Designing service
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Designing  service
One of the misunderstandings of these days is that a designer has an artist or artisan background. In that approach designers are idea generators, visualizers and prototypers.   That is not our point of view. Our adagium comes from the management writer Herbert Simon, who stated that "Everyone designs who devises courses of action  aimed at changing existing into preferred ones".  As stated by others, this version of design tends to abstraction and general expertise.   The focus of this blog is service and services. In our world  service is exchanged for service. All firms are service firms; all markets are centered on the exchange of service, and all economies and societies are service based. And just even government and other institutions are always exchanging services for services. But be sure, in this era of change there is a heavy focus also on concept generation, visualization and digital concept and prototypes.   Interested in designing services? In case you are interested to follow,  check the options in the sidebar. You can follow this blog on Facebook, Pinterest, Twitter and via email and RSS. It is up to you! In case you are interested to connect on linkedin, please feel free to do so (some of this content is also posted on that platform).  
Curated by Fred Zimny
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Umair Haque, Havas Media Labs on Meaningful Brands for the World Retail Congress 2011

Umair Haque, Havas Media Labs Director took part in the opening of the World Retail Congress in Berlin this month....via video. His speech highlighting the n... (Important Video on Meaningful Brands (beyond functional/aspirational).
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ユーザエクスペリエンス・デザイン・ガイド(User Experience Design Guide)

Presentation about ontology of User Experience held at the July Tech Festa 2013 in Tokyo ( #techfesta ) 2013年7月14日に開催された JTF 2013: July Tech F

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Rotman Design Challenge 2013 - Keynote by Roger Martin

Rotman Design Challenge 2013 - Keynote by Roger Martin | Designing  service | Scoop.it
abrandando : Rotman Design Challenge 2013 - Keynote by Roger Ma... http://t.co/JzQbZgMOq0
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Foodspotting Founder Alexa Andrzejewski: Designing The Experience Is The First Step In Designing The App

Foodspotting Founder Alexa Andrzejewski: Designing The Experience Is The First Step In Designing The App | Designing  service | Scoop.it
The young entrepreneur is building the first experience design team at Open Table. Here she shares some of her guiding principles for building a...
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Mountains and Valleys

Mountains and Valleys | Designing  service | Scoop.it
Discover your core values Learn how you can review the (RT @tribaleadership : Identify your core #values with this thought provoking exercise.
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6 Time Management Tips for Busy Entrepreneurs

6 Time Management Tips for Busy Entrepreneurs | Designing  service | Scoop.it
As a young entrepreneur ready to take on the world, perhaps the most precious resource at your disposal is time.
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Design Thinking In-Action

Design Thinking In-Action | Designing  service | Scoop.it
Blog about designers, design thinking, business strategy, context definition, university marketing, creative leadership, macroempathy and people (Intersection Of Science & Design Thinking,--A paradigm of prediction--
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Tech Transformation: Design Thinking part 4 - continuing the deep ...

Tech Transformation: Design Thinking part 4 - continuing the deep ... | Designing  service | Scoop.it
We finished Day 1 of the Design Thinking workshop yesterday thinking about the Define stage of the framework. This morning we were able to get back together as a team and talk about all the people we connected with at the ...
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Kill the Company published in Japanese | futurethink

Kill the Company published in Japanese | futurethink | Designing  service | Scoop.it
We're excited to announce that Lisa Bodell's culture change book is now available in Japanese too! The book's transformative message has travelled halfway across the globe and we can't wait to see where Kill the Company ...
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Death of the One-Dimensional Marketer

Death of the One-Dimensional Marketer | Designing  service | Scoop.it
Today’s successful marketers aren’t just good at one thing. We integrate all the old and new marketing channels into one overall marketing strategy. You might say we are Renaissance marketers.

