Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Define Your Organization's Habits to Work More Efficiently

Define Your Organization's Habits to Work More Efficiently | Designing  service | Scoop.it
Clever application of SOP leads to efficiency and flexibility.
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Before Wild Creativity, Get Grounded in Strategy First

Before Wild Creativity, Get Grounded in Strategy First | Designing  service | Scoop.it
Do you have a false sense of your own creativity? I see a lot of business people who do, and they can easily cripple themselves and their organizations because of it. A false sense of creativity ha...
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Employee satisfaction and the customer experience - Merchants

Employee satisfaction and the customer experience - Merchants | Designing  service | Scoop.it
A shift in focus
With global economic growth rates still under pressure, organisations across the world are resorting to more aggressive tactics to gain a share of a relatively stagnant market.
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workshop finding funding at Maastricht Entrepreneurship Week

Slides from workshop by Herman Kienhuis (SanomaVentures) on start-up funding at the Maastricht Entrepreneurship Week on May 15, 2013.
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The End Of The Future And The Rise Of The Present

The End Of The Future And The Rise Of The Present | Designing  service | Scoop.it

This post is part of Co.Exist’s Futurist Forum, a series of articles by some of the world’s leading futurists about what the world will look like in the near and distant future, and how you can improve how you navigate future scenarios...

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Douglas Rushkoff's Present Shock: The End Of Time Is Not The End Of The World

Douglas Rushkoff's Present Shock: The End Of Time Is Not The End Of The World | Designing  service | Scoop.it
If you read one book next year to help you make sense of the present moment, let it be Present Shock by Douglas Rushkoff.
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The Age of the Customer: How Analytics Drives Customer Life-Cycle Management

The Age of the Customer: How Analytics Drives Customer Life-Cycle Management | Designing  service | Scoop.it
“The customer is always right." That old adage still holds true today. But with the rise of mobile technology, social media and other networking applications, the new adage might be “The Customer i...
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The Science of Enterprise Lead Nurturing

The Science of Enterprise Lead Nurturing | Designing  service | Scoop.it
We have all of the secrets to nurture your leads to a closed-won scenario. The Science of Enterprise Lead Nurturing http://t.co/jncje2OGDi
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4 Attributes of a Frictionless Customer Experience

4 Attributes of a Frictionless Customer Experience | Designing  service | Scoop.it
“Customer experience” is a buzzword these days for marketing strategists, and customer experience management (“CXM”) is all the rage in many marketing discussions. “

Via Rosetta Carrington Lue
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Rosetta Carrington Lue's curator insight, May 15, 2013 9:10 AM

Agree with the author's statements: The best kind of experience a customer can have is one in which he can meet his need or solve his problem completely effortlessly, without having to jump through hoops or overcome obstacles. Obstacles are friction. No one has time for obstacles.

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Disruptions: Even the Tech Elites Leave Gadgets Behind

Disruptions: Even the Tech Elites Leave Gadgets Behind | Designing  service | Scoop.it
Some people find that minimizing technological distractions helps them focus on themselves and the outside world.

Via Jens Hoffmann
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Jens Hoffmann's curator insight, May 15, 2013 10:15 AM

What comes after the revolution in personal tech? The low tech movement. Have you already discovered, that in the end, it doesn't matter what tool you use to jot down your latest idea, but how thorough your thinking is? It is not about the latest Getting-Things-Done-App, but that you get things done. And deep relationships are requiring focus and dialogue, and not continuous-partial-attention.R


Real achievement is about the essence and not the tool.

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Are We Entering The Golden Age of Market Research Technologies?

Are We Entering The Golden Age of Market Research Technologies? | Designing  service | Scoop.it
We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR.
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Innovation Through Design Thinking | MIT Video

Innovation Through Design Thinking | MIT Video | Designing  service | Scoop.it
03/16/2006 12:00 PM WongTimothy Brown, CEO, IDEODescription: Not so long ago, Tim Brown recounts, designers belonged to a "priesthood." Given an assignment, a designer would disappear into ...
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Navigating the Digital Storm

Navigating the Digital Storm | Designing  service | Scoop.it
By popular demand, Management World returns to the warmth of Nice for 2013, with all of the compelling digital services-related content, industry insight and unique collaborative innovation only a TM Forum event can offer.
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What Marketers Are Getting Wrong About Loyalty

What Marketers Are Getting Wrong About Loyalty | Designing  service | Scoop.it
The biggest mistake brands make with loyalty programs is to model them on human loyalty. Human loyalty is an admirable, deeply emotional bond that unites us. It’s irrational, inexplicable and often counters our survival instinct.
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Bruce Sterling: the joy and danger of the future

Bruce Sterling: the joy and danger of the future | Designing  service | Scoop.it
Bruce Sterling managed to give both a positive and negative spin on the tech-centric future at NEXT Berlin. Here's the video. (Are startups just making an elite of rich white men richer?
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Report Shows In-Stream Videos Outperforming Other Ads

Report Shows In-Stream Videos Outperforming Other Ads | Designing  service | Scoop.it
Despite in-stream video advertisements becoming more popular than mobile, rich media and banner ads, marketers should also take note of what content, categories and websites generate the highest ROI for these ads, according to a new report from...
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Design thinking for designing and delivering services

Workshop run for QULOC (Queensland University Libraries Office of Cooperation), Friday 17 May 2013.
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Talent Strategies for the Post-Loyalty World

Talent Strategies for the Post-Loyalty World | Designing  service | Scoop.it
Ben Casnocha and Chris Yeh, coauthors of the forthcoming HBR article "The New Employer-Employee Compact." (#howinteresting #crm Talent Strategies for the Post-Loyalty World http://t.co/0RMvDIAyM5)...
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What Marketers Can Learn From Artists

What Marketers Can Learn From Artists | Designing  service | Scoop.it
This article is by Jean-Baptiste Danet, Group CEO of Dragon Rouge, a global design and innovation business, a passionate supporter of the arts, and co-author of the new book, Business Is Beautiful (LID Publishing, 2013).
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Design for accessibility workshop – Humanising Technology Blog

Design for accessibility workshop – Humanising Technology Blog | Designing  service | Scoop.it
Last Friday at UX London I did my workshop on designing for accessibility. The aim was to tackle accessibility from an interaction point of view, and ...

Via Madeleine Gray
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Four Reasons Why You Should be Thinking About Customer Journeys

Four Reasons Why You Should be Thinking About Customer Journeys | Designing  service | Scoop.it
Wondering why you should be thinking about customer journeys? I've got four reasons..
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Why is responsive design crucial to delivering a successful multi-device email marketing campaign?

Why is responsive design crucial to delivering a successful multi-device email marketing campaign? | Designing  service | Scoop.it
So you’ve evaluated the relevancy of your regular newsletter, you’ve identified the “Cost per Influence” of your marketing strategy and you’ve built a

Via Integrated Marketing Communications @ Pepperdine University
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Infographic: 25% of marketing budget spent on content marketing

Infographic: 25% of marketing budget spent on content marketing | Designing  service | Scoop.it
I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going).
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Everything I know - Everything I Know - A service design project journey

Everything I know - Everything I Know - A service design project journey | Designing  service | Scoop.it
A service design journey
















... (A service design project journey http://t.co/nPEbf4EqmV)
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Embedding service design in a big organisation

Embedding service design in a big organisation | Designing  service | Scoop.it
The shift to embedded service design.In the recent Restarting Britain report that I helped put together, we discussed different ways that organisations could bring service design to bear.I’ve exper...
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