Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Professional Development - Design Thinking for Impact Workshop | August 22 & 23

Professional Development - Design Thinking for Impact Workshop | August 22 & 23 | Designing  service | Scoop.it
Design Thinking For Impact  Fee: $225, Early-Bird on until August 1, 2013 Register This will be a 2 day training on the design thinking process and working for social impact. Over the course of two...
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Twitter / matonfender: Design thinking Principals ...

Twitter / matonfender: Design thinking Principals ... | Designing  service | Scoop.it
RT @matonfender: Design thinking Principals at the cutting table #prototyping #designthinking @Steve_Collis http://t.co/aSJ8MO48Oi
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6 Secrets Of Super Productive To-Do Lists

6 Secrets Of Super Productive To-Do Lists | Designing  service | Scoop.it

Via Daniel Watson
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Marie-Brigitte Souci's curator insight, August 21, 2013 6:40 PM

This is so true, the humble To-Do-List is one of the pivotal make or break day, week and month. It synchronises and organises your mind and helps you to prioritise all events in a timely and effective manner. #BrigitteSouci.

Donald Clark's curator insight, August 24, 2013 9:28 AM

To-do lists need to be effective, actionable, and stress reducing., This article offers up six secrets to help any business owner to become more productive every day.

Robert Jackson's curator insight, September 2, 2013 3:02 PM

This advice is pretty much essential reading for busy people.  Well worth a moment ot two to read!

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Why Maximizing the Selling Experience Pays Off | Research with Results: a blog from the Aberdeen Group

Why Maximizing the Selling Experience Pays Off | Research with Results: a blog from the Aberdeen Group | Designing  service | Scoop.it
A previous blog entry in this series introduced the concept of the “buyer’s journey” — creating an environment in the B2B sales deal where the needs of (Why Maximizing the Selling Experience Pays Off by Peter Ostrow | @peterostrow |
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New Rotman-University of Toronto Press book collects the best on design thinking - EurekAlert (press release)

New Rotman-University of Toronto Press book collects the best on design thinking - EurekAlert (press release) | Designing  service | Scoop.it
New Rotman-University of Toronto Press book collects the best on design thinking EurekAlert (press release) Toronto – Over the past decade, University of Toronto's Rotman School of Management and its award-winning publication, Rotman magazine, have...
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Design Thinking: This Will Change Everything

Design Thinking: This Will Change Everything | Designing  service | Scoop.it
Note: this blog post is a re-print of an article that I recently had published in an insurance product development journal (Product Matters!). I wrote this article in October of 2012, so when I re-...
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Growth in Services Probably Picked Up: US Economy Preview - Bloomberg

Growth in Services Probably Picked Up: US Economy Preview - Bloomberg | Designing  service | Scoop.it
Growth in Services Probably Picked Up: US Economy Preview
Bloomberg
Gradual gains in the job market are supporting household purchases of services as the effects of across-the-board federal budget cuts and higher taxes begin to wane.
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Retailers in the Age of Mobile Shopping: What Are the Trends?

Retailers in the Age of Mobile Shopping: What Are the Trends? | Designing  service | Scoop.it
Let’s say you’re a retailer with both physical stores and a Website. What are the key trends in retail technology that you need to keep in mind?.
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Columbia: Creating the customer experience - business school - management - FT.com

Columbia: Creating the customer experience - business school - management - FT.com | Designing  service | Scoop.it
In his second lecture, Professor Bernd Schmitt of Columbia Business School explains the five 'Strategic Experiential Modules' - and how to provide them to the customer.
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Framing the 5 Customer Experience Competencies — Chief Customer Officer 2.0

Framing the 5 Customer Experience Competencies — Chief Customer Officer 2.0 | Designing  service | Scoop.it
The framework of the 5 CX competencies will “demystify” the actions and integrate the discipline of customer experience in your operation.

Via Rosetta Carrington Lue
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Rosetta Carrington Lue's curator insight, August 4, 2013 1:03 PM

Enjoyed reading the 5 Customer Experience Competencies from CXO expert Jeanne Bliss.  

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Thinking of Others Can Enhance Innovation | LDRLB

Thinking of Others Can Enhance Innovation | LDRLB | Designing  service | Scoop.it
Lisa Bodell, the CEO of the global consulting firm futurethink, runs an idea generation exercise that leverages the efficacy of this other-directed creativity called “Kill the Company.” Bodell asks the teams she works with to ...
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Is Your CEO Serious About Driving the Customer Agenda? — Chief Customer Officer 2.0

Is Your CEO Serious About Driving the Customer Agenda? — Chief Customer Officer 2.0 | Designing  service | Scoop.it
CEO’s that drive customer experience understand it’s their inspiration, leadership and organizational change that best advance the customer agenda. (RT @JeanneBliss: How Committed is Your CEO?
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Six steps to transform the way we do business

Six steps to transform the way we do business | Designing  service | Scoop.it
As the world becomes more complex, there is an urgent need to transform societies for a non-linear future, writes Alan Moore (Commentary on the ways to think of business innovation and complexity
http://t.co/BawK7IWOXj)...
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45 Design Thinking Resources for Educators - In...