Via Anneliza Humlen, Antonios Bouris
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Nimble 3.0 Goes Mobile

Nimble 3.0 Goes Mobile | Designing  service | Scoop.it
Nimble 3.0 is the latest in Insightful Contact Management (Nimble 3.0 Goes Mobile by @SeanSmithCR http://t.co/ffCq3oSUwU via @SteamFeedcom)
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Customer Experience Innovation Done Right - 1to1 Media (blog)

Customer Experience Innovation Done Right - 1to1 Media (blog) | Designing  service | Scoop.it
Customer Experience Innovation Done Right
1to1 Media (blog)
If you're reading this post, you're most likely in a race of your own: the customer experience race.
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Why Email Marketing Key to Web 3.0 Website Design

Why Email Marketing Key to Web 3.0 Website Design | Designing  service | Scoop.it

Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ).  Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement. 

This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea. 

#TechCuresCancer @CureCancerStart



 


Via Martin (Marty) Smith
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Rim Riahi's curator insight, July 14, 2013 12:36 AM

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Martin (Marty) Smith's comment, July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
Robin Martin's comment, July 15, 2013 3:28 PM
Thanks for sharing Marty!
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Conducting Customer Discovery Interviews


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Spiros's curator insight, July 15, 2013 2:45 AM

Customer Discovery Interviews This is the first step to 

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Mobile Design Trends

Mobile Design Trends | Designing  service | Scoop.it
Mobile Design Trends What are the seven most important mobile design trends? What are the developments and what will apps look like in 2013?
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Metaskills: Five Talents for the Robotic Age: Marty Neumeier: 9780321898678: Amazon.com: Books

Metaskills: Five Talents for the Robotic Age

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Developing a fine-grained look at how digital consumers behave | McKinsey & Company

Developing a fine-grained look at how digital consumers behave | McKinsey & Company | Designing  service | Scoop.it
Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what. A McKinsey & Company article.
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How To Get Leads With Content Marketing - B2B Marketing Insider

How To Get Leads With Content Marketing - B2B Marketing Insider | Designing  service | Scoop.it
Marketers are always asked to create more leads. but how do you get leads with content marketing? The answer is more simple than you think...
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Kano's 3 Customer Experience Needs

Kano's 3 Customer Experience Needs | Designing  service | Scoop.it
Kano's outlines 3 simple customer experience steps to positive customer experience. The basics, the differentiators, and the constants.
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Tech Transformation: Design Thinking part 5 - prompts and ...

Tech Transformation: Design Thinking part 5 - prompts and ... | Designing  service | Scoop.it
Today was the final day of the Design Thinking workshop at the Henry Ford Learning Institute. At the end of the day today we discussed coming up with design prompts. As we worked through this I started to think about ...
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Pay Yourself First

Pay Yourself First | Designing  service | Scoop.it
Research, workout, or write down your thoughts each morning. Don’t check email, as that’s paying someone else.
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5 meta-trends underlying almost all of modern marketing by strategyaudit

5 meta-trends underlying almost all of modern marketing by strategyaudit | Designing  service | Scoop.it
This is a great post. I have just discovered your blog courtesy of Mitch Joel, and I love it.
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How IBM Plans To Rule Mobile

How IBM Plans To Rule Mobile | Designing  service | Scoop.it
IBM led mainstream business into the Internet age with e-business. Now it plan to do it again with its new MobileFirst initiative.
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How Mobile Disrupts PC Makers, The Web, Retailers And The Friendly Skies

How Mobile Disrupts PC Makers, The Web, Retailers And The Friendly Skies | Designing  service | Scoop.it

In his book, The Innovator’s Dilemma, Clayton Christensen defined mobile devices as a “disruptive technology” and he couldn’t be more right.


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KPMG: US to provide Next disruptive tech breakthrough - Intelligent Head Quarters

KPMG: US to provide Next disruptive tech breakthrough - Intelligent Head Quarters | Designing  service | Scoop.it
UK not seen by global community as an ‘innovation hot spot’ suggesting more needs to be done to promote its reputation and capabilities.
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