Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  just do it. You can follow this me on Facebook, Pinterest, Twitter and my blog via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so.
Curated by Fred Zimny
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The Complete Guide to Updating and Republishing Outdated Blog Content

The Complete Guide to Updating and Republishing Outdated Blog Content | Designing  service | Scoop.it
Every once in a while, things need to be updated. Your mailing address, your wardrobe, your hairstyle, your media collection. Things get outdated, stale, and irrelevant -- it's just the way of our constantly changing world.
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Innovative Thinkers Wanted

Over the next several decades success will be determined by how well organizations use and innovate with information.
Fred Zimny's insight:

Better say: the next years

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2013 Distinguished Achievement Awards Shortlists - Thinkers 50

2013 Distinguished Achievement Awards Shortlists - Thinkers 50 | Designing  service | Scoop.it
Innovation, Leadership, StrategyGlobal Solutions, Breakthrough Idea,Future Thinkers & Book Award
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The Launch Of My New Book "Design Thinking For Strategic Innovation" | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.

The Launch Of My New Book "Design Thinking For Strategic Innovation" | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation. | Designing  service | Scoop.it
“Design Thinking” has gone beyond fashionable in the design industry, but now quickly getting into management circles and even boardrooms. B-schoo...
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Multiple Views of a Business Model Canvas

Multiple Views of a Business Model Canvas | Designing  service | Scoop.it

Multiple Views of a Business Model Canvas (Multiple Views of a Business Model Canvas http://t.co/sAmkOvpvsU)


Via ukituki
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Framing the 5 Customer Experience Competencies

Framing the 5 Customer Experience Competencies | Designing  service | Scoop.it
Tweet About Jeanne BlissAs “Chief Customer Officer” for Lands’ End, Mazda, Coldwell Banker, Allstate, and Microsoft, Jeanne got “customer” on the strategic agenda, earned 98% loyalty rates, and changed experiences across 50,000-person operations.

Via Alexis Brantes, Michael Allenberg
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How Will You Measure Your Life?

How Will You Measure Your Life? | Designing  service | Scoop.it

Before I published The Innovator’s Dilemma, I got a call from Andrew Grove, then the chairman of Intel. He had read one of my early papers about disruptive technology, and he asked if I could talk to his direct reports and explain my research and what it implied for Intel. Excited, I flew to Silicon Valley and showed up at the appointed time, only to have Grove say, “Look, stuff has happened. We have only 10 minutes for you.


Via Peter Milsom
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Face it: your digital product is a service | NEXT Berlin

Face it: your digital product is a service | NEXT Berlin | Designing  service | Scoop.it
Digital products aren't like physical products - they don't have an enforced (Face it: your digital “product” is actually a service: http://t.co/R2MR2e7kSC)...
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Seth's Blog: The brand is a story. But it's a story about you, not about the brand.

Seth's Blog: The brand is a story. But it's a story about you, not about the brand. | Designing  service | Scoop.it
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...
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Don't Let Your Customer Loyalty Programme Get In The Way Of Your Customer ... - Forbes

Don't Let Your Customer Loyalty Programme Get In The Way Of Your Customer ... - Forbes | Designing  service | Scoop.it

Now, I am a fan of businesses that take care of their customers, provide great service and try to engender strong customer loyalty.

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Putting people first » Experience design is now part of business logic

Putting people first » Experience design is now part of business logic | Designing  service | Scoop.it
Experience design is now part of business logic http://t.co/CgQHVu4rvr via @zite
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Paying for privacy: Why it’s time for us to become customers again

Paying for privacy: Why it’s time for us to become customers again | Designing  service | Scoop.it
ShutterstockIf you’re not paying for the product, you are the product.
Chances are you’ve heard this line before, especially in conversation about privacy and advertising — and it’s true.
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Who Will Radically Disrupt American Health Care?