45 Design Thinking Resources for Educators - In... | Designing  service | Scoop.it
Imagine a world where digital learning platforms help adult learners succeed through college completion; where a network of schools offers international-quality education, affordable tuition, and serves hundreds of thousands of children in...
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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Designing  service | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.

Via David Blundell
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David Blundell's curator insight, August 5, 2013 8:24 AM

Very good advice which starts with "Serve your audience, not your customer". Sounds logical but do companies always do this on social media? . . .

Stefano Principato's curator insight, August 6, 2013 8:43 AM

Creating content-sharing relationships with these groups of like-minded folks could be as simple as asking.

Luke Hancock - H&H Social Design's curator insight, August 9, 2013 5:28 PM

While I believe the publication process of content has to be expedited, I think #2 has to come with a caveat of assure you're producing quality content.

 

I disapprove of barriers (internal & external) and bureaucracy preventing you from consistently producing content, I still think there needs to be measures that assures your content will resonate with your audience. 

 

Certainly, brands/companies don't realize all the content they're producing or content opportunities that are under their news.

 

Great read. 

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The Job-To-Be-Done Theory for Designers

The Job-To-Be-Done Theory for Designers | Designing  service | Scoop.it

In the 1960s, Theodore Levitt, a professor at Harvard Business School, used to tell his students, "People don't want a quarter-inch drill—they want a quarter-inch hole". This profound insight is the basis of the job-to-be-done (JTBD) theory—a theory that has fascinated the likes of Clayton Christensen, the Kim B. Clark Professor of Business Administration at Harvard Business School and one of the world’s foremost experts on innovation. Christensen writes about the theory at length in The Innovator's Solution and thinks the theory will be one of his most enduring legacies.

 

As designers, why should we care about this theory? We think it brings into focus and offers an approach on two things we designers hold sacred: people and innovation.

Let's explore this theory.


Via Edouard Siekierski
Fred Zimny's insight:

Let us assume that this is a classic.


Well known and taught in management and marketing courses at all levels.


How is it possible that so many institutions still do not get it.


Or is it because no one ever adheres to the classics of our days?

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Frédéric Fadel's curator insight, August 6, 2013 6:53 AM

People 'hire' products and services to get a job done
Jobs remain valid over time
Jobs may be hired for emotional and social reasons
Jobs don't reveal themselves easily
Jobs are usually larger than the solution

Martin Silcock's comment, September 2, 2016 4:14 PM
It's too simple.
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The New Marketing Imperative for Brands: Publish Original Content

The New Marketing Imperative for Brands: Publish Original Content | Designing  service | Scoop.it
The early days of online marketing were a lot like the Wild West -- anything goes..
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Welcome to the design thinking briefs – Tandemic

Welcome to the design thinking briefs – Tandemic | Designing  service | Scoop.it
Hi there! I'd like to welcome you to the design thinking briefs. Once a month, we'll be putting together the top five articles on design thinking and sending them to you. As often as possible, we'll try to include Malaysian content.
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What Every Conversion Rate Optimization Strategy is Missing

What Every Conversion Rate Optimization Strategy is Missing | Designing  service | Scoop.it
The online marketplace can’t be compared to physical retail. Apply this framework to your conversion rate optimization strategy & double conversion rates.
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The Hazards of Bad Data in Customer Experience Management [INFOGRAPHIC]

The Hazards of Bad Data in Customer Experience Management [INFOGRAPHIC] | Designing  service | Scoop.it
Customer Experience Excellence Best Practices Customer experience management is a data-intensive effort. Relying on a variety of different data sources, businesses try to gain insight to optimize b...
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Social media outreach starts with strategy

Social media outreach starts with strategy | Designing  service | Scoop.it
Companies don’t always do right by their customers by just using social media technology.
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Increase Website Conversion: Definition of a Conversion

Increase Website Conversion: Definition of a Conversion | Designing  service | Scoop.it
We hear the word “conversion” being tossed about in reference to websites and online activities. But what exactly is a Website Conversion? You need to know.

Via Stefano Principato, Edward Chenard
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Stefano Principato's curator insight, August 4, 2013 3:56 AM

A Website Conversion is the exchange of consumer data or currency in exchange for an offering of a product or service with a perceived value equal or greater to that which the consumer is giving up.

dan's curator insight, August 4, 2013 9:39 AM

What Is Conversion?

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Design Think Tank Exhibition » Design - Blogs @ NTU

Design Think Tank Exhibition » Design - Blogs @ NTU | Designing  service | Scoop.it
Over the years, Singapore has made good use of design and design thinking in areas such as urban planning, healthcare and many other industries – with the aim of building a better tomorrow. Understand how Design and ...
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Ride Sharing Disrupts the Taxi Business in Los Angeles

Ride Sharing Disrupts the Taxi Business in Los Angeles | Designing  service | Scoop.it
Ride-share services can charge less because they're not bound by regulations. (The latest disruptive technology is...car-pooling.
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Customer Experience Matrix: Acquisitions Reshap...

Customer Experience Matrix: Acquisitions Reshap... | Designing  service | Scoop.it
Excerpt... Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday.
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