective to cognitive bias mitigation in...
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Online buzz doesn't boost sales, Coke says

Online buzz doesn't boost sales, Coke says | Designing  services | Scoop.it
Online chatter about a brand doesn't bring a short-term sales boost, according to a study conducted by Coca-Cola -- a startling declaration by a company that has worked hard to earn 61.5 million Facebook fans, Jack Neff writes.
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8 UI, UX Tips For Amazing Software or Website Development

8 UI, UX Tips For Amazing Software or Website Development | Designing  services | Scoop.it
UI & UX are key factors that influence on user behavior. UI & UX solutions can lead to a successful tandem between software development and end-usage experience.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 19, 2013 4:38 PM

Design Tips
These tips rock. Very specific and several are new to me. For example, despite my Director of Ecommerce roots I did not know that 40% of purchases on an ecommerce website are impulse buys. These tips help you maximize the impulse and convert visitors to buyers and advocates.

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Experiences from the 5th Annual SID Seminar

Experiences from the 5th Annual SID Seminar | Designing  services | Scoop.it
The 5th  Annual Service Innovation and Design Seminar was held on March 14th 2013 at Laurea Leppävaara. Almost 200 participants with different backgrounds shared this day by learning and discussing...
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Morning Advantage: We Should Be Able to Unlock Everything We Own

Morning Advantage: We Should Be Able to Unlock Everything We Own | Designing  services | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
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IBM helps tech-inept CEOs cope with the modern world | Digital Trends

IBM helps tech-inept CEOs cope with the modern world | Digital Trends | Designing  services | Scoop.it
The person occupying the very top seat in a company doesn't always know every single detail there is to know about running a business.
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The One Thing You Need To Create Change

The One Thing You Need To Create Change | Designing  services | Scoop.it
Without this, you can forget about building a company, improving it, or leading it to greatness.
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The Importance of Company Culture - Tony Hsieh (Zappos CEO)

Tony Hsieh speaks with SOCAP about how customer care became Zappos' differentiator. Hsieh will be a keynote speaker at the 2008 SOCAP Annual Conferenece in M...
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Forbes CMO Salon: Marketing In An Era Of Persuasive Technology - Forbes

Forbes CMO Salon: Marketing In An Era Of Persuasive Technology - Forbes | Designing  services | Scoop.it
VideoResearch shows that devices are themselves persuasive. In a case of the medium becoming the message, people increasingly assign emotional values to their relationships with devices. In that light, the device itself is the new marketer.
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VRD Design Reinventing Innovation » (DESIGN + SEMIOTIC ...

VRD Design Reinventing Innovation » (DESIGN + SEMIOTIC ... | Designing  services | Scoop.it
(DESIGN + SEMIOTIC) THINKING: The value of semiotics in design innovation processes. One of the major difficulties for a business is to maintain coherence between “how it thinks of itself” and “how it is perceived” through its communication, ...
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What’s Your Touchpoint ROI? | Touchpoint Dashboard

What’s Your Touchpoint ROI? | Touchpoint Dashboard | Designing  services | Scoop.it
What’s Your Touchpoint ROI? | Touchpoint Dashboard http://t.co/dJ6jDDoQUH #cxo #cem #journeymap
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Shoppers Opt for Mobile Websites Over Apps, Like Reviews

Shoppers Opt for Mobile Websites Over Apps, Like Reviews | Designing  services | Scoop.it
Shoppers Opt for Mobile Websites Over Apps, Like Reviews: Nearly two-thirds of mobile users prefer...
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rickyle balea's curator insight, March 21, 2013 12:20 AM

This will demonstarte the deamnd for online/app shopping (replacing retail)

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Starting a Company? 8 Free Online Classes You Can't Miss

Starting a Company? 8 Free Online Classes You Can't Miss | Designing  services | Scoop.it
Looking for new skills or insider know-how? Hop online and hone your expertise for free. (Starting a Company?
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20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]

20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare] | Designing  services | Scoop.it

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.

But not all calls-to-action are effective at converting your visitors. And because we've worked with so many marketers over the years, we've seen our fair share of lackluster and underperforming CTAs in our day. So to help you get a handle on some of the most critical CTA best practices, this post -- and the accompanying SlideShare-- will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn't) with CTAs.

20 Critical Do's and Don'ts for Compelling Calls-to-Action

1) DON’T use “submit” on your form buttons.

DO use valuable and actionable copy, such as “Download Now,” “Get Your Free Trial,” “Speak to an Expert,” or “Buy Now.” Why? Think about it: No one likes to "submit" to anything. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs.


2) DON’T hide your CTAs where no one can see them.

DO place your CTAs above and below the fold and within the visitor's “eye path.”

Why? Calls-to-action are worthless if no one can see them! Don’t make the mistake of neglecting to position important calls-to-action front and center so visitors miss them altogether.

3) DON’T use the same or similar colors in your CTAs as the page's background color.

DO use bold, contrasting colors in your CTAs so they don't blend in with the page.

Why? If your CTA uses colors similar to those of the background -- whether on a page, in an email, or within any other channel, it will blend into the page, making it difficult for visitors to notice. Simple as that!


4) DON’T use teeny, tiny CTAs that no one will notice.

DO make them big and bold.

Why? So they stand out! It’s important to make CTAs one of the bigger, more prominent objects on a page to increase the likelihood of clickthroughs.


5) DON’T make the design of your CTAs look flat.

DO make them look “clickable” and button-like by adding bevels, shadows, and hover effects.

Why? Online visitors are conditioned to recognize clickable elements like buttons and links. Use copy or design to indicate that visitors should “click here.”


6) DON’T use CTAs in the wrong place at the wrong time.

DO use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs.

Why? Many marketers make the mistake of pushing a CTA too soon or with the wrong audience. Matching the CTA with the lifecycle stage or interests of the visitor will make for a more effective call-to-action and increase clickthroughs. 


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34014/20-Critical-Do-s-and-Don-ts-for-Clickable-Calls-to-Action-SlideShare.aspx#ixzz2O1FiVIKe

 


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Lean Analytics – The One Metric That Matters And Other Provocations

Lean Analytics – The One Metric That Matters And Other Provocations | Designing  services | Scoop.it

Lean Analytics is about measuring progress through the Lean Startup process of Build -> Measure -> Learn.


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Customer Service Trumps Marketing | Social Media Today

Customer Service Trumps Marketing | Social Media Today | Designing  services | Scoop.it
The whole point of social media is to encourage interaction and communication. If used effectively, it can increase brand awareness.
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Rethinking Design Thinking - Core77

Rethinking Design Thinking - Core77 | Designing  services | Scoop.it
Industrial Design content and community site - articles, discussions, interviews and resources.
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The Customer Designs Their Own Customer Experience

The Customer Designs Their Own Customer Experience | Designing  services | Scoop.it
We spend a lot of time talking about customer experience design.  There is some value to it, but there is also great danger (and arrogance) in it.  We cannot possibly design the customer's experien...
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Optimizing the Digital and Social Customer Experience

Optimizing the Digital and Social Customer Experience | Designing  services | Scoop.it
Optimizing the Digital and Social Customer #Experience http://t.co/WxKym8rwOo #pymes #empresa @conversionation
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Why your memory matters more than your experience | CustomerThink

Why your memory matters more than your experience | CustomerThink | Designing  services | Scoop.it
Why your memory matters more than your experience http://t.co/FyxNl4pTyX #customer #cex
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