Who Will Radically Disrupt American Health Care? | Designing  service | Scoop.it
Health care as we know it will be radically disrupted. This disruption will come from where many experts least expect it. (Disease care system is unsustainable.
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The 15 Logo Design Trends of 2013 - DesignTAXI.com

The 15 Logo Design Trends of 2013 - DesignTAXI.com | Designing  service | Scoop.it
The 15 Logo Design Trends of 2013 - DesignTAXI.com (The 15 Logo Design Trends of 2013 http://t.co/7OIk332xZQ)
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Consumer Loyalty and Social Media | Social Media Today

Consumer Loyalty and Social Media | Social Media Today | Designing  service | Scoop.it
Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase.

Via Conrad Murray
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Design, innovation and government - MaRS

Design, innovation and government - MaRS | Designing  service | Scoop.it
This week I attended the How Public Design? conference in Copenhagen, Denmark, which was organized by MindLab, the Danish design lab that has been an inspi (Design thinking, innovation and government: where next?
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Innovation Excellence | Design Insights from an Innovation Summit

Innovation Excellence | Design Insights from an Innovation Summit | Designing  service | Scoop.it
We're off to New York in a few days time to deliver an innovation summit for a major pharmaceutical company.
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Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert

Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert | Designing  service | Scoop.it
The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before.

Via marketingIO, Max Mantz
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marketingIO's curator insight, September 5, 2013 5:44 AM
  • See the article at from www.pardot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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An introduction to Customer Effort Score - Smart Insights Digital Marketing Advice

An introduction to Customer Effort Score - Smart Insights Digital Marketing Advice | Designing  service | Scoop.it
Customer satisfaction measurement approaches from BT and Henley Business School Customer effort score may be the new kid on the block, but just like other . Marketing topic(s):Customer service and support.
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Touchpoints: the danger that lies in the details | NEXT Berlin

Touchpoints: the danger that lies in the details | NEXT Berlin | Designing  service | Scoop.it
The trouble with touchpoints: why focusing on specific contacts points can make you miss the big picture.
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The Old Are Working, but Not the Young

The Old Are Working, but Not the Young | Designing  service | Scoop.it
People over 60 are more likely to have jobs than at any time in at least three decades. But younger workers are still having trouble finding jobs. (The Old Are Working, but Not the Young, via @nytimes.
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How to Create an Enterprise UI Toolkit | UX Magazine

How to Create an Enterprise UI Toolkit | UX Magazine | Designing  service | Scoop.it

The benefits of a UI Toolkit are numerous, and they are created in a number of different ways, but there are no ultimate rules stating what they should include, which can be somewhat confusing.


Via Michael Allenberg, Terry Patterson
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Michael Allenberg's curator insight, September 4, 2013 9:46 PM

An enterprise UI toolkit can't be as simple as just leveraging Twitter Bootstrap and calling it a day, because there are many more factors to consider for large software products than there may be for other types of applications. I’d like to give you insight on the types of toolkits that my teams and I have created in the hope that you can reference them for your own team.

Terry Patterson's comment, September 7, 2013 7:37 PM
I like your insight, Michael. In fact, I have seen organizations simply put a few templates up and leave it at that. UI Toolkits are extremely useful for large organizations, but they need committed design leadership that can pull this off. I see it almost in the same category as design patterns and code repositories. In large organizations, if designers are not communicating about these things they end up just re-drawing and re-inventing the wheel. Good article!
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You Asked, We Answered! Q&A About Customer Experience Innovation - 1to1 Media (blog)

You Asked, We Answered! Q&A About Customer Experience Innovation - 1to1 Media (blog) | Designing  service | Scoop.it

In July, I delivered a webinar about customer experience innovation.

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A/B testing: Math men are the new mad men

A/B testing: Math men are the new mad men | Designing  service | Scoop.it
This is a guest post by CEO and co-founder of Optimizely, Dan Siroker.
The role of today’s marketer is changing fast.
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6 Insights about Design Thinking, Scrum and Lean Startup - Design Thinking

6 Insights about Design Thinking, Scrum and Lean Startup - Design Thinking | Designing  service | Scoop.it
6 Insights about Design Thinking, Scrum and Lean Startup http://t.co/5KV7GKstX7
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